Outsourcing doesn’t have to be a zero-sum game. Consider parsing off these marketing tasks based on internal resources and expertise.
Everyone needs a little help sometimes. That’s particularly true when it comes to real estate marketing. Real estate companies often find themselves stagnating in their marketing efforts as a result of having insufficient time, resources, and creative input to devote to marketing programs.
Outsourcing marketing allows you to focus on insourcing your core competencies, while delegating specialized tasks to external experts. And it’s important to note that you don’t have to outsource ALL of your marketing. Choosing several areas beyond your staff’s expertise or that are particularly time-consuming can help you improve your marketing efforts and take stress off an overworked internal marketing team.
So, here are 6 areas where you might consider outsourcing.
6 real estate marketing tasks to outsource
1) Website development and design
Sure, you could build a perfectly functional website from a template, or have your colleague’s techy niece put something together while interning with your company over summer break from college. But this is one area we feel strongly is best left to the pros.
A sleek, modern website that’s easy to navigate makes a big statement about your property. Potential buyers and tenants will visit property websites while researching and making purchasing decisions. The experiences they have while browsing contribute to their overall perception of the places. Imagine how poor site organization, outdated functionality, or technical problems reflects on your brand.
In addition to creating a well-functioning site, the right developer/designer brings niche specializations to the table as well, such as usability engineering, search engine optimization, and more. Capitalizing on a professional’s knowledge in these areas can make a big difference in web traffic, visitor engagement, and, ultimately, lead generation and increased revenue.
2) Social media management
Social media management sounds like it would be easy and fun. But if this task has ever fallen on your plate, you know the exact opposite is true. It can be one of the most time-consuming, frustrating tasks your business faces — and that’s before you realize you have to keep up with all the latest trends and platforms to be effective.
Outsourcing social media management to a knowledgeable partner can free up hours of your day and improve your social engagement and reach. These firms know what works and what doesn’t because they’re active every day on multiple platforms managing accounts for multiple clients.
And it’s not just posting every now and then. A good social media partner will craft and publish original content, but they’ll also curate great content from relevant sources. Outsourcing these tasks to the pros helps build a strong following and brand awareness for your company and properties.
3) Content creation
Blog posts, emails, case studies, white papers, ebooks, webinars, marketing collateral, newsletters — how much content is your staff responsible for creating on a weekly, even daily, basis? Is it the kind of informed, quality material you’re proud of?
Content creation is one of the easiest marketing tasks to outsource. It will immediately give your staff back hours into their days. And the right outsource partner will produce high-quality, SEO-optimized content that will drive traffic, generate buzz, and persuade buyers.
4) Videography, photography, and imagery
Video is the hottest content format right now. And it’s a huge opportunity for real estate marketers to show off properties to potential buyers across the globe. But shooting a professional-looking video or taking top-quality photographs of spaces is difficult, time-consuming, and expensive.
There are many firms and individuals that specialize in videography, and you’d be surprised how affordable and quick they can be. Or, some content creation partners also do video or can find a third-party videographer and manage the process for you.
A good content creation partner might also expand offerings to include photography, drone photography, and any other visual creative assets that might showcase your properties to prospective buyers or tenants.
5) Graphic design
This is one area where you really can’t fake it. Professional designers are worth their weight in gold, particularly when you need a professional document or graphic in a crunch. They can turn your documents into beautiful, easy-to-read brochures, or make dry, technical data into eye-catching infographics. You may be savvy with Word templates, but they’ve got nothing on the pro designers.
6) Strategy and execution
Did you know you can leave marketing strategy to the experts? The right partner will work closely with you to develop a strategy that closely aligns with your business and marketing goals. They can even execute the strategy for you, as well, and then provide you with regular updates on how it’s working. This kind of results-driven approach will ensure you’re stretching your marketing dollars to the fullest extent and getting the kind of results that will grow your bottom line.