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Infographic: 5 Tips to Make Digital Marketing for Real Estate Count

Infographic: 5 Tips to Make Digital Marketing for Real Estate Count

Digital marketing for real estate is a powerful strategic weapon. Our infographic gives you some key tips for a well-rounded strategy. 


Highlights:

  • 88% of all home buyers use the internet to collect information, and for 43%, an online search is their first step.
  • When you kick off digital marketing for real estate, setting clear goals, rather than just blindly generating and sharing content, allows you to measure success, drive strategy, and ultimately, demonstrate ROI. 
  • Video is an ideal way to give your target audience material to share with their networks — with the potential to expand your reach exponentially. 

As the realm of marketing has undergone a seismic shift in the past decade, digital marketing for real estate has taken off. According to the National Association of Realtors, 88% of all home buyers use the internet to collect information, and for 43%, an online search is their first step. Real estate marketers are increasingly targeting their efforts on digital media, and content marketing is one of the best ways to do this.  

Our infographic below represents our favorite digital marketing tips for real estate marketers. Read on for ways you can use this powerhouse tool to market your brand and properties.  

Digital marketing for real estate — 5 tips 

Top Content Marketing Tips for Real Estate Marketers

1) Start with clearly defined, measurable goals 

Effectively selling or leasing property requires a comprehensive, data-driven approach to marketing — which means starting with clearly defined, measurable goals. Are you looking to generate more leads? Raise brand awareness? Grow your social media presence? When you kick off digital marketing for real estate, setting clear goals, rather than just blindly generating and sharing content, allows you to measure success, drive strategy, and ultimately, demonstrate ROI. 

2) Get blogging 

Blogs help you sell real estate. Period. There are all kinds of benefits to blogging, from increasing search engine visibility to building relationships to nurturing leads. The more you publish, the higher you’ll rank with search engines. And every time you publish a blog post, you increase the chances that a user searching online for real estate will find your website.  

Blogs also help tell your brand story. They help buyers imagine themselves in your space. They nurture leads and build trust among potential buyers. In a recent audit of a client’s website, we found that people who read the blog converted at an almost 30% higher rate than other web traffic. That’s significant. 

3) Use video 

If you’re a frequent reader of our blog, you’ll know that we’ve been writing about the astronomical rise of video in real estate marketing for a while now. We can’t stress it enough: video is here to stay, and it’s time your business starts embracing it as a highly effective content marketing tool. 

Part of what makes video such an appealing form of content is its inherent shareability, which drives organic traffic. Getting your content and properties out to your base audience is one thing but empowering that audience to be your ambassadors is a huge next step. Creating appealing, engaging video is an ideal way to give your target audience material to share with their networks — with the potential to expand your reach exponentially. 

4) Get on social media 

Real estate is a people business. That’s why you should leverage a marketing tool that is also all about people: social media. If you have not begun developing social media strategies for your real estate business, now is the time to get started.   

Consider for a minute that in 2017, 81% of Americans had at least one social media profile. And the numbers are projected to continue skyrocketing: by 2020, 200 million people just in the U.S. are estimated to be on social media. Used wisely, social media can help build your brand, engage your potential buyers and renters, generate leads, and establish your reputation as a trusted resource.  

5) Create Infographics 

Infographics can be one of the most effective mediums for digital marketing for real estate. We know that digital natives, who make up the majority of real estate buyers today, prefer short-form, highly visual content. So, infographics make a lot of sense when it comes to speaking their language. Infographics are also prime candidates for reposts on social media. 

Since the text in infographics isn’t readable by search engines, you can make the most out of your content and bump up your SEO by including a transcript of your text with your graphic, ideally at least 350 words.

Final thoughts 

Online searches have changed real estate marketing for good. In fact, the possibilities that digital marketing offers are varied, constantly evolving, and exciting. Savvy real estate marketers are using quality content to raise brand awareness, improve SEO, build relationships, and generate leads. 

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Posts Tagged "video"


Video: Top Real Estate Marketing Trends 2019

Video: Top Real Estate Marketing Trends 2019

Here are the top real estate marketing trends for 2019, including video, personalized content, and authenticity.


Highlights:

  • The popularity of video is still on the rise. Part of what makes video such an appealing form of content is its shareability, which drives organic traffic.
  • Marketers should use social media platforms to engage with followers through compelling content.
  • Foster creativity in your content through benchmarking and researching competitors.

Video Transcript:

I’m Katie Knapp and I’m an account manager at Fronetics Real Estate. Today we’re going to talk about top real estate marketing trends for 2019.

It’s the start of a new year, and that means savvy marketers are looking to stay ahead of the curve. These top real estate marketing trends are what we see coming for 2019.

1) It’s all about the video

We can’t stress it enough: video is here to stay, and it’s time your business starts embracing it.

Part of what makes video such an appealing form of content is its shareability, which drives organic traffic. Creating appealing, engaging video is an ideal way to make your target audience material to share with their network, with the potential to expand your reach exponentially.

2) Social media users are craving authenticity

Let your social media platforms be places where you engage your followers through compelling content that says something about the culture of your business and your passion for real estate.

3) Keep it personal

Much as users are seeking authenticity from marketing on social media, your potential clients will respond all the better to personalized content and relationship-building. Whenever you can, add a personal touch to your communication with your audience.

4) Get creative

One thing we can say for certain about the new year, and the future of real estate marketing going forward, is that creativity is going to be key. Being aware of trends, benchmarking your marketing efforts against those of your competitors, reading industry blogs, and listening to your client-base are just a few key ways to foster creativity.

To learn more, visit us at froneticsrealestate.com

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Posts Tagged "video"


Top Real Estate Marketing Trends 2019

Top Real Estate Marketing Trends 2019

It’s the start of a new year, and that means savvy marketers are looking to stay ahead of the curve. These top real estate marketing trends are what we see coming for 2019.

Real estate is a competitive and ever-changing industry. Just when your business settles into a successful routine, new marketing tactics and trends can throw you a curve ball. But being aware of the forces shaping the industry is the best way to hit your marketing efforts out of the park this new year. Here are the four top real estate marketing trends that we see coming in 2019.

1) It’s all about the video

If you’re a frequent reader of our blog, you’ll know that we’ve been writing about the astronomical rise of video in real estate marketing for a while now. We can’t stress it enough: video is here to stay, and it’s time your business starts embracing it as a highly effective content marketing tool.

Part of what makes video such an appealing form of content is its inherent shareability, which drives organic traffic. Getting your content and properties out to your base audience is one thing but empowering that audience to be your ambassadors is a huge next step. Creating appealing, engaging video is an ideal way to give your target audience material to share with their networks—with the potential to expand your reach exponentially.

2) People are craving authenticity

One of the dangers of a strong marketing presence is that it can almost become too smart and slick for its own good. It’s no surprise that, as Instagram edges us all towards posting only carefully curated, perfectly doctored reality, companies are likewise looking to share nothing but perfection.

But increasingly, social media users are craving authenticity. Of course, this doesn’t mean creating and sharing sloppy content, but it does mean allowing your followers to get a real, honest sense of your company and properties through the content you post on social media. Let your social media platforms be places where you engage your followers through compelling content that says something about the culture of your business and your passion for real estate.

3) Keep it personal

In a world of bots, robocalls, and AI, don’t underestimate the power of the personal. Much as users are seeking authenticity from marketers on social media, your potential buyers and renters will respond all the better to personalized content and relationship-building.

Whenever you can, add a personal touch to your communication with your audience. This doesn’t just mean adding their names to emails—in fact, marketing automation can (perhaps paradoxically) be your secret weapon when it comes to developing personal communication with potential buyers and renters. (Check our guide to marketing automation tools for real estate marketers here.)

4) Get creative

Writing and talking about creativity is a bit of a paradox. As soon as trends start to catch on and become, well—trends, they’re no longer shiny new innovations. One thing we can say for certain about the new year, and the future of real estate marketing going forward, is that creativity is going to be key.

While we can’t tell you exactly how to be creative, we can give you tips for developing an environment in which creativity can thrive. Being aware of trends, benchmarking your marketing efforts against those of your competitors, reading industry blogs, and listening to your client-base are just a few key ways to foster a culture of marketing creativity.

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Posts Tagged "video"


Video: How Content Marketing for Real Estate Can Help Sell Properties

Video: How Content Marketing for Real Estate Can Help Sell Properties

Content marketing is the newest way to brand real estate. This video from FRE’s Director of Strategy teaches you the best ways to begin a content marketing strategy for real estate that will help reach prospective buyers and tenants to ultimately close deals. 

Increasingly, marketers are realizing the benefits of content marketing for real estate over traditional types of marketing. From cost savings to increased lead generation, content marketing can do wonders for your real estate business.  

Real estate professionals are starting to catch on. According to Placester’s 2018 Real Estate Marketing Strategy Survey Report, 42.1% of real estate professionals surveyed plan to experiment with developing new types of content. And a whopping 94.1% plan to focus on creating new and unique content for their websites. 

What is content marketing? 

Content marketing is a new way to brand real estate through digital content and social media. A form of inbound marketing, content marketing focuses on audiences finding you, allowing you to establish your brand as an industry leader, and let interested audiences come to you and your properties. This way, you draw in leads through interesting and engaging content. 

Blog posts, social media, infographics, white papers, and videos are all types of content that you can use to market your brand. Blog posts that talk up the neighborhood in which your property is located, infographics that explain the purchasing process, or a white paper on how to search for an apartment are just a few examples of effective real estate content marketing. 

How does content marketing for real estate help you boost sales? 

Particularly when it comes to luxury real estate, content marketing can help you in all kinds of ways. Most notably, it can: 

  • help you connect with qualified buyers; 
  • broaden your brand awareness;  
  • drive traffic to your property website; 
  • communicate real-time updates to potential buyers; 
  • generate leads; 
  • nurture leads; and 
  • sell your properties. 

Where do I start? 

If you’re looking to get started with digital and content marketing, FRE’s Director of Strategy Jennifer Yim recommends starting with social media and a blog.  

“These tools can help you reach prospective buyers and tenants, nurture leads, and close deals,” says Yim. 

Content marketing is a new approach to an old strategy—one that’s putting real estate marketers in charge of the way potential buyers interact with their properties.

Video: how content marketing can help you sell real estate

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Posts Tagged "video"


Infographic: Real Estate Marketing Trends 2018

Infographic: Real Estate Marketing Trends 2018

Placester’s 2018 Real Estate Marketing Survey reveals these real estate marketing trends: lead generation, challenges, the rise of video content, and social media.

Earlier this year, digital marketing platform Placester published the results of its 2018 Real Estate Marketing Survey. The survey collected data from hundreds of real estate professionals nationwide and contains valuable information for benchmarking your marketing efforts, in “an industry ready to invest more time, money, and energy toward online marketing and generating more leads.”

When we looked at the survey results, we found that there were four big takeaways for real estate marketing professionals: goals, challenges, the rise of video content, and social media. Our infographic below delves into each of these four key areas.

Why are these results significant for me?

First off, you can learn a lot from looking at the aggregate goals for the real estate industry. Understanding what peers are working toward can help you tailor your own efforts, prune unnecessary practices, and optimize your marketing efforts. Knowing, for example, that 40.3% of survey respondents cited lead generation as a top objective helps you get to the bottom line: Regardless of experience, skill level, or niche, real estate professionals are focused on attracting valuable clients, and you should be, too.

Likewise, having an understanding of industry-wide challenges can offer valuable insight. Placester’s survey reveals that just as lead generation is a top priority for the majority of respondents, it’s also the top concern for real estate professionals.

As far as techniques go, one of the most popular marketing tactics for greater exposure in 2018 is emerging as video. The survey reveals that the real estate industry is embracing the power of video marketing. And the good news is, you don’t need an expensive camera, lighting, or a production studio. Your smartphone can be just as effective for creating video content for your social media outlets.

Which brings us to social media. A whopping 84.6% of respondents pointed to Facebook as the social media network they will use the most in 2018. And for good reason. Facebook is ideal for real estate marketing in many ways. Its large user base makes it a go-to network, as well as its robust mobile presence, with location-specific advertising and sophisticated algorithms to help you reach your target audience.

Check out our infographic below for a summary of the rest of Placester’s data.

Real estate marketing trends 2018 infographic

Real Estate Marketing trends 2018

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