Thinking of using Twitter to market your real estate brand? The social media platform helps build brand awareness and boost engagement. Here are three tips to get you started with Twitter and real estate marketing.
- When real estate brands are looking to grow audiences, increase brand awareness, and boost engagement, social media is an ideal place to start.
- It’s key to have a strategy that outlines the methods by which you will target, reach and engage prospects. It also helps to keep tweets in line with brand messaging.
- using social media for real estate marketing is a great way to start a conversation, exchange advice, and create a lasting relationship with prospects.
When you think about social media, you think about people. Social media platforms have skyrocketed in popularity due to its ability to connect people, and this is why social media has become such a valuable asset to marketers.
When real estate brands are looking to grow audiences, increase brand awareness, and boost engagement, social media is an ideal place to start. But it’s not as easy as signing up and pushing out a few tweets. Here are three tips every real estate brand needs to know about using Twitter to market your next project.
Three tips to get real estate marketers started on Twitter
1. Start with a strategy
Marketers are often tempted to jump right in and start shooting out tweets. But as with any digital marketing effort, it’s best to start with a plan. A strategy outlines the methods by which you will target, reach and engage prospects. It also helps to keep tweets in line with brand messaging.
Make sure your Twitter and real estate marketing strategy includes a content calendar that’s full of valuable, informative content. Don’t be afraid to think outside of the box when it comes to marketing. The largest percentage of users on Twitter are millennials (not surprising), so make sure your content calendar includes topics that readers find interesting: hot spots in your property’s neighborhood, seasonal community events, and features from your property.
2. Use visuals (including video)
Twitter is all about the visual. In fact, tweets with pictures or videos receive 18% more likes and 150% more retweets. Since video is the most popular and most widely shared form of online content right now, it’s smart marketing to incorporate video into your tweets. Think about supporting your content through visually appealing videos, such as quick interviews, breaking news updates, or even how-to demonstrations, infographics and pictures. You’ll be making a lasting impression, attracting new followers and driving traffic to your website.
Don’t be shy! Once you’ve started tweeting and gain followers, get in there and start engaging. Ask questions, like, and re-tweet posts. Just remember to keep your engagement informative by focusing on insightful and interesting content.
We encourage our real estate clients to show what makes their brand unique when engaging with followers. This honest view into your company allows followers to feel comfortable with your brand and easier to engage with. Like I mentioned before, social media and real estate share the ability to connect people. Don’t be afraid to show the “human” side of your brand.
These three strategies will help get you started with Twitter and real estate marketing. With the right strategies, using social media for real estate marketing is a great way to start a conversation, exchange advice, and create a lasting relationship with prospects. Looking for more tips on creating or updating your social media strategy? Shoot us an email.
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