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Developing Your Real Estate Brand with Video Marketing
Here’s why video marketing is essential to developing your real estate brand and how to make video marketing work for you.
Highlights:
- A majority of marketing professionals already use video — 87% consider it one of their marketing tools
- Video marketing is an excellent way to bring a powerful, sales-driven message to life.
- A host of positive factors justify an extended effort into the creation of valuable video content.
It’s no secret that video marketing has an integral role to play in any well-rounded marketer’s toolkit. No matter what you’re selling — using videos as an avenue to create content, promote products and services, and connect with your audience is well-known to boost sales and increase brand awareness.
Perhaps the easiest way to illustrate the potential of video marketing lies in hard statistics. We’ve rounded up a few of the most notable ones here to drive home just how hungry consumers are for video content:
- 85% of web users in the U.S. watch video content online on a monthly basis
- As many as 54% of consumers indicate they want to see video content from brands they support
- A majority of marketing professionals already use video — 87% consider it one of their marketing tools
It’s evident that audiences love video — and savvy marketers have already caught on. Below, we’ve outlined how an effective video marketing strategy can help contribute to the development of your real estate brand. Whether you’re crunching numbers or considering your brand’s reach in a less tangible way, it’s virtually impossible to speak about marketing success without including video.
How Video Marketing Contributes to the Development of Your Real Estate Brand
Bringing your value proposition to life
Your value proposition helps paint a picture of how your services solve customers’ problems. This establishes relevancy. It’s also responsible for providing your audience with a quantified value, or an explanation of specific benefits that your brand delivers. Finally, it explains why clients should work with you instead of turning to your competition.
Video marketing is an excellent way to bring this powerful, sales-driven message to life. We can communicate much more quickly and effectively via video (which allows us to leverage visuals and audio) than through writing. Through video, you can show future clients exactly what they have to gain from working with you.
Increased brand awareness
Brand awareness is integral to business success. You want potential clients and customers to heavily associate your brand and properties with something positive, useful, or necessary — this not only positions you as an ideal choice when it comes time to get to work, but it ensures that your audience will be able to recall your existence later, too.
If you leverage video marketing properly, you can strengthen your brand message, promote your name, and increase brand awareness. Sticking to content that abides by, or expands upon, your value proposition helps make this easy to achieve.
Lower costs per lead
Marketing can get expensive fast. As price-per-lead creeps up, the monetary payoff of the effort you put in behind the computer screen or camera starts to nosedive. Video marketing makes for an ideal lead acquisition strategy because it has an exceptionally low cost-per-lead.
Other marketing methods like SEO, retargeting, and email marketing often run cheaper, but are not always as effective or take longer to pay off. Today’s consumers want their options laid out in front of them — not clogging up email inboxes or hiding five pages deep in search engine results pages.
No matter your reason for exploring your video marketing options, a host of positive factors justify an extended effort into the creation of valuable video content. Your clients and customers will love getting a more intimate view of your brand, while your sales and marketing teams will funnel their efforts into marketing that’s both engaging and profitable.
Related posts:
- 5 Effective Ways to Use Instagram for Your Luxury Real Estate Brand
- Infographic: Best Video Distribution Channels for Real Estate Marketing
- Paid Social Advertising: Why Your Property Should Invest in Lead Ads
Your search results for "Social media"
5 (More) TED Talks for Real Estate Marketers
Need some new digital marketing ideas? Check out our new favorite TED Talks for real estate marketers.
One of our most popular posts focused on the success of TED Talks for real estate marketers. As many of you know, the lecture series has published more than 100,000 talks on YouTube with over 2 billion views.
From technology and analytics to home design and child-care tips, TED Talks cover an array of topics, hence the astonishing number of views. For our real estate marketers, we’ve pulled together 5 new TED Talks since our last post to keep you inspired and create innovative ways to market your brand’s properties.
5 TED Talks for real estate marketers
1. Barbara Corcoran:Rethinking Failure
Founder of The Corcoran Group & Shark on ABC’s “Shark Tank,” Corcoran is responsible for building the largest and best-known brand in the brokerage business. In her talk, Rethinking Failure, she discusses her personal, firsthand experience of embracing failure and re-imagining what it has meant for her own path to success. This is a must–watch for any real estate marketers who are just starting out or savvy marketers looking to refresh their strategies.
2. Dan Pink: The Puzzle of Motivation
Career analyst Dan Pink examines the Puzzle of Motivation, starting with a fact that social scientists know but most managers don’t: Traditional rewards aren’t always as effective as we think. His illuminating stories will leave viewers ready to abandon old ways of motivating your marketing team and jump into innovative methods to reach your potential.
3. Ernesto Sirolli: Want to help someone? Shut up and listen!
When most well-intentioned people hear of a problem that they think they can fix, they go to work. This, Ernesto Sirolli suggests, is naïve. In this funny and impassioned talk, he proposes that the first step is to listen to the people who you’re trying to help. This lively TED Talk tells real estate marketers how to actively listen to help build their brand and, ultimately, sell properties.
4. Angela Duckworth: How Grit Can Transform Your Attitude and Real Estate Career
Looking for inspiration backed by science? Angela Duckworth’s talk on grit takes an in–depth look at what motivates people to succeed, against all odds. What Barbara Corcoran discovered through trial and error, Duckworth explains through a scientific lens.
5. Ben Miller: The Real Estate Deal that Could Change the Future of Everything
Ben Miller, co-founder of the real estate investing platform Fundrise, covers technology’s place in the world of real estate in this TED Talk. His insight into how technology will shape the future of real estate marketing will leave you contemplating the role of AI, 3D technology, and other innovative marketing solutions in your digital marketing strategy.
What TED Talks for real estate do you recommend?
Related posts:
- 5 TED Talks for Real Estate Marketers
- 4 Real Estate Marketing Trends 2018
- Top 5 Real Estate Marketing Influencers
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