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6 Simple Tools for Creating Animated Real Estate Marketing Videos
When it comes to real estate marketing, video is not just the future — it’s now. These 6 tools will give you a leg up on creating animated images, GIFs, and videos that will elevate your marketing presence.
Highlights:
- Savvy real estate marketers are making video a central part of their strategy.
- Animated videos can be surprisingly easy and affordable to create, with the right tools.
- These are our 6 favorite tools for creating GIFs, animated images, and videos
We’ve written a lot about video marketing as a trend that isn’t going anywhere and how it’s a natural fit for real estate marketers. It can be one of the best and most cost-effective ways to grow your social media audience and generate leads. And the numbers are backing us up — research from Social Media Examiner has shown that nearly two-thirds (63%) of marketers use video content in their social media marketing.
Savvy real estate marketers are jumping on the video bandwagon, but the process can still be intimidating. Creating an animated image, GIF, or video can sound impossibly difficult —particularly if you’re over the age of 15! But in reality, there are plenty of tools that make creating these items not only simple but cost effective as well.
Here are our 6 favorite tools for creating animated real estate marketing videos.
1) WhatFix
This free tool is incredibly handy for creating animated flows, such as how-to videos (“How to search for your first apartment,” for example). WhatFix allows you to create easy flows showing the steps your audience should take. All you need is WhatFix’s extension for Firefox or Chrome to build widgets that you can imbed on your website or send “live” to your audience. The website will guide you through the simple process of creating a flow.
2) Gyazo
When it comes to creating GIFs, this free tool will make it as simple as it gets. Technically, Gyazo is a screen-capture tool, which now lets you capture and save GIFs and videos. The platform is straight forward, and while it doesn’t necessarily have advanced tools, it’s ideal for taking a screen capture from a video and turning it into an eye-catching GIF.
3) Make a GIF
Make a GIF is a more extensive tool than Gyazo, which allows you to choose from multiple options to create your GIF. It lets you use screenshots, YouTube videos, uploaded videos, or pre-made GIFs. It has the added benefit of being a free image hosting site, which means that once you’ve created your GIF, you can link directly to it from the website’s gallery. Make a GIF is free, and lets you create an account to store your creations, or request that they be deleted any time.
4) PowToon
For $59 a month (or $19 a month if you buy for at least a year), PowToon lets you create animated video and presentations, and export them to YouTube. All you have to do is “pick a look you like” from one of five animation themes. Then you can put together characters, objects, layouts, backgrounds, and anything else you need to tell your story.
5) VideoScribe
VideoScribe offers a free trial, and pricing ranging from $29 a month to a one-time purchase of $665. This tool specializes in whiteboard videos, giving you the potential to create clean, engaging video animations. It’s not a web tool, but a downloadable software, that you can even take offline if you purchase the Pro plan.
6) Moovly
For $24.92 a month (though it does offer a free trial period), Moovly is a “drag, drop, and animate” tool that lets you create quick animated real estate marketing videos in your web browser. It can create explainer videos, whiteboard animations, advertisements, and more. Not only that, it gives you 750,000 free video clips to work from.
Creating videos is one of the best ways out there to boost your real estate marketing game. These 6 tools go a long way towards making the process affordable and easy. If you try one, let us know in the comments how it turned out!
Related posts:
- 3 Ways to Boost Your Real Estate Marketing with Video
- How Inbound Marketing for Real Estate Works to Improve Sales
- 4 Real Estate Marketing Trends 2018
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3 Ways to Boost Your Real Estate Marketing with Video
Video marketing is no longer the wave of the future—it’s now. And it’s one of the best and most cost-effective ways to grow your social media audience and generate leads.
If you’re a real estate marketer, you’re probably aware that one of the biggest industry trends in 2018 is the growing prevalence of video. Recent research from Social Media Examiner indicates that not only do nearly two-thirds (63%) of marketers use video content in their social media marketing, but 77% plan to increase video content within the next year.
These days, most real estate searches start online—in fact, according to RESAAS, 67% of the real estate buyer’s journey is now done online. Since video is the most popular and most widely shared form of online content right now, it’s key to creating a positive first impression, and converting leads.
Here are three ways that you can use video to give your real estate marketing efforts a boost.
Show you know the area using real estate marketing with video
Whether your properties are rural, urban, or suburban, displaying deep knowledge of your location and community is crucial to cultivating credibility. You can use real estate marketing with video to demonstrate your local credentials. Jason Hsiao, Chief Video Officer and Co-Founder of Animoto, suggests that “there’s no need to hire a team of videographers or invest in expensive equipment—a simple neighborhood overview or market update can demonstrate your expertise.”
For example, Brothers Commercial Brokerage of New Jersey used Animoto to create a Facebook video detailing the history of a local building, tapping into a sense of nostalgia and pride of place. It received 14,000 views, as well as 129 shares, and helped engage a new segment of potential buyers and renters.
Up your social media game
Professionalism on Facebook and Instagram is all about presentation and finding the right balance of appealing to the personal, while maintaining a streamlined image for your brand. Effective use of video can go a long way to improving your social media presence. Creating videos, like the one Brothers Commercial Brokerage used, is cost-effective and prime fodder for sharing online.
Instagram Stories lets you post videos in small, 15-second increments, and can be an ideal platform for quick video tours of units or properties. Because of Facebook’s recent newsfeed changes, your best bet is to upload videos directly to Facebook’s platform, rather than sharing YouTube or other links.
Establish your credibility and build your brand
We live in a highly visual world, particularly when it comes to social media. Real estate marketing with video is an immediate and effective way to reach your audience and show them what makes your brand and properties special. “On social media, where competition is loud, video helps your brand cut through the noise and stay ahead of the curve,” says Hsiao.
Video is an ideal way to connect with your market, establish your credentials, improve your social media engagement, drive traffic to your website, and generate leads. And best of all, videos don’t require a large financial investment, just some planning and creativity. Fuel your real estate marketing with video, starting today.
Related posts:
- 10 Social Media Statistics for Real Estate Marketers 2018
- 4 Real Estate Marketing Trends 2018
- How Inbound Marketing for Real Estate Works to Improve Sales
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Learn How Content Marketing Increased Real Estate Sales by 37% in 90 Days
This case study shows how home sales grew by more than one-third in 3 months with content marketing.
93 percent of all online experiences begin with a search engine, and 75 percent of searchers don’t move past the first page of search results. With home buyers increasingly more likely to start their purchasing research online, content marketing is a strategic way for real estate marketers to get their properties in front of more potential buyers.
What’s more, home buyers are influenced by peers and their interactions with websites, mobile apps, and social networks. The opportunities created by these online interactions can be competitive advantages for real estate marketers who are prepared to take advantage of this new landscape.
Consider this case study of a leading real estate marketing firm who chose to use digital and content marketing to shake up their traditional marketing approach.
After just three months of beginning a digital and content marketing program, the firm recognized significant gains in web traffic, social media engagement, and brand exposure. The firm recognized that unlike print, online mediums created opportunities for their firm to present target audiences with dynamic content. Optimizing their content and strategizing about its distribution boosted sales 37% for this real estate marketing firm in just 90 days.
Download the case study to find out how they achieved their remarkable results.
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Real Estate Firm Grows Sales by 300% through Content Marketing
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Using Content Marketing to Market and Sell Luxury Real Estate
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10 Must-Follow Blogs for Real Estate Marketers
We recommend these blogs for real estate marketers who want to learn more about content marketing, social media, the real estate industry, and more.
One of the most exciting aspects of real estate marketing is that there’s always something new to learn. As technologies constantly evolve, there is an ever-growing field of ideas being generated and discussed—and every real estate marketer should be a part of it!
We’ve compiled this list, letting you in on 10 of our favorite blogs that we think you should be following, too. You’ll find information and ideas about overall best practices, social media use, writing effective content, and more.
10 must-follow blogs for real estate marketers
1) HubSpot Marketing
HubSpot Marketing is a phenomenal resource for all content marketers, including real estate marketers. It covers everything you need to know to become a marketing whiz. Topics include SEO, blogging, social media, lead generation, email marketing, lead management, analytics, and more.
2) Social Media Today
Social Media Today is a great go-to resource for all things social media. The blog frequently features insights from leaders in the field. And SMT’s team of influencers covers topics including social media developments, trending, social marketing, digital strategy, and content marketing.
3) Propmodo Real Estate
Propmodo Real Estate is the place for cutting-edge insights into how technology is changing the way commercial real estate is acquired, managed, and used. This multimedia site follows people, practices, and tools that are shaping the business of real estate.
4) RIS Media
RIS Media’s blog is a good resource for practical, actionable marketing tips. You can find articles that guide you through things like landing pages and community pages, as well as wider insights and market reports.
5) BombBomb
Another real estate-specific site, BombBomb’s blog is dedicated to building relationships through video to create more opportunities in email, text, and social media. It’s particularly strong on email marketing, which is still the most profitable form of marketing online.
6) Quicksprout
While he doesn’t focus specifically on real estate, Quicksprout writer Neil Patel shares excellent advice for getting and converting traffic. It’s not difficult to find actionable ideas and apply them to real estate marketing.
7) Geek Estate
Another good choice for the tech-savvy marketer, Geek Estate focuses on what’s happening in real estate technology — for example, the changes happening with Zillow and Trulia. This is a great resource for being on the cutting-edge of upcoming trends.
8) OutBound Engine
A good resource for the nuts and bolts of lead generation tactics, OutBound Engine has practical tips and catchy, readable material.
9) Backlinko
Backlinko is your new go-to for all things SEO. Since real estate marketers often struggle with search engine ranking, Backlinko offers real estate-specific SEO articles chock full of great advice.
10) Get Vero
GetVero is another great choice for email marketing ideas. While not real estate-specific, this blog details newsletters, drip sequences, follow-ups, and more.
What blogs for real estate do you follow?
Related posts:
- A Visual Guide to Social Media Posting Frequency for Real Estate
- 4 Types of Content You Need to Sell Real Estate (Besides Listings)
- 4 Real Estate Marketing Trends 2018
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4 Types of Content You Need to Sell Real Estate (Besides Listings)
Newspaper ads won’t cut it any longer. You need to be publishing educational, branded, email, and entrepreneurial content to sell real estate.
There’s something reassuring about the tried and true. Traditional marketing methods have worked for generations — why not trust that they will continue to be all you need? But, in today’s digital world, you can’t afford to just create a listing, place an ad in a magazine, and hope all your units sell.
The good news is that content marketing opens up interesting, innovative, and exciting possibilities, not only for spreading awareness about your properties, but for shaping your company’s brand and corporate personality. We think that once you embrace content marketing, you won’t look back.
As you start experimenting with this type of marketing, here are 4 types of content you need to sell real estate.
4 types of content you need to sell real estate
1) Educational content
One of the fundamental principals of content marketing in the real estate industry is that your most valuable commodity is not your properties, but your expertise and thought leadership. We often hear our clients worry that publishing educational content is “giving away trade secrets.” While this is an understandable fear, it’s time to abandon it.
Creating content that educates your audience. For example, a piece about finding investment opportunities for your target client base establishes you as a trusted source of useful information. And it means your readers are far more likely to become your clients.
2) Branded content
Creating effective branded content is all about ensuring that your audience is “consistently seeing your name, style, and thoughts,” while avoiding “being too promotional and one of those spammy real estate-types,” writes Forbes contributor Steve Olenski.
James Becker, CEO and founder of Fusion Growth Partners, suggests that the “story” of a brand should be at the root of all content and marketing efforts: “The story can create an almost tangible expectation for the reader to the level of service and authentic connection they will receive as a client.”
3) Email content
Getting email content marketing right can be tricky. Of course, step one is gathering an email list. Olenski suggests that “when you think about your email marketing strategy, your first thought should be: ‘What content or experience can I create that will make someone give me their email?’”
Once you’ve established a list of emails, you can experiment with different copy, and refine your list, segmenting it into different buyer types. Email marketing is a great place to experiment with automation.
4) Entrepreneurial content
“Real estate is similar to entrepreneurship in that it requires sourcing projects and adding value through the process,” writes Olenski. For example, According to Joe Pierson, CEO of BigKeyRealestate, “[Brands] should try to tap into the huge income potential of people who work in tech by framing real estate as an entrepreneurial endeavor suitable for their backgrounds. This … could open up a wealth of new buyers to work with.”
The bottom line is that content marketing is about generating value for customers and telling the kind of story that cements your reputation as a trusted knowledge source.
How do you use content to sell real estate?
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