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Top 10 Social Media Posts 2018

Top 10 Social Media Posts 2018

Here are Fronetics Real Estate’s most viewed social media marketing posts from the past 12 months.  

We all know real estate marketing is increasingly intertwined with social media. These platforms are extremely powerful ways to engage with potential buyers and renters, and to reach new audiences. At Fronetics Real Estate, we write a lot about how to use social media for real estate marketing.  

These are our top 10 social media posts from 2018. 

1. 10 Social Media Statistics for Real Estate Marketers 2018 

No matter what happens, we can always count on one thing to stay the same: Social media will always be changing. 2018 has been a remarkable example of that thus far, particularly in regard to platforms like Facebook. Every so often, we like to take a step back and look at what the data is telling us about where social media is heading and what that might mean for real estate marketers. Read more.  

2. How Will Facebook Marketplace Housing Affect Real Estate Marketers?  

If you’re a real estate marketer, Facebook’s newest foray into the social marketplace is likely to impact your strategy. In November, the ‘Book announced it would begin allowing users to search for housing rentals and sales on its Marketplace platform. For those who are unfamiliar, Marketplace is Facebook’s answer to Craigslist — a platform that lets users buy and sell items near them. Read more.  

3. Social Media Trends for 2018 Real Estate Marketers Need to Know 

If there’s one thing real estate marketers can be sure of in the coming year, it’s that social media will continue to dominate the marketing landscape. Social media presents tremendous opportunity, particularly if you’re aware of upcoming trends. Read more.  

4. How to Use Social Media Hashtags in Real Estate Marketing 

You’re likely to be vaguely aware of hashtags, at least in your personal social media life. But perhaps you’re not intimately familiar with how they can play into your real estate marketing strategy. Whether you #lol at it or not, using social media hashtags wisely can actually be a major boon to your social media marketing efforts. Read more.  

5. A Visual Guide to Social Media Posting Frequency for Real Estate 

“Content is king, but distribution is queen and she wears the pants.” These are wise words from BuzzFeed’s Jonathan Perelman, indicating that creating interesting and pertinent content is just half the battle. To reach your target buyer or tenant, raise brand awareness for your property, and drive sales, your content needs to be delivered consistently over time, at the right time, and on the right platform. Read more.  

6. 4 Things to Do in Light of Facebook News Feed Changes 

Mark Zuckerberg once again rocked the world on Jan. 11 — at least for businesses — when he announced that the Facebook News Feed was evolving to include less public content, meaning content from Pages of businesses, brands, and media. The algorithm will now prioritize posts from friends and family (over public posts) and those that “spark conversations and meaningful interactions between people.” Read more.  

7. Should I Be Using Facebook Carousel Ads? 

Facebook carousel ads offer a highly visual and engaging way to promote your properties. Not only that, Kinetic Social recently found that carousel ads are up to 10 times more effective than static sponsored Facebook posts at driving traffic to advertisers’ websites. And if that’s not enough, they boast a 72% higher click-through rate than single-image mobile app ads. Read more.  

8. 5 Real Estate Instagram Accounts You Should be Following 

Instagram remains an emerging platform for real estate professionals, and, given its overall popularity, it’s puzzling that it hasn’t taken over the real estate marketing world. With the majority of real estate searches beginning online, social media is an ideal way to showcase listings. Read more.  

9. Must-Know Social Media Strategies for Real Estate 

Real estate is a people business. That’s why you should leverage a marketing tool that is also all about people: social media. If you have not begun developing social media strategies for your real estate business, now is the time to get started. Consider for a minute that in 2017, 81% of Americans had at least one social media profile. And the numbers are projected to continue skyrocketing: by 2020, 200 million people just in the U.S. are estimated to be on social media. Read more.  

10. Measure Social Media Success in Terms of Potential, not Dollar Amount 

One of the trickiest things about implementing a social media strategy is that social media success can be difficult to measure. While most real estate professionals acknowledge that a social media marketing presence is important, it’s hard to make a case for resources when you can’t precisely quantify the value in terms of dollar amount. Read more. 

Stay with us in 2019 for the latest on social media real estate marketing. Which posts will you find the most useful and interesting?  

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Archive for the "Social Media" Category


How to Nurture Real Estate Leads with Content Marketing

How to Nurture Real Estate Leads with Content Marketing

Done right, content marketing is the most effective way out there to generate real estate leads—and to nurture them to fruition. Here’s how to make the most of this strategic resource. 

If you generate a huge amount of leads, that means you’ll get an influx of new clients, right? Not so fast. Having an effective lead generation campaign is great, but it’s only half the battle. To produce actual business, you need a strategy in place to nurture real estate leads once you’ve attracted them.

An effective lead generation campaign means having a documented strategy, an effective website with strong SEO, good calls-to-action, and a robust social media presence. All of these things can be best accomplished with content marketing — and it’s your best friend when it comes to nurturing and converting those leads you’ve generated. 

Nurture real estate leads with content marketing: a crash course 

Before we get too far, let’s slow down and define what it means to nurture real estate leads with content marketing in the first place. In fact, real estate marketers are often so focused on generating leads, that this crucial part of the process gets overlooked.  

At its most basic level, when we talk about nurturing a lead, we’re talking about continuing a conversation. When you generated the lead, you attracted the attention of a prospect, and planted the seeds of an ongoing relationship. But in order to germinate, these seeds need to be cared for — and that’s what lead nurturing is all about. You continue to stay in a conversation with your prospect from the first contact until they are ready to become a client. 

Putting your content to work 

“Lead nurturing campaigns focus on creating mutually-beneficial working relationships so that when it comes time to buy, that lead turns to you, or your business, instead of a competitor,” writes real estate marketing expert Vinny La Barbera. When it comes to staying at the forefront of a prospect’s mind, and successfully nurturing a real estate lead to conversion, there’s no better tool at your disposal than content marketing.  

Social media is a perfect place to use content to nurture real estate leads. Connecting with your prospects, answering their questions, and sharing relevant, helpful content (particularly video!) is key to staying on your prospects’ radar. 

Another effective way to use content marketing to nurture leads is with a blog. While some of your posts should be geared to generating leads, others should be written with a focus on cultivating existing relationships, and helping prospects decide to take the next steps. For real estate marketers, this means you can write about topics like the location of your properties, available features and amenities, and information about neighborhoods and communities.  

Of course, email content is crucial to an effective lead nurturing strategy. The first step is to segment your email list, so that you’re creating targeted messaging for those at different stages of the buyer’s journey. Your emails should always include a call-to-action, to give prospects the opportunity to engage further with your brand and properties. 

The bottom line 

With any of your content marketing efforts, including nurturing real estate leads, the most important thing to keep in mind is that you are offering value to your prospects. By sharing your knowledge and expertise through your content, you’re answering the needs of your prospects and building their trust in your brand and properties.

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Archive for the "Social Media" Category


Infographic: Real Estate Social Media Marketing Strategies

Infographic: Real Estate Social Media Marketing Strategies

Social media for real estate marketing is one of the most powerful tools out there. Our infographic will help you figure out the best social media marketing strategies—and the mistakes to avoid. 

We’ve said it before, and we’ll say it again: real estate marketing and social media are a match made in heaven — when used correctly. With the right strategies, using social media for real estate marketing is a great way to start a conversation, exchange advice, and create a lasting relationship with prospects.  

We can’t stress enough that to be effective, social media needs to be done right. Bubba Mills, chief executive officer of Corcoran Consulting & Coaching advises, “done right, social media can increase your trips to the bank. Done poorly, it can drive you to the poor house.” Take a look at our infographic with social media do’s and don’ts for real estate marketers.  

What you should be doing: social media marketing strategies

Promote the community, not just your properties

Renters, buyers, and investors are looking for more than just a property — they want to know something about the place they’re considering living or investing in. Too many real estate blogs just skim the surface of what communities have to offer. Making use of social media platforms to give potential buyers a nuanced understanding of your community is a great way to engage with prospects and promote your properties. 

Be authentic

Social media for real estate marketing is all about the personal. Users on these platforms are looking to connect with the real people behind the brands they follow. Part of building your brand is about discovering and cultivating your “corporate personality,” particularly when it comes to social media. Find your brand’s voice, and let it shine through. 

Educate your prospects

You may not expect it, but social media users actually like educational content. According to the 2018 Sprout Social Index, 59% of customers express greater trust for “posts that teach” on social media. Educating your audience is also at the core of content marketing — at the end of the day, your knowledge and expertise is your most valuable commodity — even more so than your properties. Use your social media for real estate marketing to share content that’s valuable to potential buyers and renters, whether it’s buying guides, case studies, or local statistics. 

Engage with your followers

It may seem painful obvious, but too many real estate marketers forget that social media is just that: social. When followers engage with your posts, always reply! Encourage comments and shares, and join the conversation. Not only is it a great way to cultivate a loyal following, but you can also gain valuable insights into your audience’s preferences. 

Diversify across platforms

While Facebook still reigns supreme in the social media universe, if you aren’t connecting with users on other platforms, you’re missing out on huge opportunities. While each platform requires its own content and posting strategy, you’re essentially presenting your brand identity from the various angles allowed by different platforms. Not only that, using multiple social media platforms helps improve your search engine rankings.   

Steer clear of these practices 

Overzealous advertising

Nobody likes pushy sales language, especially on social media. Steer clear of posts that do nothing but overtly promote your properties. Instead, focus on educating your audience, and answering their questions. 

Forgetting the visual

Social media is all about the visual, especially video. Be sure to include relevant images with posts and use video whenever possible.  

Assuming that just because you’re online, offline rules don’t apply

It may seem obvious, but it’s all too often forgotten. This is a good rule, and an easy metric by which to judge any content before posting: Your interactions online should measure up to professional interactions you would have in person. 

Reposting without checking

Re-posting content that’s of interest to your audience is a great way to promote discussion and engagement. But don’t get sloppy. Remember that even if content didn’t start with you, if it’s posted on your company’s social media accounts, it represents your brand and properties. Make sure content is well-researched and from reliable sources. Want to re-post something controversial? Just be sure to include a disclaimer or explanation in your post. 

Forgetting about emotional intelligence

Never forget that behind every social media account is a human being. The bottom line: bring emotional intelligence to your social media management. Take the time to address any issues with compassion and understanding.

Real Estate Social Media Marketing Strategies

The takeaway 

With the right strategies, social media is an extremely effective tool for real estate marketers to promote their brand and properties. But it does require a significant investment of time, resources, and creativity. Start connecting with your audience, and watch your brand grow.

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Archive for the "Social Media" Category


Social Media for Real Estate: 5 Social Media Hacks to Grow Your Business

Social Media for Real Estate: 5 Social Media Hacks to Grow Your Business

Social media and real estate are a natural match. These five strategies will help you make the most of this powerful set of marketing tools.

Social media for real estate marketers is a powerhouse. These are free platforms that marketers can use to share their businesses with the public, generating plenty of returning customers in the process. These five social media hacks are a great place to get started growing your real estate marketing business.  

1. Find your brand identity using social media for real estate 

One of the top frustrations among new social media marketers happens when they try to create a strong following based solely on name recognition. In order for your target audience to be reached and engaged, your brand’s identity needs to be fully fleshed out and presented in your online profiles. Presenting a strong brand identity gives potential buyers the tools to find you, and to decide that you’re the right match for them.  

2. Diversify across platforms 

While Facebook still reigns supreme in the social media universe, if you aren’t connecting with users on other platforms, you’re missing out on huge opportunities. While each platform requires its own content and posting strategy, you’re essentially presenting your brand identity from the various angles allowed by different platforms. Not only that, using multiple social media platforms helps improve your search engine rankings.  

3. Get social—connect with relevant groups 

We’ve written before about the value of guest blog posting when it comes to real estate marketing. The same holds true for your social media for real estate strategy. Finding relevant influencers for your brand, and affiliating with them on social media is a great way to reach a broader segment of your target audience. Reach out to influencers to ask them to share your content—it’s a win for both of you. 

4. Keep up with the latest 

Staying up with what your audience and community on social media is talking about helps ensure that your content is relevant and engaging. Follow hashtags that are relevant for your real estate business, for example, and when you see content that resonates, share it on your own profiles, along with some analysis. 

5. Use SEO tools 

SEO tools (like Google TrendsSimilar Web, and more) aren’t just for websites—they’re an excellent way to boost your reach when you leverage social media for real estate. These tools can help increase your follower counts, as well as your post visibility. In turn, your search rankings will get a boost. 

Building your real estate brand can seem like a daunting task, but social media for real estate provides real estate marketers an easy-to-use set of tools. Be strategic about your content and strategies, and watch your business grow and develop. 

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Archive for the "Social Media" Category


3 Tips for Marketing to Millennial Real Estate Buyers

3 Tips for Marketing to Millennial Real Estate Buyers

Home buyers are getting younger. Is your marketing strategy ready to meet the needs of millennial real estate buyers?

Consider this: more than a third of all home buyers came of age in the digital age. That’s right—millennials, those aged 36 and younger, now make up 34% of home buyers, which is the largest chunk of any generation buying homes right now.

These digital natives have a buying process that’s completely foreign to older generations, which means “traditional” marketing tactics won’t cut it when it comes to appealing to this demographic. Adjusting your strategy to resonate with millennials makes sense not just because it helps you reach this segment of the market, but also because it keeps you better positioned for the future of real estate marketing.

These three tips will help you adjust your strategy to market to millennial real estate buyers.

1) Be ready to guide them through the process

Millennials get a lot of bad press, as a generation that requires constant coddling and hand-holding. But to be fair, these young home-buyers are new to purchasing real estate—the vast majority (66%) of buyers ages 36 and under are first time home-buyers.

Buying a home is a complicated process, and millennials are looking for agents who will take the time to help guide them through the process. What does this mean for your marketing strategy? Placester’s Carolyn Berk suggests that “because guidance is so important to millennials, your marketing should emphasize your dedication to assisting customers every step of the way.”

This means offering resources and strategies rather than simply promoting available properties. For example, an eBook that guides first-time home buyers through the process is a great way to demonstrate your knowledge and commitment to supporting your clients through the buyer’s journey.

2) Help millennial real estate buyers save money

More than previous generations, millennials are saddled with student loan debt and often rely on sources other than just savings to finance their down payments. Simply put, they are looking to save at every opportunity.

Once again, content is your best bet for demonstrating to millennial real estate buyers that you are there to help them save money. Blog posts, testimonials, and case studies should detail your expertise in getting your clients the best possible deal. “Small things, like helping with contract negotiations or mortgage lender references, can go a long way with millennial buyers,” says Berk.

3) Go digital

This one probably seems obvious, but you’d be surprised at how many real estate professionals neglect their digital marketing presence. From social media to your website, marketing online is no longer optional, it’s expected. Millennial real estate buyers are heavily using the internet during their search and buying process, and your marketing strategy needs to be ready to meet them online.

First off, your SEO (search engine optimization) is key—your content needs to be readily available to potential buyers entering relevant search queries. “Aligning the content in your website to keywords that millennials use to search for homes in your region will help you pop up in search listings,” suggests Berk.

Your social media presence is also important. Millennials are checking Facebook, Twitter, Instagram, and Snapchat frequently throughout the day, and they should be finding your content. Take advantage of these visual media to promote your properties with photo and video content.

Marketing to millennial real estate buyers makes sense for your overall marketing strategy and helps keep your brand relevant and ready to adapt to the future.

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Archive for the "Social Media" Category


Infographic: Content Marketing Statistics Every Real Estate Marketer Should Know

Infographic: Content Marketing Statistics Every Real Estate Marketer Should Know

It’s a given that if you’re a real estate marketer, content marketing should be a big part of your strategy. These are the content marketing statistics you should know about.

Real estate marketers should definitely be adding inbound marketing (content marketing) to your arsenal if you want to reach occupancy at your property. This doesn’t just mean the occasional blog or social media post. We’re talking a full range of content: video, high-value resources, etc.

We’ve pulled some of what we think are the most interesting content marketing statistics out there right now. Take a look at our infographic at the bottom of this post. We hope it will help spark some ideas for you own successful real estate marketing strategy.

Content marketing statistics — the big takeaways

This shouldn’t come as a surprise: the biggest thing you should be taking away from these statistics is that a well-documented, consistent content marketing strategy absolutely needs to be part of your overall business model.

Consider this: 90% of home buyers look online to find their next home, and 70% of them will be getting a sense for who you are through your online content. And by content, we don’t mean ads. we mean the inbound marketing materials like blog posts, videos, case studies, ebooks, and other content that you produce.

The content you create, curate, and share is the single best brand ambassador you have. Too many real estate marketers take a passive approach to their online reputations, rather than taking control of this goldmine of a resource. Content marketing is about using your expertise and what’s special about your brand to become a resource for your audience, and to generate leads by developing meaningful and lasting relationships with your prospects.

We’ve pulled together this infographic of content marketing statistics to give you a full picture of the value of content marketing when it comes to real estate.

Infographic: content marketing statistics for real estate marketers

Content Marketing Stats for Real Estate Marketers

Data for the infographic came from REASS.

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