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Learn How Content Marketing Increased Real Estate Sales by 37% in 90 Days
This case study shows how home sales grew by more than one-third in 3 months with content marketing.
93 percent of all online experiences begin with a search engine, and 75 percent of searchers don’t move past the first page of search results. With home buyers increasingly more likely to start their purchasing research online, content marketing is a strategic way for real estate marketers to get their properties in front of more potential buyers.
What’s more, home buyers are influenced by peers and their interactions with websites, mobile apps, and social networks. The opportunities created by these online interactions can be competitive advantages for real estate marketers who are prepared to take advantage of this new landscape.
Consider this case study of a leading real estate marketing firm who chose to use digital and content marketing to shake up their traditional marketing approach.
After just three months of beginning a digital and content marketing program, the firm recognized significant gains in web traffic, social media engagement, and brand exposure. The firm recognized that unlike print, online mediums created opportunities for their firm to present target audiences with dynamic content. Optimizing their content and strategizing about its distribution boosted sales 37% for this real estate marketing firm in just 90 days.
Download the case study to find out how they achieved their remarkable results.
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Real Estate Firm Grows Sales by 300% through Content Marketing
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Marketing Real Estate on Social Media: 8 Best Ways to Get More Leads
How do you gain maximum exposure for your luxury brand? Here are 8 tips to boost your real estate social media strategy.
Did you know that 91% of marketers are looking for the best ways to engage their audience on social media? Real estate is a very competitive yet lucrative field, a fact that demands a real estate social media strategy. But only those who know how to utilize the best tools and strategies get results.
When it comes to shifting properties, the game is on another level. Local developers are moving towards visually appealing homes complete with a wide range of wellness amenities — and they let it all shine as part of their real estate social media strategy.
To move towards a positive step in luxury development, successful real estate marketers are using social media as the go-to strategy to get high quality leads. Want to know how to boost your real estate marketing game using social media?
Here are our top tips on how you can make your real estate social media strategy a success.
1. Have a unique social media profile
Do you think it is enough to open a social media account for your real estate company and fill the profile details in a hurry? Of course not. You need to optimize your profile and ensure it stands outs from the rest. You’d be surprised to find out that 79% of the people in the United States have a social media profile. So, while you will need to add relevant information related to your business, such as contact details and address, fill out the story section to make it clear which services you are offering.
2. Share luxury development content for local people
A vast number of people who will view your properties will most likely come from the same area where your real estate company is located. Therefore, it makes sense to focus on posting local content that will drive the locals to your social media platforms. Apart from posting content, you can also target local people by sharing local news, information related to the prices of local properties, and local events your company will be sponsoring. Make sure to share photos that are geotagged.
3. Add videos on your social media pages
YouTube is one of the top search engines for videos. In fact, 86% of home shoppers prefer to use video to get more information about properties. Besides, 52% of marketing professionals agree that video content tends to have the best return on investment (ROI). Uploading a video on social media could be the difference between a home buyer choosing your company or that of your competitor.
4. Use reviews to promote faster sales
Social media provides a platform for consumers to tell their truth about a specific service or products which then motivates other potential customers to take decisive action. Also, 62% of potential home buyers would go for a real estate company that was found online and had excellent reviews. To connect with your customers, share their success story, testimonials, or review on social media. You can even go further and offer an incentive to motivate people to leave a review.
5. Add hashtags to your content
Users on social media are looking to make a personal connection with the people behind the real estate marketing and not automated machines. Create social media content in advance to avoid last-minute rush and add hashtags that clearly shows how your luxury development is unique.
6. Engage with your followers to increase brand awareness
One of the best ways to attract internet users to your real estate company is to educate them and offer free advice. Posting information related to property listing at all times will make you look promotional. You can quickly build your brand and connect with people by giving them beneficial advice, such as the latest real estate marketing trends 2019. That way, people will view you as an expert in the industry and contact you for any inquiries.
7. Find local online communities
While Facebook is a great platform for finding and connecting with local communities, Instagram is one the fastest growing social media platforms with over 1 billion active users. You can use both platforms to build a community and start creating content for them.
8. Make use of Pinterest
People are likely to be more attracted to property listings with high-quality images. In fact, 87% of home buyers find photos of properties very useful in making an informed decision. Apart from social media, you can use Pinterest to pin visually appealing images to popular boards related to real estate.
What do you think will be the most important part of your real estate social media strategy?
Would you like someone else to do the job? We are here to help.
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5 Tips for Building a Successful Real Estate Social Media Marketing Program
Social media marketing in real estate isn’t just about earning followers; it’s about building relationships.
Social media is an excellent tool for real estate marketers, developers, and property managers for many reasons. You can communicate with residents/tenants, build brand awareness, gain market intelligence, and even identify prospective tenants or buyers.
Particularly if the latter is your focus, it’s easy to celebrate every follower you earn as a marketing success. But it’s important to remember that a social media follower doesn’t necessarily equal a buyer/tenant. After all, participating in social media is not only about earning a large following; it’s about building relationships with those people.
An article published in Entrepreneur says it best: “Content equals marketing; conversation equals a relationship.” Using social media to converse with people and form relationships is what will ultimately drive sales and increase retention.
This is particularly important as younger generations gain buying power. That’s because research shows millennials, in particular, increasingly prefer communicating with brands via social media rather than via phone or email. As you are probably well aware, they aren’t afraid to take to social networks to report a problem or complaint. Your property needs to be using social networking as a conversation platform in order to form meaningful business relationships with these prospects.
So you can’t just distribute content via your social media accounts and expect the followers to start rolling in — and then for those followers to turn into buyers or tenants. Here are some tips for building relationships through real estate social media marketing.
5 ways to build relationships through real estate social media marketing
1) Be the person representing a brand.
Represent your company, but be a real person to whom your prospects or residents/tenants can relate. Do not appear as a brand who is a person; show up as a person who has a brand.
2) Be a real person.
Be personable and real. Open yourself up to conversations that show a bit of the real you. Nothing builds a relationship better than making a genuine connection. In other words, be a real person, not a personality.
3) Show who you are.
In addition to sharing information related to your property, don’t be afraid to sprinkle in a bit of what matters to you in your posts. Photos of bring-your-child-to-work day, pets who regularly visit the office, or even your extra-large coffee during a particularly busy week tell a story that your followers can relate to. These kinds of things are excellent starting points for conversation!
4) Show that you care.
To build a relationship of trust, people need to feel that you care about what is important to them. Go beyond just liking, retweeting, or leaving an encouraging message on your followers’ posts. Actually put yourself out there and respond, invite dialog, and demonstrate that they are someone you value.
5) Be a regular.
Show up on a regular basis to interact with your audience and answer questions. And make sure to respond quickly when someone reaches out to you. Don’t underestimate the power of being there when a customer needs you or has a problem to report.
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- Learn How Content Marketing Increased Real Estate Sales by 37% in 90 Days
- Real Estate Firm Grows Sales by 300% through Content Marketing
- Using Content Marketing to Market and Sell Luxury Real Estate
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Social Media Can Be a Strategic Weapon in Real Estate Marketing
Real estate marketers should embrace social media as a strategic tool for brand positioning, reputation management, and market intelligence.
Is your business cheating itself out of a major marketing advantage? It’s all too common for companies in the real estate industry to be stuck in traditional marketing methods that don’t reflect how modern buyers and tenants are searching for properties: online.
The real estate industry is built on relationships, partnerships, cooperation, networks, and communication. Being social is a key part of forging a successful real estate marketing strategy. It’s time for the industry to embrace the tools that social media platforms offer.
In addition to starting their searches online, buyers and tenants often write reviews about properties and agents online on social media sites and user-review sites like Yelp. Increasingly, your prospects will evaluate you based on what they read on sites like this.
So what can you do to leverage these resources? Real estate marketers can meet buyers and tenants where they are by using social media as a tool for brand awareness, lead generation, reputation management, and market intelligence.
4 ways to use social media as a strategic weapon in real estate marketing
Here are four ways you can make social media a strategic weapon for your business or property.
1) Distribute content and communicate
Social media is a natural way to communicate news and updates with your followers. Distribute your content as well as third-party curated content to share information with them. You’ll establish your brand as a valuable resource and enhance your property’s position within the marketplace by doing so.
2) Gain market intelligence
Potential buyers and tenants are online, sharing news and information with friends, colleagues, and — it turns out — you! So are your competitors, brokers, potential business partners, and important people in the community that have influence over various aspects affecting your property. There’s lots of valuable information that you can mine from social media. Use it to your advantage.
3) Control the conversation
Something people are talking about online? You and your property. Be an active participant in that conversation as a means to facilitate reputation management and to promote good customer service.
4) Listen and respond
Relatedly, taking the extra step of reading and responding to comments, posts, and reviews is what really makes social media such a valuable tool for the real estate industry. This way, you engender lasting and meaningful relationships with your buyers or tenants — and there’s no better way to build your brand and grow business than that.
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Top 10 Social Media Posts 2018
Here are Fronetics Real Estate’s most viewed social media marketing posts from the past 12 months.
We all know real estate marketing is increasingly intertwined with social media. These platforms are extremely powerful ways to engage with potential buyers and renters, and to reach new audiences. At Fronetics Real Estate, we write a lot about how to use social media for real estate marketing.
These are our top 10 social media posts from 2018.
1. 10 Social Media Statistics for Real Estate Marketers 2018
No matter what happens, we can always count on one thing to stay the same: Social media will always be changing. 2018 has been a remarkable example of that thus far, particularly in regard to platforms like Facebook. Every so often, we like to take a step back and look at what the data is telling us about where social media is heading and what that might mean for real estate marketers. Read more.
2. How Will Facebook Marketplace Housing Affect Real Estate Marketers?
If you’re a real estate marketer, Facebook’s newest foray into the social marketplace is likely to impact your strategy. In November, the ‘Book announced it would begin allowing users to search for housing rentals and sales on its Marketplace platform. For those who are unfamiliar, Marketplace is Facebook’s answer to Craigslist — a platform that lets users buy and sell items near them. Read more.
3. Social Media Trends for 2018 Real Estate Marketers Need to Know
If there’s one thing real estate marketers can be sure of in the coming year, it’s that social media will continue to dominate the marketing landscape. Social media presents tremendous opportunity, particularly if you’re aware of upcoming trends. Read more.
4. How to Use Social Media Hashtags in Real Estate Marketing
You’re likely to be vaguely aware of hashtags, at least in your personal social media life. But perhaps you’re not intimately familiar with how they can play into your real estate marketing strategy. Whether you #lol at it or not, using social media hashtags wisely can actually be a major boon to your social media marketing efforts. Read more.
5. A Visual Guide to Social Media Posting Frequency for Real Estate
“Content is king, but distribution is queen and she wears the pants.” These are wise words from BuzzFeed’s Jonathan Perelman, indicating that creating interesting and pertinent content is just half the battle. To reach your target buyer or tenant, raise brand awareness for your property, and drive sales, your content needs to be delivered consistently over time, at the right time, and on the right platform. Read more.
6. 4 Things to Do in Light of Facebook News Feed Changes
Mark Zuckerberg once again rocked the world on Jan. 11 — at least for businesses — when he announced that the Facebook News Feed was evolving to include less public content, meaning content from Pages of businesses, brands, and media. The algorithm will now prioritize posts from friends and family (over public posts) and those that “spark conversations and meaningful interactions between people.” Read more.
7. Should I Be Using Facebook Carousel Ads?
Facebook carousel ads offer a highly visual and engaging way to promote your properties. Not only that, Kinetic Social recently found that carousel ads are up to 10 times more effective than static sponsored Facebook posts at driving traffic to advertisers’ websites. And if that’s not enough, they boast a 72% higher click-through rate than single-image mobile app ads. Read more.
8. 5 Real Estate Instagram Accounts You Should be Following
Instagram remains an emerging platform for real estate professionals, and, given its overall popularity, it’s puzzling that it hasn’t taken over the real estate marketing world. With the majority of real estate searches beginning online, social media is an ideal way to showcase listings. Read more.
9. Must-Know Social Media Strategies for Real Estate
Real estate is a people business. That’s why you should leverage a marketing tool that is also all about people: social media. If you have not begun developing social media strategies for your real estate business, now is the time to get started. Consider for a minute that in 2017, 81% of Americans had at least one social media profile. And the numbers are projected to continue skyrocketing: by 2020, 200 million people just in the U.S. are estimated to be on social media. Read more.
10. Measure Social Media Success in Terms of Potential, not Dollar Amount
One of the trickiest things about implementing a social media strategy is that social media success can be difficult to measure. While most real estate professionals acknowledge that a social media marketing presence is important, it’s hard to make a case for resources when you can’t precisely quantify the value in terms of dollar amount. Read more.
Stay with us in 2019 for the latest on social media real estate marketing. Which posts will you find the most useful and interesting?
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