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Top 5 Real Estate Marketing Tactics

Top 5 Real Estate Marketing Tactics

Here are 5 real estate marketing tactics to increase website traffic, user engagement and leads. 

As a real estate marketer, you’re always looking for ways to find more clients and grow your business. You already understand the need for a marketing strategy. But sometimes it’s challenging to identify the most effective marketing tactics to reach your audience.  

The following are 5 real estate marketing tactics that are especially useful for engaging with prospects for luxury development projects. 

1. Use AR and VR 

Images are central to all types of digital marketing but they’re absolutely crucial when it comes to real estate. If you want to showcase the best of your luxury properties, it’s essential to display compelling, high-quality photos. You can make your imagery stand out even more by using the latest technology such as AR and VR.  

 It’s now possible to give prospects a virtual tour of your properties using virtual reality (VR) or augmented reality (AR). VentureBeat asks if such technology will mean the end of open houses. There’s still a lot to be said for giving people live tours of properties, of course. But VR and AR can give non-local prospects (or busy nearby ones) a great introduction to your luxury properties. Unless you’re experienced with photography, hiring a skilled real estate photographer can be a worthwhile investment.  

2. Add Distinctive Features to Your Properties

Customers in the luxury real estate market like to see unique amenities that set a property apart from others. Quality photos are, for obvious reasons, the foundation of real estate marketing. As already noted, you can increase engagement by using creative and high-tech methods such as VR and AR. It also helps to have interesting and unique items to display in your photos (as well as videos).  

 Images of eye-catching details, decor, and amenities make your property memorable. Wellness amenities, for example, are quite popular in any type of luxury development. This includes yoga studios, meditation areas, tranquility-inducing artwork, and comfortable seating areas, off of which can be featured in your marketing. You can add many such elements without going to great trouble or expense. Repurpose existing spaces for a quick shot at little cost.  

3. Use Postcards for Website Traffic

Real estate professionals generally focus on digital marketing today — and for good reason. Digital ads, your website, social media, and email are the most direct and economical ways to reach your audience. This doesn’t mean you should completely ignore traditional, offline methods. Direct mail, especially postcards, can be an effective tool to supplement your digital efforts. Postcards are highly visible and relatively cheap to send. You can use them to send prospects to your website. 

4. Create Stories on Instagram or Facebook

The Stories feature on Instagram and Facebook lets you create targeted content for your luxury development prospects. This is spontaneous, short-lived content that your followers can see for 24 hours. You can use Stories to provide quick tours of properties, to discuss real estate trends, or to give advice to potential buyers or sellers. You can also create engaging polls and contests on Instagram and Facebook, and use Stories to promote them. If you want to amplify your reach, leverage paid advertising.  

5. Tap Into the Power of Video Marketing 

Videos are one of the best ways to reach your real estate prospects. People are consuming more and more videos, on YouTube, other video sharing sites such as Vimeo websites, and on social media. You can use videos to give tours of your properties or to discuss the real estate industry in general. There are several key benefits to video marketing for real estate. You can showcase properties, establish your credibility as an expert, and drive traffic to your website. Once you create a video, you can use it in multiple ways: upload it to YouTube, post it on your website, share it on social media, etc. 

 These are some of the best tactics to grow your luxury real estate business. And they all work even better in unison. A variety of methods build traffic and send prospects to the most appropriate place. Digital marketing is always evolving so it’s important to stay current with the very latest trends and tactics.  

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Archive for the "Social Media" Category


Marketing Real Estate on Social Media: 8 Best Ways to Get More Leads

Marketing Real Estate on Social Media: 8 Best Ways to Get More Leads

How do you gain maximum exposure for your luxury brandHere are 8 tips to boost your real estate social media strategy. 

Did you know that 91% of marketers are looking for the best ways to engage their audience on social media? Real estate is a very competitive yet lucrative field, a fact that demands a real estate social media strategy. But only those who know how to utilize the best tools and strategies get results.  

When it comes to shifting properties, the game is on another level. Local developers are moving towards visually appealing homes complete with a wide range of wellness amenities — and they let it all shine as part of their real estate social media strategy. 

To move towards a positive step in luxury development, successful real estate marketers are using social media as the go-to strategy to get high quality leads. Want to know how to boost your real estate marketing game using social media?  

Here are our top tips on how you can make your real estate social media strategy a success. 

1. Have a unique social media profile

Do you think it is enough to open a social media account for your real estate company and fill the profile details in a hurry? Of course not. You need to optimize your profile and ensure it stands outs from the rest. You’d be surprised to find out that 79% of the people in the United States have a social media profile. So, while you will need to add relevant information related to your business, such as contact details and address, fill out the story section to make it clear which services you are offering. 

2. Share luxury development content for local people

A vast number of people who will view your properties will most likely come from the same area where your real estate company is located. Therefore, it makes sense to focus on posting local content that will drive the locals to your social media platforms. Apart from posting content, you can also target local people by sharing local news, information related to the prices of local properties, and local events your company will be sponsoring. Make sure to share photos that are geotagged. 

3. Add videos on your social media pages

YouTube is one of the top search engines for videos. In fact, 86% of home shoppers prefer to use video to get more information about properties. Besides, 52% of marketing professionals agree that video content tends to have the best return oinvestment (ROI). Uploading a video on social media could be the difference between a home buyer choosing your company or that of your competitor. 

4. Use reviews to promote faster sales

Social media provides a platform for consumers to tell their truth about a specific service or products which then motivates other potential customers to take decisive action. Also, 62% of potential home buyers would go for a real estate company that was found online and had excellent reviews. To connect with your customers, share their success story, testimonials, or review on social media. You can even go further and offer an incentive to motivate people to leave a review.  

5. Add hashtags to your content

Users on social media are looking to make a personal connection with the people behind the real estate marketing and not automated machines. Create social media content in advance to avoid last-minute rush and add hashtags that clearly shows how your luxury development is unique. 

6. Engage with your followers to increase brand awareness

One of the best ways to attract internet users to your real estate company is to educate them and offer free advice. Posting information related to property listing at all times will make you look promotional. You can quickly build your brand and connect with people by giving them beneficial advice, such as the latest real estate marketing trends 2019. That way, people will view you as an expert in the industry and contact you for any inquiries. 

7. Find local online communities

While Facebook is a great platform for finding and connecting with local communities, Instagram is one the fastest growing social media platforms with over 1 billion active users. You can use both platforms to build a community and start creating content for them. 

8. Make use of Pinterest

People are likely to be more attracted to property listings with high-quality images. In fact, 87% of home buyers find photos of properties very useful in making an informed decision. Apart from social media, you can use Pinterest to pin visually appealing images to popular boards related to real estate. 

What do you think will be the most important part of your real estate social media strategy?  

Would you like someone else to do the job? We are here to help 

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Archive for the "Social Media" Category


5 Creative Ways to Use Instagram Stories for your Luxury Real Estate Brand

5 Creative Ways to Use Instagram Stories for your Luxury Real Estate Brand

Luxury real estate brands are capitalizing on Instagram Stories to highlight property features and give followers an inside look at what sets them apart 


Highlights: 

  • With such a highly visual platform comes the challenge of standing out from other luxury real estate brands. 
  • Stories helps boost reach and engagement by giving users ways to engage with your content. 
  • Don’t be afraid to make your content pop through filters on your images and videos, use fun fonts and bold text, and create slideshows that break your stories into parts.

Instagram is a natural fit for real estate marketing. And with the growing popularity of Instagram Stories, marketers are increasingly using this feature to highlight their properties and luxury real estate brand. When implemented as a part of a robust digital marketing strategy, Instagram Stories is an ideal place to showcase your latest projects. 

But with such a highly visual platform comes the challenge of standing out from other luxury real estate brands. If you want to generate leads, increase ROIand ultimately close deals, you’ll need to think outside of the box.  

Here are five creative ways to use Instagram Stories for your luxury real estate brand 

1. Go behind the scenes

Because of the informal feel of Instagram Stories, it’s a great place to highlight your luxury real estate brand and give viewers a behind-the-scenes look at your property. This intimate view into what makes your brand unique helps build engagement and brand loyalty. 

Some ideas to showcase your luxury real estate brand include: 

  • Highlight premier features of your property 
  • Snap a picture or short video at local restaurants, barsand events by your property 
  • Upload an image of an office brainstorm or staff meeting 
  • Feature new marketing ideas or things your staff are working on

2. Engage

I recently read that Instagram algorithms can make organic reach difficult, which means that engagement can be a challenge. But Stories helps boost reach and engagement by giving users ways to interact with your content. Ask viewers a question or create a poll to encourage audiences to share thoughts with your brand. What’s your favorite feature in the new penthouse unit? What color should we paint our office door? What videos do you find most appealing. And when audiences respond to your questions or polls, make sure you re-engage with them. 

3. Highlights

Looking to get more shelf life out of your Instagram Stories? Try using the Highlights tool.  

Instagram Stories Highlights can live permanently on your profile. They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. 

And because of their prime location directly under your bio and above your Instagram feed, it’s the perfect place to direct followers to your most valuable and interesting content, writes Benjamin Chacon for Later.com.  

Highlights is a great tool for gathering several of your most engaged stories and blog posts, and organizing them by topic. For example, your luxury real estate brand can create different highlights for property features, neighborhood information, and office culture. Viewers can easily sort through your content based on their personal needs. 

4. Be visual

56% of marketers said they use visuals in their content almost 100% of the time. Instagram called the feature Stories for a reason. Don’t be afraid to make your content pop through filters on your images and videos, use fun fonts and bold text, and create slideshows that break your stories into parts. Visual content has significantly higher engagement rates, so get your camera ready. 

5. Luxury branding

Instagram Stories leveragetwo things today’s buyers love: beautiful images and engaging videos. The tool extends a brand’s audience, shows the ins and outs of what makes your brand unique and promotes engagement with your Stories, as well as your Instagram posts. All of these elements develop brand awareness andhopefully, brand loyalty. 

Final thoughts 

I’ve heard some luxury real estate brands are hesitant to use Instagram Stories, because of the informal vibe of the tool, something that’s not usually synonymous with luxury real estate. But as Instagram continues to grow in popularity, it’s important for brands to follow their audiences.  

Remember, Instagram Stories is just one part of your dynamic digital marketing strategy. Have fun with the tool, experiment with posts including videos and pictures, and see what followers engage with the most. You might be surprised how well your Stories perform. 

Still hesitant about getting started? Let us help. 

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Archive for the "Social Media" Category


5 Social Media Stats for Real Estate Marketers

5 Social Media Stats for Real Estate Marketers

Social media is a natural fit for real estate marketing. Here are five social media stats that prove your real estate brand needs to be active on social media. 


Highlights: 

  • 3.5 billion people will use social media networks this year. 
  • Real estate marketers can take advantage of detailed targeting available through Facebook. 
  • Real estate marketers who are succeeding on social media are finding innovative and creative ways to relate to users and showcase their property. 

Social media has changed the world as we know itFrom connecting with old friends to uptotheminute news coverage, social platforms are a constant in 2019. In fact, it’s estimated that 3.5 billion people will use social media networks this year.  

With those kinds of numbers, it’s easy to understand why businesses are heavily investing in digital marketing on social platforms. Consider some more social media stats: a recent survey found that 73% of small businesses are investing in social media marketing.   

We’ve talked a lot about the importance of social advertising and we’re sticking by it. The combination of paid and organic advertising on sites like LinkedIn and Twitter can help get your property in front of the right audiences.  

We know that social media posts are timeconsuming, whether you’re creating original content or curating posts. This can play a big role in marketers sticking to more traditional advertising methods. But if you’re looking to target specific audiences and run ads that speak to them directly, the social media stats speak for themselves. 

Here are 5 social media stats and how they can affect your digital marketing strategy. 

1. 68% of U.S. adults are Facebook users

Despite all the headlines in the last year, Facebook is still the most popular social media platform out there. And marketers shouldn’t ignore this platform when advertising properties. Aside from Facebook’s popularity, real estate marketers can take advantage of detailed targeting available through the social platform’s paid advertising options. After determining the goal of your campaign, you can set key targeting options and make sure your ads are getting in front of the right audience.  

2. Over 90% of Millennials use social media (and 77% of Generation X’ers) 

Millennials use social media more than any other age group and the majority of them access social media on their phones. This is crucial information for real estate marketers trying to understand the buyer’s journey and determining what platforms will work best for their audience. For example, are they trying to lease apartments near a college or university? Knowing that Instagram is the fastest growing platform or that messaging apps are the most popular form of communication amongst millennials is key.  

3. An average of 143 minutes a day is spent on social networks and messaging 

According to a survey by Digital Information World, internet users are now spending an average of 2 hours and 22 minutes per day on social networking and messaging platforms. And that’s a lot of opportunity for marketers to showcase properties. Don’t miss out on organic (and paid) searches for properties. Make sure to post your blogs, photos, and virtual tours to your social media pages to expand your reach. 

4. 73% of marketers believe that their efforts through social media marketing have beensomewhat effective or very effective for their business 

Social media is one of the most cost-effective ways to market your property, engage with audiences, and establish brand loyalty among customersTracking your social media efforts is key to optimizing your strategy and tweaking your plan to increase performance. Gauge the effectiveness of your social media strategy using these data points that reflect your digital marketing objectives. 

5. 54% of social browsers use social media to research products

Social media is all about engagement. Users don’t want to engage with brands that are pushing their properties. Users want informative, interesting, and, yes, even fun content. Real estate marketers who succeed on social media are finding innovative and creative ways to relate to users and showcase their property so that social browsers are drawn to your content. 

These social media stats prove excelling at social media could pay off for your real estate brand. What does it take to become a whiz? Keep reading our blog or contact us to learn more.  

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Archive for the "Social Media" Category


DIY Digital Marketing Strategy for Real Estate in Four Easy Steps

DIY Digital Marketing Strategy for Real Estate in Four Easy Steps

Looking to create a DIY digital marketing strategy for your real estate brand? Get started with these four steps. 


Highlights:

  • digital marketing strategy is your clear path to targeting, reaching, and engaging with potential buyers. 
  • You have to know who your ideal buyer or renter is before you can begin crafting content that is informative, educational, and even entertaining to your target audience.
  • Let your planning pay off by distributing valuable, effective content that your readers want to see

You know you need to have a digital marketing strategy for your property but getting started can be challenging. Where do you begin? Even the language around digital marketing can be intimidating to newcomers.  

solid digital marketing strategy is the foundation for reaching target buyers (or renters). Before you start writing blogs and making videos, you need to set goals. A digital marketing strategy is your clear path to targeting, reaching, and engaging with potential buyers. 

Here are four steps to creating a successful DIY digital marketing strategy. 

Steps to building a DIY digital marketing strategy for real estate 

1) Who is your buyer? 

Trying to write interesting and engaging content for an unidentified audience is nearly impossible. You have to know who your ideal buyer or renter is before you can begin crafting content that is informative, educational, and even entertaining to your target audience. First of all, nail down the details about your buyer personas to make that personal connection:  What are their interests? Where do they gather information? How much money do they make? What drives their decisionmaking?  

2) What is your goal? 

What do you plan to accomplish with your digital marketing efforts? The answer should define your content goals and become a crucial part of your business goals. 

Our real estate clients often focus on converting contacts/leads to sales, growing website traffic, and increasing revenue. Include both short and long-term goals and refer back to these goals to make sure you’re sticking to your strategy.  

3) Distribute, distribute, distribute 

Identified your audience? Check. Defined your goals? Check. Next: select the best platforms for distributing your content to get your property in front of the right potential buyers and tenants. 

Social media is a digital playground for marketers but knowing where to post is just as important as knowing what to post. You’ll need to identify what platforms your target buyers are using and how to reach them on those platforms 

4) Get to work 

Once you have created your buyer personas, identified your goals, and decided on the best platforms for your target audience, the fun begins: getting your content in front of potential buyersLet your planning pay off by distributing valuable, effective content that your readers want to see. 

Remember to think of your strategy like a body of water, ebbing and flowing. Your digital marketing strategy should be fluid and adjusted as needed. If your property features multiple units, change your messaging to reflect and highlight that variety (for example, a penthouse unit).  

Final word of advice: keep up with changing buyer behaviorstay on top of new features on social platforms, and refine your strategy along the way.  

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Infographic: 5 Tips for Using Facebook Live for Real Estate Brands

Infographic: 5 Tips for Using Facebook Live for Real Estate Brands

Live video marketing is one of the best and most cost-effective ways to grow brand awareness and generate leads. Here are five tips for using Facebook Live as part of your video marketing strategy. 


Highlights: 

  • Facebook Live’s average daily views doubled year-over-year with over 2 billion users. 
  • Virtual tours on Facebook Live are a great way to show off your property to leads that might not be local or are juggling busy schedules. 
  • A live testimonial provides an opportunity for clients to talk about your property, creating customer loyalty and increased brand trust. 

As a real estate marketer, you’re well aware of the popularity of video this year. Video is everywhere and the trend isn’t slowing down. Fifty-four percent of consumers actually want to see more video content from brands.  

So while more real estate brands are increasing use of video in their digital marketing strategy, some are still hesitant to use live video options, like Facebook Live. I get it, going live is scary. With other video options, you can easily delete and start over. Live video gives you one shot to get it right. And not everyone will join your video when you start, so it’s key to iterate your main points several times without sounding redundant.  

But don’t let your nerves stand in the way of trying Facebook Live. Initially launched in 2015, the live video streaming platform has soared in popularity by giving viewers an up-close and personal look at real estate brands. In just two years, Facebook Live’s average daily views doubled year-over-year with over 2 billion users and those who watch videos will spend three times as much time on a Live video than a produced one. 

 It’s easy to see with numbers like that how Facebook Live can help grow brand awareness and start generating leads. Here are 5 tips to get you using Facebook Live for your real estate brand. 

Infographic: 5 tips for using Facebook Live for real estate brands 

Facebook Live

  1. Provide helpful information

We talk a lot about the importance of high quality, valuable content and the same holds true for live video. Try to focus on topics that will provide valuable information for your viewers. Tips about your property’s neighborhood (think restaurant, shops, fitness centers), unique amenities, and local events let you ease into live video by covering topics that you’re comfortable with and knowledgeable about. And viewers will find them useful, too.  

  1. Virtual tours

They say a picture speaks a thousand words, so imagine what live video can do! Don’t just talk about the key features of your property — show your viewers. Virtual tours on Facebook Live are a great way to show off your property to leads that might not be local or are juggling busy schedules. Seeing your property in real time will give viewers the illusion of a private tour from their own computer. 

  1. Host a Q&A

Hosting a question and answer session is one of the easiest ways to get your feet wet with live video. Think about the most frequently asked questions about your property, your location, even your real estate brand and take those questions to Facebook Live. Don’t be afraid to start a Q&Aseries where you address questions on a regular basis. Encourage viewers to send in their questions for easy content ideas. 

  1. Day in the life

Use live video to show the human side of your real estate brand. Introduce your staff with little interviews and stream office meetings that introduce new projects or concepts. This inside look shows who you are and what your brand stands for, which helps build trust in your company and your properties.  

  1. Tell your success stories

People love a good success story and if a recent buyer (or leasee) is willing to go on camera to rave about your property, you should jump at the opportunity. As a marketer, you know that customer testimonials serve to increase trust, so why not showcase your satisfied clients? A live testimonial provides an opportunity for clients to talk about your property, creating customer loyalty, and increased brand trust. 

Final thoughts 

Live video is an ideal way to establish your credentials and generate leads. With Facebook Live, real estate brands ca boost brand awareness, build trust, and increase engagement. Use these tips to make live video work for you. Need help getting started? You know where to find us 

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