Video is cost effective and allows marketers to increase brand awareness and generate leads. Here are tips to boost your real estate marketing efforts with video.
- Video marketing is an ideal way to connect with your target audience, improve your social media engagement, and generate leads.
- Marketing on Facebook and Instagram is all about finding the right balance between appealing to the personal while staying true to your brand.
- In the end, it’s all about generating leads—and finding ways to boost your efforts when you can.
Real estate marketers know and understand the power of video marketing as a part of their digital strategy. With 85% of all internet users watching video content monthly, it’s time to start understanding how video can boost your marketing efforts.
In our highly visual world, video marketing is an ideal way to connect with your target audience, improve your social media engagement, and generate leads. And best of all, video doesn’t require a large financial investment.
Here are three ways video marketing can to take your marketing efforts to the next level:
1. Establish your credibility and build your brand
We live in a highly visual world, particularly when it comes to digital marketing. Real estate marketing with video is an immediate and effective way to reach your target audience and show them what makes your brand and properties unique. Remember, you want clients to associate your brand and properties with something informative, necessary, and, yes, even fun.
If you leverage video marketing properly, you can strengthen your brand message, promote your name, and increase brand awareness. Sticking to content that abides by, or expands upon, your value proposition helps make this easy to achieve.
2. Up your social media game
Marketing on Facebook and Instagram is all about finding the right balance between appealing to the personal while staying true to your brand.
Use video on your social channels to engage with your target audiences. Think of these videos as introductions to your properties and your brand, while giving followers the opportunity to engage with you.
And social platforms are making it easier than ever for marketers to share video on their channels. From posting video on your Facebook page or Vimeo channel to creating videos for Stories, marketers have the ability to use social media to highlight their properties, as well as content with audiences.
3. Show you know the area using real estate video marketing
Whether your properties are rural, urban, or suburban, displaying knowledge of your location and community is crucial to cultivating credibility. Logan Link, a real estate marketer and agent, has capitalized on the power of video to help sell properties:
“To today’s buyers, falling in love with a property is less about square footage and fixtures—HGTV has taught us all that we can do things like update a kitchen. Now, it’s all about how the home and neighborhood will make them feel; what daily life could be like in this new place.”
Savvy marketers can use real estate video to demonstrate the culture and feel of the local neighborhoods, like popular restaurants and cafes. Don’t be afraid to take short videos (as simple as using your phone) to let followers know about upcoming events or festivals in the area. All of these videos will help viewers connect with the property’s location.
As with any marketing endeavor, a crucial first step is a strategy. Video marketing is no different. A clear, documented video strategy for real estate, with measurable goals is crucial for success. In the end, it’s all about generating leads—and finding ways to boost your efforts when you can.
What tactics have you used to help boost your video marketing efforts?
- Infographic: Best Video Distribution Channels for Real Estate Marketing
- 6 Simple Tools for Creating Animated Real Estate Marketing Videos
- Developing Your Real Estate Brand with Video Marketing