Elizabeth Hines, Author at Real estate marketing

Archive for Elizabeth Hines


Top Real Estate Marketing Posts 2018

Top Real Estate Marketing Posts 2018

Here are Fronetics Real Estate’s most-viewed real estate marketing posts from the last year. 

2018 was a big year for Fronetics Real Estate. We celebrated our first birthday in September, marking one year since the launch. Despite our youth, FRE is born out of longstanding expertise in real estate marketing. Our team has been working with residential and commercial real estate clients for many years under our parent brand, Fronetics. 

We aim to bring that same expertise to the readers of our blog at FRE. Below are our top viewed real estate marketing posts from this year. 

1. 5 Luxury Real Estate Brands that Use Content Marketing to Sell Property 

Content marketing and luxury real estate are a match made in heaven. This extremely powerful tool can attract visitors, convert them into leads, and convert leads to deals. That’s largely because real estate buyers — especially luxury real estate buyers — are more connected than ever before. Smart real estate brands understand this reality and are using it to their advantage through content marketing. Read more. 

2. 4 Real Estate Marketing Trends 2018 

Digital marketing platform Placester recently published the results of its 2018 Real Estate Marketing Survey. We pulled out the top 4 takeaways from the survey here. Interestingly, these real estate marketing trends align with those we are seeing with our clients as well. In general, real estate marketers are focused on leads: acquiring valid potential buyers and then turning them into sales. It makes sense, then, that many are turning to content marketing as a strategy, as it can be a highly effective lead-generation engine. Read more. 

3. 7 Ways Content Marketing Helps Sell Luxury Real Estate 

It’s no secret that, when it comes to driving luxury real estate sales, content marketing, like real estate marketing posts, works. According to Placester’s 2018 Real Estate Marketing Strategy Survey Report, 42.1% of real estate professionals surveyed plan to experiment with developing new types of content they haven’t tried. And a whopping 94.1% plan to focus on creating new and unique content for their websites. Here are 7 ways that content marketing can help you sell luxury real estate. Read more.

4. 10 Quick Ways to Grow Brand Awareness 

If you’re building a new property, or just rebranding an old one with a bad reputation, you want to get the word out quickly about what your project is all about. It’s called brand awareness. To grow brand awareness requires a proactive approach. Some companies turn to traditional methods, such as billboards. But it’s important to think about your digital strategy, as well, since the vast majority of real estate research occurs online. Read more. 

5. 4 Ways a Blog Can Help You Sell Real Estate 

You might think that it seems silly to keep up a blog for your property or real estate company. Writing real estate marketing posts can be a significant time investment, and you may wonder who would even want to read your blog after all. But blogs do so much more for real estate than provide news and updates to a small community of interested parties. Read more. 

6. Using Online Virtual Tours to Sell and Lease Property 

As a real estate marketer, one of the most powerful tools at your disposal is the imagination of your potential buyers and renters. You’re most likely to sell them on your property when they can envision themselves in the space. The National Association of Realtors published a list of ways to dress up your virtual tours. We’re summarizing the key takeaways here. Read more.

7. Drive More Traffic and Generate More Leads with Your Real Estate Blog with our Editorial Calendar Template 

Having a documented strategy is critical for content marketing success. An important extension of that idea is making sure your blog content is well-organized and aligns closely with your content strategy. We have created a blog editorial calendar template to help you organize and improve your real estate content marketing efforts. Read more. 

8. Fronetics Real Estate Blog Named Top 60 Real Estate Marketing Blog 

We are pleased to announce that Fronetics Real Estate’s blog was included on a list of the best real estate marketing blogs. Feedspot’s Top 60 Real Estate Marketing Blogs & Websites for Real Estate Marketers features a number of valuable media resources for the industry. Fronetics Real Estate is honored to be included — particularly since we’ve only been live for six months. Read more. 

9. 5 TED Talks for Real Estate Marketers 

The popularity of TED Talks seems to have increased recently. A decade ago, the lecture series focused on technology, education, and design wasn’t a household name. Today, the number of views total well over 1 billion. TED Talks can be inspiring and full of useful information from thought leaders in all aspects of the field. Here are 5 that we think real estate marketers should watch right now. Read more. 

10. 10 Must-Follow Blogs for Real Estate Marketers 

One of the most exciting aspects of real estate marketing is that there’s always something new to learn. As technologies constantly evolve, there is an ever-growing field of ideas being generated and discussed—and every real estate marketer should be a part of it! We’ve compiled this list, letting you in on 10 of our favorite blogs that we think you should be following, too. Read more. 

Make sure you follow our blog in 2019 to for insights and tips on how content marketing can help you grow your real estate business by generating and capturing more leads.  

real estate marketing

Archive for Elizabeth Hines


How to Nurture Real Estate Leads with Content Marketing

How to Nurture Real Estate Leads with Content Marketing

Done right, content marketing is the most effective way out there to generate real estate leads—and to nurture them to fruition. Here’s how to make the most of this strategic resource. 

If you generate a huge amount of leads, that means you’ll get an influx of new clients, right? Not so fast. Having an effective lead generation campaign is great, but it’s only half the battle. To produce actual business, you need a strategy in place to nurture real estate leads once you’ve attracted them.

An effective lead generation campaign means having a documented strategy, an effective website with strong SEO, good calls-to-action, and a robust social media presence. All of these things can be best accomplished with content marketing — and it’s your best friend when it comes to nurturing and converting those leads you’ve generated. 

Nurture real estate leads with content marketing: a crash course 

Before we get too far, let’s slow down and define what it means to nurture real estate leads with content marketing in the first place. In fact, real estate marketers are often so focused on generating leads, that this crucial part of the process gets overlooked.  

At its most basic level, when we talk about nurturing a lead, we’re talking about continuing a conversation. When you generated the lead, you attracted the attention of a prospect, and planted the seeds of an ongoing relationship. But in order to germinate, these seeds need to be cared for — and that’s what lead nurturing is all about. You continue to stay in a conversation with your prospect from the first contact until they are ready to become a client. 

Putting your content to work 

“Lead nurturing campaigns focus on creating mutually-beneficial working relationships so that when it comes time to buy, that lead turns to you, or your business, instead of a competitor,” writes real estate marketing expert Vinny La Barbera. When it comes to staying at the forefront of a prospect’s mind, and successfully nurturing a real estate lead to conversion, there’s no better tool at your disposal than content marketing.  

Social media is a perfect place to use content to nurture real estate leads. Connecting with your prospects, answering their questions, and sharing relevant, helpful content (particularly video!) is key to staying on your prospects’ radar. 

Another effective way to use content marketing to nurture leads is with a blog. While some of your posts should be geared to generating leads, others should be written with a focus on cultivating existing relationships, and helping prospects decide to take the next steps. For real estate marketers, this means you can write about topics like the location of your properties, available features and amenities, and information about neighborhoods and communities.  

Of course, email content is crucial to an effective lead nurturing strategy. The first step is to segment your email list, so that you’re creating targeted messaging for those at different stages of the buyer’s journey. Your emails should always include a call-to-action, to give prospects the opportunity to engage further with your brand and properties. 

The bottom line 

With any of your content marketing efforts, including nurturing real estate leads, the most important thing to keep in mind is that you are offering value to your prospects. By sharing your knowledge and expertise through your content, you’re answering the needs of your prospects and building their trust in your brand and properties.

Related posts:

real estate marketing

Archive for Elizabeth Hines


Infographic: Real Estate Social Media Marketing Strategies

Infographic: Real Estate Social Media Marketing Strategies

Social media for real estate marketing is one of the most powerful tools out there. Our infographic will help you figure out the best social media marketing strategies—and the mistakes to avoid. 

We’ve said it before, and we’ll say it again: real estate marketing and social media are a match made in heaven — when used correctly. With the right strategies, using social media for real estate marketing is a great way to start a conversation, exchange advice, and create a lasting relationship with prospects.  

We can’t stress enough that to be effective, social media needs to be done right. Bubba Mills, chief executive officer of Corcoran Consulting & Coaching advises, “done right, social media can increase your trips to the bank. Done poorly, it can drive you to the poor house.” Take a look at our infographic with social media do’s and don’ts for real estate marketers.  

What you should be doing: social media marketing strategies

Promote the community, not just your properties

Renters, buyers, and investors are looking for more than just a property — they want to know something about the place they’re considering living or investing in. Too many real estate blogs just skim the surface of what communities have to offer. Making use of social media platforms to give potential buyers a nuanced understanding of your community is a great way to engage with prospects and promote your properties. 

Be authentic

Social media for real estate marketing is all about the personal. Users on these platforms are looking to connect with the real people behind the brands they follow. Part of building your brand is about discovering and cultivating your “corporate personality,” particularly when it comes to social media. Find your brand’s voice, and let it shine through. 

Educate your prospects

You may not expect it, but social media users actually like educational content. According to the 2018 Sprout Social Index, 59% of customers express greater trust for “posts that teach” on social media. Educating your audience is also at the core of content marketing — at the end of the day, your knowledge and expertise is your most valuable commodity — even more so than your properties. Use your social media for real estate marketing to share content that’s valuable to potential buyers and renters, whether it’s buying guides, case studies, or local statistics. 

Engage with your followers

It may seem painful obvious, but too many real estate marketers forget that social media is just that: social. When followers engage with your posts, always reply! Encourage comments and shares, and join the conversation. Not only is it a great way to cultivate a loyal following, but you can also gain valuable insights into your audience’s preferences. 

Diversify across platforms

While Facebook still reigns supreme in the social media universe, if you aren’t connecting with users on other platforms, you’re missing out on huge opportunities. While each platform requires its own content and posting strategy, you’re essentially presenting your brand identity from the various angles allowed by different platforms. Not only that, using multiple social media platforms helps improve your search engine rankings.   

Steer clear of these practices 

Overzealous advertising

Nobody likes pushy sales language, especially on social media. Steer clear of posts that do nothing but overtly promote your properties. Instead, focus on educating your audience, and answering their questions. 

Forgetting the visual

Social media is all about the visual, especially video. Be sure to include relevant images with posts and use video whenever possible.  

Assuming that just because you’re online, offline rules don’t apply

It may seem obvious, but it’s all too often forgotten. This is a good rule, and an easy metric by which to judge any content before posting: Your interactions online should measure up to professional interactions you would have in person. 

Reposting without checking

Re-posting content that’s of interest to your audience is a great way to promote discussion and engagement. But don’t get sloppy. Remember that even if content didn’t start with you, if it’s posted on your company’s social media accounts, it represents your brand and properties. Make sure content is well-researched and from reliable sources. Want to re-post something controversial? Just be sure to include a disclaimer or explanation in your post. 

Forgetting about emotional intelligence

Never forget that behind every social media account is a human being. The bottom line: bring emotional intelligence to your social media management. Take the time to address any issues with compassion and understanding.

Real Estate Social Media Marketing Strategies

The takeaway 

With the right strategies, social media is an extremely effective tool for real estate marketers to promote their brand and properties. But it does require a significant investment of time, resources, and creativity. Start connecting with your audience, and watch your brand grow.

Related posts:

real estate marketing

Archive for Elizabeth Hines


3 Ways to Boost Your Real Estate Marketing with Video

3 Ways to Boost Your Real Estate Marketing with Video

Video marketing is no longer the wave of the future—it’s now. And it’s one of the best and most cost-effective ways to grow your social media audience and generate leads. 

If you’re a real estate marketer, you’re probably aware that one of the biggest industry trends in 2018 is the growing prevalence of video. Recent research from Social Media Examiner indicates that not only do nearly two-thirds (63%) of marketers use video content in their social media marketing, but 77% plan to increase video content within the next year.  

These days, most real estate searches start online—in fact, according to RESAAS, 67% of the real estate buyer’s journey is now done online. Since video is the most popular and most widely shared form of online content right now, it’s key to creating a positive first impression, and converting leads.  

Here are three ways that you can use video to give your real estate marketing efforts a boost. 

Show you know the area using real estate marketing with video 

Whether your properties are rural, urban, or suburban, displaying deep knowledge of your location and community is crucial to cultivating credibility. You can use real estate marketing with video to demonstrate your local credentials. Jason Hsiao, Chief Video Officer and Co-Founder of Animoto, suggests that “there’s no need to hire a team of videographers or invest in expensive equipment—a simple neighborhood overview or market update can demonstrate your expertise.” 

For example, Brothers Commercial Brokerage of New Jersey used Animoto to create a Facebook video detailing the history of a local building, tapping into a sense of nostalgia and pride of place. It received 14,000 views, as well as 129 shares, and helped engage a new segment of potential buyers and renters. 

Up your social media game 

Professionalism on Facebook and Instagram is all about presentation and finding the right balance of appealing to the personal, while maintaining a streamlined image for your brand. Effective use of video can go a long way to improving your social media presence. Creating videos, like the one Brothers Commercial Brokerage used, is cost-effective and prime fodder for sharing online. 

Instagram Stories lets you post videos in small, 15-second increments, and can be an ideal platform for quick video tours of units or properties. Because of  Facebook’s recent newsfeed changes, your best bet is to upload videos directly to Facebook’s platform, rather than sharing YouTube or other links.  

Establish your credibility and build your brand 

We live in a highly visual world, particularly when it comes to social media. Real estate marketing with video is an immediate and effective way to reach your audience and show them what makes your brand and properties special. “On social media, where competition is loud, video helps your brand cut through the noise and stay ahead of the curve,” says Hsiao.  

Video is an ideal way to connect with your market, establish your credentials, improve your social media engagement, drive traffic to your website, and generate leads. And best of all, videos don’t require a large financial investment, just some planning and creativity. Fuel your real estate marketing with video, starting today. 

Related posts: 

real estate marketing

Archive for Elizabeth Hines


Video: How Content Marketing for Real Estate Can Help Sell Properties

Video: How Content Marketing for Real Estate Can Help Sell Properties

Content marketing is the newest way to brand real estate. This video from FRE’s Director of Strategy teaches you the best ways to begin a content marketing strategy for real estate that will help reach prospective buyers and tenants to ultimately close deals. 

Increasingly, marketers are realizing the benefits of content marketing for real estate over traditional types of marketing. From cost savings to increased lead generation, content marketing can do wonders for your real estate business.  

Real estate professionals are starting to catch on. According to Placester’s 2018 Real Estate Marketing Strategy Survey Report, 42.1% of real estate professionals surveyed plan to experiment with developing new types of content. And a whopping 94.1% plan to focus on creating new and unique content for their websites. 

What is content marketing? 

Content marketing is a new way to brand real estate through digital content and social media. A form of inbound marketing, content marketing focuses on audiences finding you, allowing you to establish your brand as an industry leader, and let interested audiences come to you and your properties. This way, you draw in leads through interesting and engaging content. 

Blog posts, social media, infographics, white papers, and videos are all types of content that you can use to market your brand. Blog posts that talk up the neighborhood in which your property is located, infographics that explain the purchasing process, or a white paper on how to search for an apartment are just a few examples of effective real estate content marketing. 

How does content marketing for real estate help you boost sales? 

Particularly when it comes to luxury real estate, content marketing can help you in all kinds of ways. Most notably, it can: 

  • help you connect with qualified buyers; 
  • broaden your brand awareness;  
  • drive traffic to your property website; 
  • communicate real-time updates to potential buyers; 
  • generate leads; 
  • nurture leads; and 
  • sell your properties. 

Where do I start? 

If you’re looking to get started with digital and content marketing, FRE’s Director of Strategy Jennifer Yim recommends starting with social media and a blog.  

“These tools can help you reach prospective buyers and tenants, nurture leads, and close deals,” says Yim. 

Content marketing is a new approach to an old strategy—one that’s putting real estate marketers in charge of the way potential buyers interact with their properties.

Video: how content marketing can help you sell real estate

Related posts:

real estate marketing