Content marketing grew one real estate marketing firm’s sales by 300% in less than a year.
Consumers are increasingly going online to conduct research before making a purchase. And that holds true for even the largest investments.
The National Association of Realtors reports that a whopping 94% of Millennials who recently purchased a home relied on websites in their search process. And that’s not just a generational phenomenon — the majority of Baby Boomers (84%) and 69 to 89 year olds (65%) did online research while seeking a new home as well.
Real estate marketers have an enormous opportunity to get their properties in front of more potential buyers through content marketing. With an inbound marketing strategy, customers who are looking for a property like yours will come to you through their own online research.
Take, for example, this case study about a prominent real estate marketing firm in one of the most competitive markets in the U.S. When traditional tactics weren’t bringing in the kind of business needed to sell 1,500 new-construction homes in a new planned community, the firm turned to a new content marketing program to increase web traffic and build brand awareness.
The results were almost immediate. The new digital and content marketing efforts drastically increased web traffic, conversions, and sales. In just 90 days, sales had increased by 37%, and in less than a year, a whopping 300%. At least one-fifth of buyers were sourced directly from the website.
Download this case study to learn more about how content marketing helped the real estate marketing firm drive traffic to their website and increase sales.
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Just downloaded the case study. Really shows the incredible value of content marketing for Real Estate marketing,
To me this data further proves the importance of 1.) Keyword research, 2.) Targeted & valuable content, and 3.) a solid social media strategy.
All three of these are advanced for the average real estate firm, but what has proven the toughest is a social media strategy that brings results. Thanks for posting, Elizabeth.
Thanks, Mike! Creating a successful social media strategy is the biggest challenge for many of our clients. The trouble is there is no one-size-fits-all answer. Every company has a unique target audience, which uses social media differently — in terms of which networks they use, when they use them, the type of content they seek, etc. The strategy has to be really in tune with those details to be successful. Which platforms do you find most effective for your business?
I am very familiar with the Lake Norman area. There are some very beautiful homes there!
Hi Elizabeth,
True, social media can be both overwhelming and many times hard to see ROI. However, knowing that its the place most your customers are ‘hanging out’ its something that simply cannot be avoided. We find Facebook to be the most effective as our target audience are homeowners in our area, and FB’s targeting allows to reach them in a way other platforms don’t. In addition, Facebook is the most used for older adults.
As for the Lake Norman area, yes there are many many beautiful homes here. It’s really a great place to work and live.