Archive for Katie Vazeos
It’s the start of a new year, and that means savvy marketers are looking to stay ahead of the curve. These top real estate marketing trends are what we see coming for 2019.
Real estate is a competitive and ever-changing industry. Just when your business settles into a successful routine, new marketing tactics and trends can throw you a curve ball. But being aware of the forces shaping the industry is the best way to hit your marketing efforts out of the park this new year. Here are the four top real estate marketing trends that we see coming in 2019.
1) It’s all about the video
If you’re a frequent reader of our blog, you’ll know that we’ve been writing about the astronomical rise of video in real estate marketing for a while now. We can’t stress it enough: video is here to stay, and it’s time your business starts embracing it as a highly effective content marketing tool.
Part of what makes video such an appealing form of content is its inherent shareability, which drives organic traffic. Getting your content and properties out to your base audience is one thing but empowering that audience to be your ambassadors is a huge next step. Creating appealing, engaging video is an ideal way to give your target audience material to share with their networks—with the potential to expand your reach exponentially.
2) People are craving authenticity
One of the dangers of a strong marketing presence is that it can almost become too smart and slick for its own good. It’s no surprise that, as Instagram edges us all towards posting only carefully curated, perfectly doctored reality, companies are likewise looking to share nothing but perfection.
But increasingly, social media users are craving authenticity. Of course, this doesn’t mean creating and sharing sloppy content, but it does mean allowing your followers to get a real, honest sense of your company and properties through the content you post on social media. Let your social media platforms be places where you engage your followers through compelling content that says something about the culture of your business and your passion for real estate.
3) Keep it personal
In a world of bots, robocalls, and AI, don’t underestimate the power of the personal. Much as users are seeking authenticity from marketers on social media, your potential buyers and renters will respond all the better to personalized content and relationship-building.
Whenever you can, add a personal touch to your communication with your audience. This doesn’t just mean adding their names to emails—in fact, marketing automation can (perhaps paradoxically) be your secret weapon when it comes to developing personal communication with potential buyers and renters. (Check our guide to marketing automation tools for real estate marketers here.)
4) Get creative
Writing and talking about creativity is a bit of a paradox. As soon as trends start to catch on and become, well—trends, they’re no longer shiny new innovations. One thing we can say for certain about the new year, and the future of real estate marketing going forward, is that creativity is going to be key.
While we can’t tell you exactly how to be creative, we can give you tips for developing an environment in which creativity can thrive. Being aware of trends, benchmarking your marketing efforts against those of your competitors, reading industry blogs, and listening to your client-base are just a few key ways to foster a culture of marketing creativity.
- 4 Real Estate Marketing Trends 2018
- Infographic: Real Estate Marketing Trends 2018
- 10 Social Media Statistics for Real Estate Marketers 2018
Archive for Katie Vazeos
Measuring content marketing success for real estate can seem like a daunting task. Our top 3 blog posts on analytics and ROI will keep you on track.
We talk a lot here at Fronetics Real Estate about the importance of a data-driven approach when it comes to measuring content marketing success for real estate. Without a documented strategy, your efforts are likely to be scattershot and aimless. To grow your business strategically, you need to track your efforts, analyze successes and failures, and determine ROI.
This year, we’ve focused on analytics and ROI several times on our blog. Measuring content marketing success can often seem daunting, so we’ve aimed to share some tools that work for us. We’ve discussed why it’s important to benchmark your content marketing efforts against competitive properties, published a guide for real estate marketers to measure that ever-elusive brand awareness, and offered up a monthly marketing reporting template to help you track the right metrics.
Here are our top three most read analytics and ROI posts for 2018.
1. What Metrics Should You Track in Real Estate Marketing? (It’s key to measuring content marketing success)
Traditional real estate marketing involved a lot of “post and pray.” That is, marketers would place ads in local publications, on billboards, and with other traditional media outlets and hope that buyers and tenants would read them and take interest.
Our monthly marketing reporting template for real estate will help you measure success, drive strategy, and demonstrate ROI. Read more.
2. Why You Should Benchmark Real Estate Marketing Against Competitive Properties
When people are searching the internet for apartments or condos, what are they seeing? Part of an effective, data-driven marketing strategy is regularly taking the time to benchmark real estate marketing against competitive properties.
We all know that competition drives results. Take Elaine Thompson and Michael Phelps. In August 2016, Thompson claimed the title of the world’s fastest woman, and Michael Phelps became the most decorated Olympian of all time. They achieved these incredible feats by continuously pushing themselves to do better — and they weren’t just tracking and measuring their personal performance. Read more.
3. How to Measure Brand Awareness: A Guide for Real Estate Marketers
When it comes to selling property — particularly luxury properties — growing brand awareness is an important goal. Prospective buyers need to know that your property exists and that it can provide the kind of lifestyle that they’re looking for.
Measuring how well you’re doing at getting the word out about your brand and property/properties is critical to optimizing your marketing strategy. But measuring brand awareness can be tricky. Read more.
A final word
Thank you for making us your go-to source for real estate content marketing insights. Please join us in 2019 to learn the latest on measuring content marketing success and everything else you need to grow your real estate business.
- Three Ways to Boost Your Real Estate Marketing with Video
- Infographic: Real Estate Social Media Strategies
- Video: How Content Marketing for Real Estate Can Help Sell Properties
Archive for Katie Vazeos
Here are Fronetics Real Estate’s most viewed social media marketing posts from the past 12 months.
We all know real estate marketing is increasingly intertwined with social media. These platforms are extremely powerful ways to engage with potential buyers and renters, and to reach new audiences. At Fronetics Real Estate, we write a lot about how to use social media for real estate marketing.
These are our top 10 social media posts from 2018.
1. 10 Social Media Statistics for Real Estate Marketers 2018
No matter what happens, we can always count on one thing to stay the same: Social media will always be changing. 2018 has been a remarkable example of that thus far, particularly in regard to platforms like Facebook. Every so often, we like to take a step back and look at what the data is telling us about where social media is heading and what that might mean for real estate marketers. Read more.
2. How Will Facebook Marketplace Housing Affect Real Estate Marketers?
If you’re a real estate marketer, Facebook’s newest foray into the social marketplace is likely to impact your strategy. In November, the ‘Book announced it would begin allowing users to search for housing rentals and sales on its Marketplace platform. For those who are unfamiliar, Marketplace is Facebook’s answer to Craigslist — a platform that lets users buy and sell items near them. Read more.
3. Social Media Trends for 2018 Real Estate Marketers Need to Know
If there’s one thing real estate marketers can be sure of in the coming year, it’s that social media will continue to dominate the marketing landscape. Social media presents tremendous opportunity, particularly if you’re aware of upcoming trends. Read more.
4. How to Use Social Media Hashtags in Real Estate Marketing
You’re likely to be vaguely aware of hashtags, at least in your personal social media life. But perhaps you’re not intimately familiar with how they can play into your real estate marketing strategy. Whether you #lol at it or not, using social media hashtags wisely can actually be a major boon to your social media marketing efforts. Read more.
5. A Visual Guide to Social Media Posting Frequency for Real Estate
“Content is king, but distribution is queen and she wears the pants.” These are wise words from BuzzFeed’s Jonathan Perelman, indicating that creating interesting and pertinent content is just half the battle. To reach your target buyer or tenant, raise brand awareness for your property, and drive sales, your content needs to be delivered consistently over time, at the right time, and on the right platform. Read more.
6. 4 Things to Do in Light of Facebook News Feed Changes
Mark Zuckerberg once again rocked the world on Jan. 11 — at least for businesses — when he announced that the Facebook News Feed was evolving to include less public content, meaning content from Pages of businesses, brands, and media. The algorithm will now prioritize posts from friends and family (over public posts) and those that “spark conversations and meaningful interactions between people.” Read more.
7. Should I Be Using Facebook Carousel Ads?
Facebook carousel ads offer a highly visual and engaging way to promote your properties. Not only that, Kinetic Social recently found that carousel ads are up to 10 times more effective than static sponsored Facebook posts at driving traffic to advertisers’ websites. And if that’s not enough, they boast a 72% higher click-through rate than single-image mobile app ads. Read more.
8. 5 Real Estate Instagram Accounts You Should be Following
Instagram remains an emerging platform for real estate professionals, and, given its overall popularity, it’s puzzling that it hasn’t taken over the real estate marketing world. With the majority of real estate searches beginning online, social media is an ideal way to showcase listings. Read more.
9. Must-Know Social Media Strategies for Real Estate
Real estate is a people business. That’s why you should leverage a marketing tool that is also all about people: social media. If you have not begun developing social media strategies for your real estate business, now is the time to get started. Consider for a minute that in 2017, 81% of Americans had at least one social media profile. And the numbers are projected to continue skyrocketing: by 2020, 200 million people just in the U.S. are estimated to be on social media. Read more.
10. Measure Social Media Success in Terms of Potential, not Dollar Amount
One of the trickiest things about implementing a social media strategy is that social media success can be difficult to measure. While most real estate professionals acknowledge that a social media marketing presence is important, it’s hard to make a case for resources when you can’t precisely quantify the value in terms of dollar amount. Read more.
Stay with us in 2019 for the latest on social media real estate marketing. Which posts will you find the most useful and interesting?
- Paid Digital Advertising: A Beginner’s Guide for Real Estate Marketers
- 4 Steps to Building a Successful DIY Content Marketing Strategy for Real Estate
- Start Your Property’s Social Media Program in 6 Steps
Archive for Katie Vazeos
One year ago, Fronetics announced the official launch of its sister brand, Fronetics Real Estate, serving residential and commercial real estate clients.
It has been a big first year for us at Fronetics Real Estate (FRE)! We launched a year ago today, offering digital and content marketing services to residential and commercial real estate clients. It seems like a good time to step back and take a look at our progress so far.
By the numbers
We tell our clients all the time about the importance of a data-driven approach to evaluating content marketing success. In the spirit of practicing what we preach, we thought we’d share a few metrics with you, as we evaluate our own strategy at this one-year mark.
We hate to brag, but we’re pretty proud of the fact that since our launch, FRE’s organic traffic has increased by 1802%. While we can always be working to improve our SEO, this drastic growth in organic traffic tells us that our strategies are working, and people are finding us when they search real estate topics.
Additionally, direct traffic to our website has increased 101%. When it comes to social media, our traffic has increased 50%, with 48% of that coming from Facebook. In the same way we help our clients to evaluate key metrics and adjust their content marketing strategy, we’re using this one-year mark to look at our successes and shortcomings, and adjust our strategies accordingly.
FRE Named a Top 60 Real Estate Marketing Blog
Back in March, our blog was included on Feedspot’s Top 60 Real Estate Marketing Blogs & Websites for Real Estate Marketers. Particularly given that we’d only been live for 6 months at the time, we were honored to be included.
Feedspot chose the top real estate marketing blogs from “thousands of top real estate blogs in our index” using search and social metrics. They are ranked on the following criteria:
- Google reputation and Google search ranking
- Influence and popularity on Facebook, Twitter and other social media sites
- Quality and consistency of posts
- Feedspot’s editorial team and expert review
Who are we?
At Fronetics Real Estate, we aim to be a go-to resource for developers, property management companies, and other real estate entities when it comes to all things marketing. Though our blog is relatively new, our team has been creating and driving digital marketing strategies for real estate for many years. We’re proud of our many successes for our clients.
Fronetics Real Estate’s portfolio of digital and content marketing services includes:
- Content marketing: strategy development, content creation, and execution
- Social media: strategy, management, distribution, advertising
- Email marketing: templates, marketing emails, workflows, and newsletters
- Website development: branding, design, maintenance, and content creation
- Paid advertising: pay-per-click and social media advertising
- Sales enablement: reporting and analysis, sales content optimization, automation
Whether you have luxury condominiums, for-rent apartments, a planned community, commercial properties, or mixed-use/retail space, we would love to show you how Fronetics Real Estate can help you reach today’s prospective buyers and tenants.
- Infographic: Statistics that Prove Why Your Real Estate Marketing Needs to Include a Blog