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July 6 is One of the Busiest Days of the Year for Real Estate Searches
Real estate searches peak after holidays, and July 6 is one of the biggest peaks of the year. Are you ready to make the most of it?
If you’re a real estate marketing professional who puts your feet up after the holidays — it’s time to reconsider your strategy. Unlike the post-holiday retail lull, real estate searches actually pick up as potential buyers use their downtime to go online to consider real estate investment.
Now is your chance to capture those leads.
Here’s how to take advantage of the post-Fourth of July uptick in real estate searches.
Publish blog posts on a normal schedule
We all know that blogging can help you sell real estate in all kinds of ways — from increasing search visibility to nurturing leads. But did you realize blog posts are the gifts that keep on giving? The majority of traffic will visit your posts months after they’re published. We’ve found that 80% of our page views occur on blog posts published at least six months prior. Bear that in mind when you’re creating your editorial calendar: to capture future searches, the six-month mark can be a great time to write about trends or happenings in the coming year.
Search engines reward consistency and predictability in your publishing schedule. So, keep your normal frequency throughout the year, and it will help your rankings during high-traffic times.
Be strategic about social media to capitalize on real estate searches
Social media management can be an extremely time-consuming task, so dialing back your posting on the days when you know that prospects won’t be spending time online can help you conserve resources for the high-traffic days. July 6 is definitely a day when you should maximize your social media output, both in terms of frequency and quality. This doesn’t mean posting constantly, but it does mean it’s a great time to unveil new content, post interesting statistics, and interact with your followers. Chances are, many of your competitors will be shut down for the holiday, and your posts will be front and center in your prospects’ newsfeeds.
Be strategic about digital advertising
The same goes for digital advertising. Knowing that July 6 is a big day for real estate searches, you should budget your pay-per-click and social advertising dollars to spend more on this day. It’s a good time to focus particularly on your Google AdWords spend, as that will capture prospects using search engines to find information about potential real estate investments — as opposed to sponsored social posts, which display your ads in the newsfeed of a prospect who may or may not be ready to buy.
Post-holiday real estate searches present a big opportunity. Seize it.
Related posts:
- 10 Social Media Statistics for Real Estate Marketers 2018
- How to Measure Brand Awareness: A Guide for Real Estate Marketers
- Top 10 Real Estate Marketing Posts 2017
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4 Real Estate Blogging Tools You Should be Using
If you’re a real estate marketer, you should be blogging. These four free tools can help you get your real estate blog started.
A real estate blog is one of the most effective ways to generate leads, improve brand recognition, and market your properties. At Fronetics Real Estate, we love blogging for tons of reasons. For one, you get plenty of bang for your buck: once you publish an effective post, it can continue generating leads even years into the future.
Are you ready to up your blogging game? Here are 4 of FRE’s favorite free online tools for real estate blogging that you can start using today.
Generate a topic for your real estate blog
Sometimes the ideas just flow, but often, coming up with fresh, engaging topics is like pulling teeth. The good news is, Hubspot’s Blog Ideas Generator is here to help.
Think Mad Libs: give HubSpot three nouns, and this powerful tool will give you topic ideas. It’s a great way to focus on topics where you want to cultivate your authority and to generate real estate blog post ideas for a topic cluster, in line with existing pillar content.
Is your headline engaging?
Judging a book by its cover may be a bad idea, but when it comes to blogging, the headline of your post is hugely important. So, regardless of how compelling your content is, if you don’t have an effective headline, it’s likely not reaching its audience potential.
ShareThrough has a tool that can help. The SharedCount Headline Analyzer lets you enter your idea for a title, and helps you refine and improve your headline. Run it until you get a good score (at least 75), using their tips as you go to edit and optimize the title of your real estate blog post.
Bump up your image game
We live in a world where, increasingly, the visual is key. A picture is worth a thousand words—but only if it’s a good one! Too often, bloggers forget this crucial aspect of online story-telling and settle for tired stock photos or the first result that comes up on Google Images.
One of the best online graphic editing and creation tools out there is Canva. We love this tool, which lets you save your brand colors and fonts, and create beautiful, original graphics for blog images, Facebook ads, postcards, eBooks, and more.
Boost your SEO
Generating organic traffic with your content is one of the main benefits of blogging. Your content helps inform search engines about your site, improving your rank in relevant search queries. But writing SEO-friendly content isn’t always a walk in the park.
Luckily, there are tools like Yoast SEO to help. This plugin helps you optimize your content, as it analyzes your writing, and gives you suggestions for optimizing it for Google’s algorithm.
We’ve said it before and we’ll probably say it again—when it comes to real estate marketing, a real estate blog is one of your most powerful assets. Give these tools a try—and let us know in the comments how they work for you.
Related posts:
- 5 Ways to Generate Real Estate Blog Ideas
- Infographic: Statistics that Prove Why Your Real Estate Marketing Needs to Include a Blog
- 4 Ways a Blog Can Help You Sell Real Estate
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4 Ways a Blog Can Help You Sell Real Estate
A blog can help you sell real estate by increasing search engine visibility, building relationships and trust, and nurturing leads.
You might think that it seems silly to keep up a blog for your property or real estate company. Blogging can be a significant time investment, and you may wonder who would even want to read your blog after all. But blogs do so much more for real estate than provide news and updates to a small community of interested parties.
A small investment of time and resources can mean big gains for your business. Every time you publish a blog post, you increase the chances that a user searching the internet for real estate will find your website. Here’s why.
4 ways a blog can help you sell real estate
1) Increasing search engine visibility
Search engine algorithms are getting more and more sophisticated. As they do, your site’s content becomes increasingly important.
Your content helps inform search engines about your site, improving your rank in relevant search queries (people who are searching for properties or companies like yours). As you choose content for your blog posts, be mindful of the search topics for which you want to rank highly. Every time you publish a post, you create a new chance to reach someone looking for a property like yours.
2) Building relationships
As your blog starts to gain visibility, you might find that other bloggers will start interacting with you. This can be an amazing asset.
Real estate is an industry built on collaboration. Cultivating good and lasting relationships with partners and prospects helps you build credibility in the industry.
Take a little time each day to read relevant industry blogs — and if you find them particularly relevant or interesting, share them.
3) Nurturing leads
Blog content is ideal to share (and link to) in email or social media marketing campaigns. It can help undecided leads learn more about your property and sway them in a positive direction.
Create segmented lists of email addresses based on the needs and interests of the different groups you’re trying to reach, and send targeted content from your blog their way. Sharing your blog posts on your social media accounts helps give validity and authority to your company, as you disseminate content you created yourself.
4) Becoming a trusted resource
We’ve said it before, and we’ll say it again: Content marketing is all about being a resource for your audience. At the end of the day, your expertise and ideas are at least as valuable as your properties. People want to hire trustworthy and knowledgeable real estate experts. If you can answer the needs and questions of your potential buyers and renters, you cultivate lasting and fruitful relationships with them.
Related posts:
- Drive More Traffic and Generate More Leads with Your Real Estate Blog with our Editorial Calendar Template
- Social Media Trends for 2018 Real Estate Marketers Need to Know
- How Will Facebook Marketplace Housing Affect Real Estate Marketers?
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Developers Can Be Good Neighbors, Too!
In the mind of every developer, time, ROI, and money are always on the forefront. But to really build trust, developers need to be good neighbors. Here’s how.
Related posts:
- Developers need to to connect with the community, including locals, businesses, and other entities.
- Ensure your crew adheres to all local construction time restrictions, avoids obstructing walkways, and leaves the site clean at the end of the day.
- Do you use environmentally friendly building materials? Don’t be shy about it – make it part of a promotional push.
From building regulations and material selections to space planning and customization, every developer knows that designing a multifamily project can be demanding. In almost every metro area in the United States, developers scramble to keep pace with the rising demand for multifamily housing.
However, one aspect is often overlooked: how developers can be good neighbors. The development of luxury properties goes beyond the search for rich returns on investment and careful execution of processes. It is just as important to connect with the community, including locals, businesses, and other entities.
Here’s a breakdown of our top 3 strategies on how developers can be good neighbors.
Reduce Disturbances
Construction projects have a significant impact on communities. Every aspect of it has some measurable effect, from waste disposal to excavation processes.
So, how do you stay in the good graces of the neighborhood? Simple gestures count.
- Prepare the neighbors by sending a note alerting them of an upcoming project, how long it will take and what to expect.
- Provide construction updates on the company website and social media channels.
- If you’re using green technology, promote it.
- Ensure your crew adheres to all local construction time restrictions, avoids obstructing walkways, and leaves the site clean at the end of the day. And, most importantly, share your excellence on social media.
Be Approachable
The surest way to build relationships and trust with the surrounding community is by being open and quick to respond. Again, leverage social media to generate support for your project and to strengthen relationships by seeking input from local government officials, religious groups, and other members of the community. Show the community you’re open to feedback. Let your social media team post pictures and updates online.
Employ Appreciated Design Elements
What are that would get the community excited? Do you use environmentally friendly building materials? Do you plan to install a new system for waste diversion or water collection? Are you matching the design with characteristics of the neighborhood? Are you pursuing a LEED certification? Whatever it may be, don’t be shy — make it part of a promotional push. If the interactions with the community result in design changes, let everyone know you’ve taken the feedback into account. Post renderings of what the finished luxury development will look like and spell out how it will increase the value of the space and community at-large.
Successful developers build relationships to foster trust and work closely with the community by launching projects that are in line with the interests of the locals. When designing a project, keep the community in mind.
Related posts:
- 10 Quick Ways to Grow Brand Awareness
- What Metrics Should You Track in Real Estate Marketing?
- Top 5 Real Estate Marketing Influencers
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