As a real estate marketer, you want to be at a competitive advantage. To sell properties faster, here are six digital marketing strategies to get your properties in front of your competitors.
When it comes to real estate marketing, the same concepts apply. Everybody wants to know what the competition is doing differently. To drive sales, you have to look at your performance and make changes where necessary.
The trick is to look at key performance indicators (KPIs) such as website traffic, conversion rate, market share growth, purchaser rate, and social media engagement as benchmarks to measure your progress. But there is more to real estate digital marketing than just looking at your website traffic.
Here are six of the top digital approaches that work for real estate.
1. Optimize your website
As of July 2019, there are 4.33 billion active internet users, most of whom come from the United States. This means almost everyone, including those searching for luxury developments, is using the internet to do research and find properties to purchase. Therefore, the importance of having a professional website cannot be emphasized enough. In fact, many luxury real estate firms are using digital media to show their properties online.
Recent data from the National Association of Realtors backs this up:
- 90% of real estate firms have websites to show their property listings.
- Over 50% of home buyers looked online for properties in 2018
With the traditional real estate market increasing its online presence, optimizing your website is crucial to get ahead of the competition and reach more potential buyers. The result? More sales.
2. Be easy to reach
With a professional and well-optimized website, users will want to reach you. Make sure you include all your contacts on social media pages, website, and emails. Your contact information should remain consistent whether it’s on a business card or social media accounts — you’d be surprised how often this is not the case!
3. Have a video marketing campaign
Of all the digital formats, videos have the highest engagement rate, making video marketing one of the most effective digital marketing strategies to showcase your services, increase brand awareness, and lower cost per lead.
Videos on Twitter get an average of more than six retweets, while Facebook users view 100 million hours of video content daily. Video content can drive organic search traffic by 157%.
4. Start blogging
Do you want more prospective visitors to your website? Then start a blog or breathe new life into that dormant one on your site. A business blog is an essential and inexpensive marketing tool for driving traffic to your web pages and improving search engine ranking.
However, did you know only 44% of people update their blogs, yet there are over 329 million monthly readers? So, while other companies are relying on traditional marketing strategies, you can capitalize on this competitive advantage and use a blog to provide value to customers and build trust.
5. Use social media as part of your digital marketing strategy
You need to be where your prospects are. That means you need to build a strong presence on social media platforms like LinkedIn, Twitter, Facebook, Instagram, WhatsApp, and many others. The easiest way to promote your brand is to through your social media account. According to Forbes, having a LinkedIn company page increases brand awareness and helps to promote your services to potential clients. With over 500 million users, LinkedIn is also the most effective social media platform for securing professional audience engagement. You can also use all the other social media accounts to communicate with your followers and boost your online presence directly.
6. Optimize for local SEO
Even after optimizing your website to reach a broad audience, you should also focus on local traffic. A targeted approach allows those looking for properties nearby — let’s say in Boston or surrounding areas — to get the luxury development listings that match their needs and goals. Use Google Analytics to find out if locals are visiting your site and add your company to local directories. Other ways to optimize for local SEO is to use a local number, encourage customers to leave reviews, and having geo-targeted content.
As of 2019, there are more options to market real estate business than ever. Whichever digital marketing strategy you prefer, you should be branching out and using the most effective ones for your business. Remember, your real estate digital marketing goals should be tailored to maximize your visibility online, bring in new businesses, and keep you ahead of the competition.
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