Your search results for "Video marketing"
Fronetics Real Estate Blog Named Top 60 Real Estate Marketing Blog
Feedspot named Fronetics Real Estate among the best in the category of real estate marketing blog or website.
We are pleased to announce that Fronetics Real Estate’s blog was included on a list of the best real estate marketing blogs.
Feedspot’s Top 60 Real Estate Marketing Blogs & Websites for Real Estate Marketers features a number of valuable media resources for the industry. Fronetics Real Estate is honored to be included — particularly since we’ve only been live for 6 months.
Feedspot reports it chose the top real estate marketing blogs from “thousands of top real estate blogs in our index” using search and social metrics. They are ranked on the following criteria:
- Google reputation and Google search ranking
- Influence and popularity on Facebook, Twitter and other social media sites
- Quality and consistency of posts
- Feedspot’s editorial team and expert review
At Fronetics Real Estate, we aim to be a go-to resource for developers, property management companies, and other real estate entities when it comes to all things marketing. Though our blog is relatively new, our team has been creating and driving digital marketing strategies for real estate for many years. We’re proud of our many successes for our clients.
Make sure you’re subscribed to our blog for the latest in digital marketing for the real estate industry. And thank you to Feedspot for the recognition.
Your search results for "Video marketing"
4 Types of Content You Need to Sell Real Estate (Besides Listings)
Newspaper ads won’t cut it any longer. You need to be publishing educational, branded, email, and entrepreneurial content to sell real estate.
There’s something reassuring about the tried and true. Traditional marketing methods have worked for generations — why not trust that they will continue to be all you need? But, in today’s digital world, you can’t afford to just create a listing, place an ad in a magazine, and hope all your units sell.
The good news is that content marketing opens up interesting, innovative, and exciting possibilities, not only for spreading awareness about your properties, but for shaping your company’s brand and corporate personality. We think that once you embrace content marketing, you won’t look back.
As you start experimenting with this type of marketing, here are 4 types of content you need to sell real estate.
4 types of content you need to sell real estate
1) Educational content
One of the fundamental principals of content marketing in the real estate industry is that your most valuable commodity is not your properties, but your expertise and thought leadership. We often hear our clients worry that publishing educational content is “giving away trade secrets.” While this is an understandable fear, it’s time to abandon it.
Creating content that educates your audience. For example, a piece about finding investment opportunities for your target client base establishes you as a trusted source of useful information. And it means your readers are far more likely to become your clients.
2) Branded content
Creating effective branded content is all about ensuring that your audience is “consistently seeing your name, style, and thoughts,” while avoiding “being too promotional and one of those spammy real estate-types,” writes Forbes contributor Steve Olenski.
James Becker, CEO and founder of Fusion Growth Partners, suggests that the “story” of a brand should be at the root of all content and marketing efforts: “The story can create an almost tangible expectation for the reader to the level of service and authentic connection they will receive as a client.”
3) Email content
Getting email content marketing right can be tricky. Of course, step one is gathering an email list. Olenski suggests that “when you think about your email marketing strategy, your first thought should be: ‘What content or experience can I create that will make someone give me their email?’”
Once you’ve established a list of emails, you can experiment with different copy, and refine your list, segmenting it into different buyer types. Email marketing is a great place to experiment with automation.
4) Entrepreneurial content
“Real estate is similar to entrepreneurship in that it requires sourcing projects and adding value through the process,” writes Olenski. For example, According to Joe Pierson, CEO of BigKeyRealestate, “[Brands] should try to tap into the huge income potential of people who work in tech by framing real estate as an entrepreneurial endeavor suitable for their backgrounds. This … could open up a wealth of new buyers to work with.”
The bottom line is that content marketing is about generating value for customers and telling the kind of story that cements your reputation as a trusted knowledge source.
How do you use content to sell real estate?
Related posts:
Your search results for "Video marketing"
How to Use Instagram for Real Estate Marketing
Instagram is a natural fit for real estate. Here’s what you need to know about using Instagram for real estate marketing.
Highlights:
- Instagram content needs to be consistent in tone and timing, visually appealing and engaging.
- Instagram Stories and Highlights are ideal ways for real estate marketers to give users a look into their brand.
- Hashtags promote engagement and raise brand awareness.
With its highly visual platform, robust Stories feature, and growing user base, Instagram is a natural fit for real estate marketing. The platform boasts over 500 million users and 4.2 billion likes per month. Used strategically, it’s an ideal place to showcase your properties and brand.
Real estate marketers should be aware that Instagram requires a different content and posting strategy from Facebook, Twitter, LinkedIn, or other social media platforms. For example, engagement on Instagram is ten times higher than it is for Facebook, and the demographic is substantially more affluent — making it a no-brainer for luxury real estate.
In general, marketers have been relatively slow to adopt Instagram for real estate marketing, a puzzling reality given its overall popularity and natural fit for the visual nature of real estate. But savvy marketers, like these five real estate accounts for example, have figured out how to use this platform to great success.
Instagram for real estate marketing — the right kind of content
Instagram is a fantastic platform for engaging users. But to get the most out of it, it’s important for real estate marketers to post the right kind of content. Obviously, Instagram is a highly visual medium. It lends itself to beautiful, arresting images, and pitchy hashtags.
Keep your content and visual style consistent. Your profile is your calling card on the platform and should reflect the overall tone you want to set for your brand. This also means posting content at a consistent rate, ideally 2-3 times a day.
Chances are, you’ve had fun playing with Instagram filters. But you may not know that certain lighting and color presets perform better than others. According to Iconosquare, the most popular filters currently on Instagram include Clarendon, Juno, Lark, and Ludwig — and they really do have an impact on engagement.
In order to determine the best types of content to engage your target audience, keep an eye on your competitor and peer brands’ presence on the platform. You can also make use of Instagram analytics tools to track, analyze, and benchmark your Instagram content.
Instagram Stories and Highlights
When the feature was first introduced, Instagram Stories was a gamechanger for the ways in which users interact on social media. Stories are sequences of content that users post to their Instagram accounts over a 24-hour period. Besides photos, Stories can include videos, live and prerecorded, as well as Boomerangs, seconds-long motion clips that play forward and backward.
Stories can also be customized with various design tools, including stickers and filters. Notably for real estate marketers, these tools include location tags, as well as time, weather, or holiday greetings. Audiences can view the Stories of the users they follow within the 24-hour window after they are posted. They can find users with active Stories by scrolling the user icons at the top of the app. Or users can tell their followers that they’ve posted a story by tagging them, which notifies them through a direct message.
For brands, Stories offer the invaluable feature of having metrics wrapped into the experience. The feature allows you to track not only how many views your story has received, but exactly which users have viewed it, and how they interacted with it.
In addition to its Stories feature, Instagram now lets users create a featured group of “Highlights” in various categories on their profile. Stories have only a 24-hour lifespan, so featuring your most effective Stories clips in Highlights gives them a second life, and a chance to engage future followers.
Hashtags
One of the most effective ways to grow your Instagram following is to use hashtags effectively. Since Instagram gives users the ability to follow hashtags that interest them, and they function as links to other relevant content, choosing the right hashtags is the ideal way to reach and engage your target audience.
Keep an eye on accounts of peer brands, to stay up to date with the best hashtags to be using. The most effective hashtags are short, memorable, and easy to read. You can also use a free online tool like InconoSquare or Websta to find relevant hashtags for the real estate industry. For much more, check out our guide to using hashtags for real estate marketing.
If you want engagement, engage
It’s easy to forget that the fundamental benefit of social media is that it’s social. Users want to be part of a conversation. Encourage your followers to interact with you on all your social media platforms, including Instagram. This means responding to comments and brand mentions, as well as engaging with your followers’ content.
Starting and fostering a conversation with your followers and peer brands on Instagram is a key to getting the most out of this platform. Encouraging interaction helps drive brand awareness, and lead generation for your properties. Now, the time has come for you to master Instagram for real estate marketing.
Related Posts
- How to Use Social Media Hashtags in Real Estate Marketing
- Real Estate Instagram Accounts You Should be Following
- Social Media Trends for 2018 Real Estate Marketers Need to Know
Your search results for "Video marketing"
Social Media Trends for 2018 Real Estate Marketers Need to Know
Augmented reality, streaming video, and local experiences are 3 social media trends to try in 2018.
If there’s one thing real estate marketers can be sure of in the coming year, it’s that social media will continue to dominate the marketing landscape. Social media presents tremendous opportunity, particularly if you’re aware of upcoming trends.
“While the job of marketing and selling a house once required a lot of legwork on behalf of the agent or seller, many of the tasks associated with listing and promoting are much easier thanks to social media,” says Realty Times blogger Megan Wild.
Here are 3 social media trends for 2018 that you need to know about.
3 social media trends for 2018
1) Augmented reality
Just a few years ago, this seemed like purely Sci-Fi territory. But what was once wild fantasy is quickly making its way into real life.
Last year, for example, Apple announced that the iPhone 8 and iPhone X would incorporate a new chip that enables users them to provide users with augmented reality experiences. Google Glass may have been a flop, but now Facebook, Google, and Snap are all also throwing their hats into the augmented reality ring.
So what does this mean for real estate marketing? This technology is still in its early stages, and the possibilities will continue to develop as capabilities grow. But already sellers are using augmented reality and virtual reality to display potential color themes, floor plans, and possible renovations.
2) Streaming video
As video capabilities on smartphones and other devices continue to skyrocket, services like Instagram Stories, Facebook Live, and Snapchat are changing the way people interact with the world. According to Livestream.com, “about 80% of consumers would rather watch a live video from a brand than read a blog, and 82% would prefer live video to written social media updates.”
If you haven’t already started to make use of these platforms, it’s time to jump on the bandwagon. What was once a cool idea for reaching your audience is now the expectation for brands.
You can optimize your videos in all kinds of ways, like location tags, titles, and targeted descriptions. “Buyers no longer have to spend their days traveling and visiting different open houses,” says Wild. And “instead of spending their time preparing hosting open houses to advertise their new properties, agents can use high-definition video to provide a detailed tour.”
3) Local and personal experiences
Every new technological boom comes with a price. Social media marketing is incredibly popular for a reason, but increased volume means an increased presence of brand-written content, which in turn leads to brand fatigue among buyers. As a result, local and personal experiences are moving into the forefront. Online consumers want local, interpersonal interactions.
While it may seem like more work, this is great news and presents a lot of opportunities for real estate marketers. Real estate is local by its very nature. The more content you share on social media that focuses on place (e.g. local restaurants, entertainment, community events), the more of a personal connection you forge with your audience. Ultimately, that connection is what social media is all about.
What social media trends are you trying in 2018?
Related posts:
- 4 Steps to Building a Successful DIY Content Marketing Strategy for Real Estate
-
How Will Facebook Marketplace Housing Affect Real Estate Marketers?
- 6 Social Media Don’ts for Property Management Companies
Your search results for "Video marketing"
6 Tips for Creating Mobile-Friendly Marketing Emails
The majority of your prospective buyers and tenants are reading emails on their phones, so you’d better be sending mobile-friendly marketing emails.
My mornings are probably much like most of yours: As soon as my sleepy fingers can silence my alarm on my cell phone, I open up my email, before my feet even hit the floor. I will check my email again while I’m eating breakfast — and possibly a third time while I’m in line waiting for my coffee.
With the explosion of smartphones, more and more people are taking to their phones over their desktop computers to check email. It’s not hard to understand why; our phones are with us all day long. In fact, 54% of emails are now being read on a mobile device, a 40% increase in the last five years.
When a majority of your audience is reading your marketing emails on their mobile devices, it’s imperative that you’re creating emails that are optimized for mobile viewing.
Here are 6 essential tips for creating mobile-friendly marketing email campaigns.
1) Keep them short and sweet.
When writing copy or email, your content should be to the point. But this is especially true for mobile-friendly emails. Small screen size and increased likelihood the user is multi-tasking are just two reasons why efficiency is key.
Create messages that are easy for the eye to scan. Use bullet points or short paragraphs to keep the reader engaged. Strip out anything that’s not totally necessary, and drive recipients to landing pages for more information.
2) Less is more.
Not all mobile devices include your images. Android users, for example, will find their email images are off by default unless they change their settings. It’s also important to remember that large image files take longer to download. And nothing drives people away like slow load times.
What does this mean for mobile-friendly emails? Your content needs to be front and center, with less reliance on images. This can be tricky for real estate marketing, where the visual is key. But if your content is snappy and intriguing, readers will follow their curiosity and peruse images you link to.
3) Get to the point.
A typical desktop inbox displays about 60 characters of a subject line, while mobile devices show just 25-30 characters. Mobile-friendly emails place the offer or call-to-action at the beginning of the subject line where it’s more likely to be seen.
4) Get responsive.
We’ve all opened an email or webpage on a mobile device and had to squint to read it. Web content designed for desktop screens are barely legible when shrunk down to this size.
Try using a responsive template to ensure that readers are viewing your email the way you intended. Responsive emails use fluid tables and images to make content flow across different screen sizes.
5) Button it up.
I know it’s not just me and my fat fingers: Links are difficult to click on mobile devices! Instead try using buttons for your calls-to-action.
Make sure any CTA buttons are toward the top of your email, so readers know what you want them to do right away. Also, buttons should be large in size and surrounded by plenty of white space so readers don’t accidentally click on something else.
6) Test your work.
After making your emails as mobile-friendly as possible, don’t forget the most important step: testing. Send out test emails to your coworkers that use different devices to ensure that your emails look exactly like you want. With 98.4% of users reading email on Android and iOS, those operating systems should be your main focus.
Don’t lose readers before they’ve had a chance to open, read, and engage with your emails. Use these 6 tips for more mobile-friendly emails to help improve engagement rates, lead conversion, and profitable investor action.
Related posts:
-
Paid Digital Advertising: A Beginner’s Guide for Real Estate Marketers
-
4 Steps to Building a Successful DIY Content Marketing Strategy for Real Estate
-
This Is the First Thing You Should Do in Real Estate Marketing
Follow Us
