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Top Real Estate Marketing Trends 2019

Top Real Estate Marketing Trends 2019

Here are the top real estate marketing trends for 2019, including video, personalized content, and authenticity.


Highlights:

  • The popularity of video is still on the rise. Part of what makes video such an appealing form of content is its shareability, which drives organic traffic.
  • Marketers should use social media platforms to engage with followers through compelling content.
  • Foster creativity in your content through benchmarking and researching competitors.

It’s the start of a new year, and that means savvy marketers are looking to stay ahead of the curve. These top real estate marketing trends are what we see coming for 2019.

1) It’s all about the video

We can’t stress it enough: video is here to stay, and it’s time your business starts embracing it.

Part of what makes video such an appealing form of content is its shareability, which drives organic traffic. Creating appealing, engaging video is an ideal way to make your target audience material to share with their network, with the potential to expand your reach exponentially.

2) Social media users are craving authenticity

Let your social media platforms be places where you engage your followers through compelling content that says something about the culture of your business and your passion for real estate.

3) Keep it personal

Much as users are seeking authenticity from marketing on social media, your potential clients will respond all the better to personalized content and relationship-building. Whenever you can, add a personal touch to your communication with your audience.

4) Get creative

One thing we can say for certain about the new year, and the future of real estate marketing going forward, is that creativity is going to be key. Being aware of trends, benchmarking your marketing efforts against those of your competitors, reading industry blogs, and listening to your client-base are just a few key ways to foster creativity.

To learn more, visit us at froneticsrealestate.com

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Posts Tagged "video"


Marketing Real Estate on Social Media: 8 Best Ways to Get More Leads

Marketing Real Estate on Social Media: 8 Best Ways to Get More Leads

How do you gain maximum exposure for your luxury brandHere are 8 tips to boost your real estate social media strategy. 

Did you know that 91% of marketers are looking for the best ways to engage their audience on social media? Real estate is a very competitive yet lucrative field, a fact that demands a real estate social media strategy. But only those who know how to utilize the best tools and strategies get results.  

When it comes to shifting properties, the game is on another level. Local developers are moving towards visually appealing homes complete with a wide range of wellness amenities — and they let it all shine as part of their real estate social media strategy. 

To move towards a positive step in luxury development, successful real estate marketers are using social media as the go-to strategy to get high quality leads. Want to know how to boost your real estate marketing game using social media?  

Here are our top tips on how you can make your real estate social media strategy a success. 

1. Have a unique social media profile

Do you think it is enough to open a social media account for your real estate company and fill the profile details in a hurry? Of course not. You need to optimize your profile and ensure it stands outs from the rest. You’d be surprised to find out that 79% of the people in the United States have a social media profile. So, while you will need to add relevant information related to your business, such as contact details and address, fill out the story section to make it clear which services you are offering. 

2. Share luxury development content for local people

A vast number of people who will view your properties will most likely come from the same area where your real estate company is located. Therefore, it makes sense to focus on posting local content that will drive the locals to your social media platforms. Apart from posting content, you can also target local people by sharing local news, information related to the prices of local properties, and local events your company will be sponsoring. Make sure to share photos that are geotagged. 

3. Add videos on your social media pages

YouTube is one of the top search engines for videos. In fact, 86% of home shoppers prefer to use video to get more information about properties. Besides, 52% of marketing professionals agree that video content tends to have the best return oinvestment (ROI). Uploading a video on social media could be the difference between a home buyer choosing your company or that of your competitor. 

4. Use reviews to promote faster sales

Social media provides a platform for consumers to tell their truth about a specific service or products which then motivates other potential customers to take decisive action. Also, 62% of potential home buyers would go for a real estate company that was found online and had excellent reviews. To connect with your customers, share their success story, testimonials, or review on social media. You can even go further and offer an incentive to motivate people to leave a review.  

5. Add hashtags to your content

Users on social media are looking to make a personal connection with the people behind the real estate marketing and not automated machines. Create social media content in advance to avoid last-minute rush and add hashtags that clearly shows how your luxury development is unique. 

6. Engage with your followers to increase brand awareness

One of the best ways to attract internet users to your real estate company is to educate them and offer free advice. Posting information related to property listing at all times will make you look promotional. You can quickly build your brand and connect with people by giving them beneficial advice, such as the latest real estate marketing trends 2019. That way, people will view you as an expert in the industry and contact you for any inquiries. 

7. Find local online communities

While Facebook is a great platform for finding and connecting with local communities, Instagram is one the fastest growing social media platforms with over 1 billion active users. You can use both platforms to build a community and start creating content for them. 

8. Make use of Pinterest

People are likely to be more attracted to property listings with high-quality images. In fact, 87% of home buyers find photos of properties very useful in making an informed decision. Apart from social media, you can use Pinterest to pin visually appealing images to popular boards related to real estate. 

What do you think will be the most important part of your real estate social media strategy?  

Would you like someone else to do the job? We are here to help 

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Posts Tagged "video"


Developing Your Real Estate Brand with Video Marketing

Developing Your Real Estate Brand with Video Marketing

Here’s why video marketing is essential to developing your real estate brand and how to make video marketing work for you.  


Highlights:

  • A majority of marketing professionals already use video — 87% consider it one of their marketing tools
  • Video marketing is an excellent way to bring a powerful, sales-driven message to life.
  • A host of positive factors justify an extended effort into the creation of valuable video content.

It’s no secret that video marketing has an integral role to play in any well-rounded marketer’s toolkit. No matter what you’re selling  using videos as an avenue to create content, promote products and services, and connect with your audience is well-known to boost sales and increase brand awareness. 

Perhaps the easiest way to illustrate the potential of video marketing lies in hard statistics. We’ve rounded up a few of the most notable ones here to drive home just how hungry consumers are for video content: 

It’s evident that audiences love video  and savvy marketers have already caught on. Below, we’ve outlined how an effective video marketing strategy can help contribute to the development of your real estate brand. Whether you’re crunching numbers or considering your brand’s reach in a less tangible way, it’s virtually impossible to speak about marketing success without including video 

How Video Marketing Contributes to the Development of Your Real Estate Brand 

Bringing your value proposition to life      

Your value proposition helps paint a picture of how your services solve customers’ problems. This establishes relevancy. It’s also responsible for providing your audience with a quantified value, or an explanation of specific benefits that your brand delivers. Finally, it explains why clients should work with you instead of turning to your competition. 

Video marketing is an excellent way to bring this powerful, sales-driven message to life. We can communicate much more quickly and effectively via video (which allows us to leverage visuals and audio) than through writing. Through video, you can show future clients exactly what they have to gain from working with you.  

Increased brand awareness    

Brand awareness is integral to business success. You want potential clients and customers to heavily associate your brand and properties with something positive, useful, or necessary  this not only positions you as an ideal choice when it comes time to get to work, but it ensures that your audience will be able to recall your existence later, too.  

If you leverage video marketing properly, you can strengthen your brand message, promote your name, and increase brand awareness. Sticking to content that abides by, or expands upon, your value proposition helps make this easy to achieve.  

Lower costs per lead  

Marketing can get expensive fast. As price-per-lead creeps up, the monetary payoff of the effort you put in behind the computer screen or camera starts to nosedive. Video marketing makes for an ideal lead acquisition strategy because it has an exceptionally low cost-per-lead 

Other marketing methods like SEO, retargeting, and email marketing often run cheaper, but are not always as effective or take longer to pay off. Today’s consumers want their options laid out in front of them  not clogging up email inboxes or hiding five pages deep in search engine results pages. 

No matter your reason for exploring your video marketing options, a host of positive factors justify an extended effort into the creation of valuable video content. Your clients and customers will love getting a more intimate view of your brand, while your sales and marketing teams will funnel their efforts into marketing that’s both engaging and profitable. 

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Posts Tagged "video"


5 Tips to Make Your Real Estate Website an Effective Selling Tool

5 Tips to Make Your Real Estate Website an Effective Selling Tool

Use your real estate website to boost engagement and drive sales. Here are five tips to start using your website as a selling tool in the sales process. 


Highlights:

  • In order to move visitors down the sales funnel, a brand’s website needs to be informative, visually pleasing, and functional. 
  • Your brand strategy should drive the layout, design and content to make sure all elements of your website align. 
  • A testimonial page on your website provides an opportunity for clients to talk about how satisfied they are with your properties, creating customer loyalty and increased brand trust. 

Your real estate website can be a powerful tool in driving business growth. After all, it is the public face of your company. But the demands of digital marketing  social media, blog writing, video  can take center stage, leaving your website behind the scenes.  

Real estate marketers need to give websites the attention they deserve. After all, most of your digital marketing efforts are driving visitors to your site. What happens once prospects get to your real estate website is key to the buyer’s journey. In order to move visitors down the sales funnel, a brand’s website needs to be informative, visually pleasing, and functional. 

Here are 5 updates you should make to your company real estate website to help increase sales. 

1. Brand messaging

Your website might be beautiful, but it also needs to be valuable. What makes your property different from other properties? What makes your brand better than the competition? Make sure that your website accurately depicts your brand and what makes it unique. Your brand strategy should drive the layout, design and content to make sure all elements of your website align. 

2. Live chat

Did you know that 82% of consumers rate an “immediate” response as important or very important if they have a question?Live chat is one of the easiest ways to communicate with leads, in real time. The way prospects communicate with brands is changing. More and more leads want immediate responses and live chat gives brands an opportunity to deliver on their wants and needs. It’s also an effective way to capture contact information for visitor’s already poking around on your website.  

3. Video

The popularity of video sites, like YouTube and Vimeo, is just the starting point for capitalizing on your videos. If you’ve invested in a corporate video or even shot quick interviews in your office, start using them on your website. The brain processes visual information 60,000 times faster than text, so providing videos on your website helps your brand’s messaging resonate longer with visitors. A great example of a real estate brand utilizing video is Ditto. The homepage features a large video that is visually appealing and is a sure way to keep visitors on their site longer. 

4. Testimonials

Visitors to your website are learning about your real estate brand through your content (text and visual), but they may still be hesitant to put their trust in your hands. As a marketer, you know that customer testimonials are a great way to increase trust, so why not showcase your satisfied  dare I say  happy clients? A testimonial page on your website provides an opportunity for clients to talk about how satisfied they are with your properties, creating customer loyalty and increased brand trust. 

5. Measure

We talk a lot about the importance of a data-driven approach when it comes to measuring success. To grow your business strategically, you need to track your efforts, analyze successes and failures, and determine ROI. This holds true for all aspects of your digital marketing strategy, including your website. Use tools, like Google Analytics, to regularly track traffic and engagement. Determine which pages visitors are converting on and why and make sure to tweak pages that have a high exit rate. 

It’s no longer optional for businesses to have a website, it’s essential. Websites are a virtual profile of your brand and when used correctly can encourage action by prospects. Utilizing these tips will help boost engagement and drive sales through your real estate website site. 

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Posts Tagged "video"


Twitter and Real Estate Marketing: 3 Tips to Get You Started

Twitter and Real Estate Marketing: 3 Tips to Get You Started

Thinking of using Twitter to market your real estate brand? The social media platform helps build brand awareness and boost engagement. Here are three tips to get you started with Twitter and real estate marketing. 


Highlights:

  • When real estate brands are looking to grow audiences, increase brand awareness, and boost engagement, social media is an ideal place to start.
  • It’s key to have a strategy that outlines the methods by which you will target, reach and engage prospects. It also helps to keep tweets in line with brand messaging. 
  • using social media for real estate marketing is a great way to start a conversation, exchange advice, and create a lasting relationship with prospects.

When you think about social media, you think about people. Social media platforms have skyrocketed in popularity due to its ability to connect people, and this is why social media has become such a valuable asset to marketers.   

When real estate brands are looking to grow audiences, increase brand awareness, and boost engagement, social media is an ideal place to start. But it’s not as easy as signing up and pushing out a few tweets. Here are three tips every real estate brand needs to know about using Twitter to market your next project.  

Three tips to get real estate marketers started on Twitter 

1. Start with a strategy

Marketers are often tempted to jump right in and start shooting out tweets. But as with any digital marketing effort, it’s best to start with a plan. A strategy outlines the methods by which you will target, reach and engage prospects. It also helps to keep tweets in line with brand messaging. 

Make sure your Twitter and real estate marketing strategy includes a content calendar that’s full of valuable, informative content. Don’t be afraid to think outside of the box when it comes to marketingThe largest percentage of users on Twitter are millennials (not surprising), so make sure your content calendar includes topics that readers find interesting: hot spots in your property’s neighborhood, seasonal community events, and features from your property. 

2. Use visuals (including video)

Twitter is all about the visual. In fact, tweets with pictures or videos receive 18% more likes and 150% more retweets. Since video is the most popular and most widely shared form of online content right now, it’s smart marketing to incorporate video into your tweets. Think about supporting your content through visually appealing videos, such as quick interviews, breaking news updates, or even how-to demonstrations, infographics and pictures. You’ll be making a lasting impression, attracting new followers and driving traffic to your website. 

3. Engage

Don’t be shy! Once you’ve started tweeting and gain followers, get in there and start engaging. Ask questions, like, and re-tweet posts. Just remember to keep your engagement informative by focusing on insightful and interesting content.  

We encourage our real estate clients to show what makes their brand unique when engaging with followers. This honest view into your company allows followers to feel comfortable with your brand and easier to engage with. Like I mentioned before, social media and real estate share the ability to connect people. Don’t be afraid to show the human side of your brand.  

These three strategies will help get you started with Twitter and real estate marketing. With the right strategies, using social media for real estate marketing is a great way to start a conversation, exchange advice, and create a lasting relationship with prospects. Looking for more tips on creating or updating your social media strategy? Shoot us an email.  

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