Search engines are constantly changing, but these 4 SEO tips will ensure marketers can improve their real estate website ranking.

Highlights:

Google’s primary focus is delivering the most accurate information to meet user’s searches.
You should start thinking about the major themes of your content (your property!) and then build posts and website pages to support them.
Reviews are an easy (and free!) way to help boost your real estate website ranking.

More and more marketers believe that SEO is dead. So much so that 210 people search “is SEO dead” every day. But we do not subscribe to this mentality.

93% of all online experiences begin with a search. And why shouldn’t they? The internet is full of useful information. So there’s no reason that your website shouldn’t be at the top of the search results. But as the enormous amount of content being published daily continues to grow, it has become harder and harder to rank on search engines.

Google’s algorithm to rank websites is constantly changing. And for good reason — people are changing, too. As the needs of users evolve, so does Google’s need to stay ahead of the curve. As the leading search engine in the world, Google’s primary focus is delivering the most accurate information to meet user’s searches.

So how do you improve real estate website ranking? In other words, how do you get your real estate website, and more importantly, your properties, to the top of the search results page? How do you deliver accurate, informative content that Google deems worthy? Here are four tips to help boost your SEO ranking.

4 SEO tips to improve your real estate website ranking

1. Keyword research

People are now searching with a phrase or question rather than a single term. In response, search engine development has focused on natural language processing — meaning search engines now analyze phrases as a whole rather than a single keyword. That essentially means they evaluate a site’s content regarding an entire topic rather than its use of a particular word in order to deliver the best answers to users’ queries.

To improve your SEO ranking, stop trying to rank for a small set of keywords. What’s important is broad visibility across a topic. You should start thinking about the major themes of your content (your property!) and then build posts and website pages to support them.

2. Optimize for mobile

In 2019, mobile traffic accounted for more than half of internet traffic, and that percentage is growing. Google reported that more searches take place on mobile devices than on desktops. In response to this trend, Google’s algorithms rank mobile-friendly web pages higher in search results than desktop pages.

93% of home buyers start their search online. And since we know mobile traffic is growing at a rapid pace, it’s imperative your website be optimized for mobile use. Some easy ways to optimize for mobile include:

Utilize website design specific to mobile
Make sure pages are high speed
Minimize pop ups
Don’t block CSS, JavaScript, or images

3. Review management

90% of consumers read reviews before contacting a business and 72% of consumers will take action only after reading a positive review. If you’re trying to gain exposure for your property, start by using the positive reviews of other residents and clients.

Late last year, Darren Shaw of Whitespark released the findings from his annual Google Local Rankings Survey. The survey found that reviews accounted for 15.44% of how Google ranks a local business.

Missing an abundance of reviews? Just ask! If clients have expressed their appreciation for your services, don’t be afraid to ask them for a positive review on Google. These reviews are an easy (and free!) way to help boost your real estate website ranking.

4. Video

We’ve been talking about the benefits of video for a while now. Having video on your landing page will robustly improve your SEO. Video increases conversion rates, improves bounce rates, and boosts overall time on sites.

Search engines use bounce rates to rank pages — a low bounce rate and high user retention rate are indicators of strong content and high relevance to your perspective buyers. Consequently, Google is strongly emphasizing these metrics in its ranking algorithm. Video keeps users on your site better than just about anything else and is therefore one of the most effective ways to boost SEO.

Need more tips to boost your real estate website ranking. We can help! In fact, we’d be happy to do it all for you.

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