Real estate brands are all too familiar with the challenges of generating leads. Here’s how chatbots can help by improving user experience and engagement.
Highlights:
- Within one day of adding a chatbot to our website, we had a meeting set up with a prospect. That was in the first 24 hours.
- Using a chatbot for your properties means that your real estate brand is working even when you aren’t.
- Conversational chatbots help build trust in your real estate brand while creating a positive customer experience.
We have talked a lot about the popularity of chatbots and how to implement them into your digital marketing strategy. But beyond the initial set up, have you really squeezed the juice out of this automated tool to help increase leads?
We decided to dive into the chatbot pool and our firm’s results speak for themselves. Within one day of adding a chatbot to our website, we had a meeting set up with a prospect. That was in the first 24 hours. This prospect turned out to be our next client and the initial connection was all made through the chatbot.
Lead generation with conversation
Buying or leasing a property is a huge decision, one which usually involves a range of emotions. One of the best ways to connect with potential buyers is through a thoughtful and informative customer experience.
Chatbots can help bridge the gap between your brand and potential buyers. Conversational chatbots help build trust in your real estate brand while creating a positive customer experience. They typically handle conversations with clients that are at the top of the funnel — generally people you don’t know and who might be unsure of whether they are actually going to buy/sell the property.
An article in The Startup on chatbots for real estate concludes they bring many benefits:
“The bot can be programmed on tasks like collecting basic information in the form of asking relevant questions and generating relevant answers resulting in an e-mail capture. Additionally, the chatbot can even transfer the conversation to a human agent, if need be.”
Other lead generating opportunities with chatbots
Real time answers 24/7
Questions about your new property or specific amenities? These are questions that chatbots can immediately answer. Don’t leave prospects waiting for you to return their email or form submission. Bots can answer questions about your property instantly.
The other benefit of using chatbots? They don’t need sleep! Real estate questions don’t always arrive at convenient times. Using a chatbot for your properties means that your real estate brand is working even when you aren’t. Prospects can get their questions answered 24 hours a day, seven days a week.
Virtual tours
Nurture prospects with catchy images of your property and amenities. With the click of a button, your chatbot can offer prospects a virtual tour of your property without ever leaving the page. The impact: prospects leave the chat armed with informative and helpful information about your real estate brand.
Tracking
Most chatbots automatically log interactions with leads that engage with your bot. Once you’re ready to engage with prospects, you can easily access past interactions to know where the prospect is in the sales funnel, as well as key preferences they may have expressed in earlier conversations.
Follow up
Real estate brands are constantly juggling marketing tasks. Use chatbots to help alleviate your workload with follow–up automation. Users can identify how they want to be contacted or specific questions they need answered, taking the guess work out of the follow up process.
Real estate brands need to experiment with chatbots for the ease and convenience of automation, along with the positive audience experience. But to get the most out of your chatbot make sure you’re tracking your success and tweaking interactions along the way.
Need help setting up your chatbot? We’re here to help.
Related posts:
- Using Messaging Platforms for Real Estate to Deliver Content
- Good Real Estate Marketing Gets Personal
- Social Media Trends for 2018 Real Estate Marketers Need to Know
