A blog can help you sell real estate by increasing search engine visibility, building relationships and trust, and nurturing leads.

You might think that it seems silly to keep up a blog for your property or real estate company. Blogging can be a significant time investment, and you may wonder who would even want to read your blog after all. But blogs do so much more for real estate than provide news and updates to a small community of interested parties.

A small investment of time and resources can mean big gains for your business. Every time you publish a blog post, you increase the chances that a user searching the internet for real estate will find your website. Here’s why.

4 ways a blog can help you sell real estate

1) Increasing search engine visibility

Search engine algorithms are getting more and more sophisticated. As they do, your site’s content becomes increasingly important.

Your content helps inform search engines about your site, improving your rank in relevant search queries (people who are searching for properties or companies like yours). As you choose content for your blog posts, be mindful of the search topics for which you want to rank highly. Every time you publish a post, you create a new chance to reach someone looking for a property like yours.

2) Building relationships

As your blog starts to gain visibility, you might find that other bloggers will start interacting with you. This can be an amazing asset.

Real estate is an industry built on collaboration. Cultivating good and lasting relationships with partners and prospects helps you build credibility in the industry.

Take a little time each day to read relevant industry blogs — and if you find them particularly relevant or interesting, share them.

3) Nurturing leads

Blog content is ideal to share (and link to) in email or social media marketing campaigns. It can help undecided leads learn more about your property and sway them in a positive direction.

Create segmented lists of email addresses based on the needs and interests of the different groups you’re trying to reach, and send targeted content from your blog their way. Sharing your blog posts on your social media accounts helps give validity and authority to your company, as you disseminate content you created yourself.

4) Becoming a trusted resource

We’ve said it before, and we’ll say it again: Content marketing is all about being a resource for your audience. At the end of the day, your expertise and ideas are at least as valuable as your properties. People want to hire trustworthy and knowledgeable real estate experts. If you can answer the needs and questions of your potential buyers and renters, you cultivate lasting and fruitful relationships with them.

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