In the mind of every developer, time, ROI, and money are always on the forefront. But to really build trust, developers need to be good neighbors. Here’s how.
- Developers need to to connect with the community, including locals, businesses, and other entities.
- Ensure your crew adheres to all local construction time restrictions, avoids obstructing walkways, and leaves the site clean at the end of the day.
- Do you use environmentally friendly building materials? Don’t be shy about it – make it part of a promotional push.
From building regulations and material selections to space planning and customization, every developer knows that designing a multifamily project can be demanding. In almost every metro area in the United States, developers scramble to keep pace with the rising demand for multifamily housing.
However, one aspect is often overlooked: how developers can be good neighbors. The development of luxury properties goes beyond the search for rich returns on investment and careful execution of processes. It is just as important to connect with the community, including locals, businesses, and other entities.
Here’s a breakdown of our top 3 strategies on how developers can be good neighbors.
Construction projects have a significant impact on communities. Every aspect of it has some measurable effect, from waste disposal to excavation processes.
So, how do you stay in the good graces of the neighborhood? Simple gestures count.
- Prepare the neighbors by sending a note alerting them of an upcoming project, how long it will take and what to expect.
- Provide construction updates on the company website and social media channels.
- If you’re using green technology, promote it.
- Ensure your crew adheres to all local construction time restrictions, avoids obstructing walkways, and leaves the site clean at the end of the day. And, most importantly, share your excellence on social media.
The surest way to build relationships and trust with the surrounding community is by being open and quick to respond. Again, leverage social media to generate support for your project and to strengthen relationships by seeking input from local government officials, religious groups, and other members of the community. Show the community you’re open to feedback. Let your social media team post pictures and updates online.
Employ Appreciated Design Elements
What are that would get the community excited? Do you use environmentally friendly building materials? Do you plan to install a new system for waste diversion or water collection? Are you matching the design with characteristics of the neighborhood? Are you pursuing a LEED certification? Whatever it may be, don’t be shy — make it part of a promotional push. If the interactions with the community result in design changes, let everyone know you’ve taken the feedback into account. Post renderings of what the finished luxury development will look like and spell out how it will increase the value of the space and community at-large.
Successful developers build relationships to foster trust and work closely with the community by launching projects that are in line with the interests of the locals. When designing a project, keep the community in mind.
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