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Twitter and Real Estate Marketing: 3 Tips to Get You Started
Thinking of using Twitter to market your real estate brand? The social media platform helps build brand awareness and boost engagement. Here are three tips to get you started with Twitter and real estate marketing.
Highlights:
- When real estate brands are looking to grow audiences, increase brand awareness, and boost engagement, social media is an ideal place to start.
- It’s key to have a strategy that outlines the methods by which you will target, reach and engage prospects. It also helps to keep tweets in line with brand messaging.
- using social media for real estate marketing is a great way to start a conversation, exchange advice, and create a lasting relationship with prospects.
When you think about social media, you think about people. Social media platforms have skyrocketed in popularity due to its ability to connect people, and this is why social media has become such a valuable asset to marketers.
When real estate brands are looking to grow audiences, increase brand awareness, and boost engagement, social media is an ideal place to start. But it’s not as easy as signing up and pushing out a few tweets. Here are three tips every real estate brand needs to know about using Twitter to market your next project.
Three tips to get real estate marketers started on Twitter
1. Start with a strategy
Marketers are often tempted to jump right in and start shooting out tweets. But as with any digital marketing effort, it’s best to start with a plan. A strategy outlines the methods by which you will target, reach and engage prospects. It also helps to keep tweets in line with brand messaging.
Make sure your Twitter and real estate marketing strategy includes a content calendar that’s full of valuable, informative content. Don’t be afraid to think outside of the box when it comes to marketing. The largest percentage of users on Twitter are millennials (not surprising), so make sure your content calendar includes topics that readers find interesting: hot spots in your property’s neighborhood, seasonal community events, and features from your property.
2. Use visuals (including video)
Twitter is all about the visual. In fact, tweets with pictures or videos receive 18% more likes and 150% more retweets. Since video is the most popular and most widely shared form of online content right now, it’s smart marketing to incorporate video into your tweets. Think about supporting your content through visually appealing videos, such as quick interviews, breaking news updates, or even how-to demonstrations, infographics and pictures. You’ll be making a lasting impression, attracting new followers and driving traffic to your website.
3. Engage
Don’t be shy! Once you’ve started tweeting and gain followers, get in there and start engaging. Ask questions, like, and re-tweet posts. Just remember to keep your engagement informative by focusing on insightful and interesting content.
We encourage our real estate clients to show what makes their brand unique when engaging with followers. This honest view into your company allows followers to feel comfortable with your brand and easier to engage with. Like I mentioned before, social media and real estate share the ability to connect people. Don’t be afraid to show the “human” side of your brand.
These three strategies will help get you started with Twitter and real estate marketing. With the right strategies, using social media for real estate marketing is a great way to start a conversation, exchange advice, and create a lasting relationship with prospects. Looking for more tips on creating or updating your social media strategy? Shoot us an email.
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- The Top 3 Social Media Mistakes Real Estate Brands Still Make
- 5 Tips for Building a Successful Real Estate Social Media Marketing Program
- Infographic: Real Estate Social Media Marketing Strategies
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5 Tips for Building a Successful Real Estate Social Media Marketing Program
Social media marketing in real estate isn’t just about earning followers; it’s about building relationships.
Social media is an excellent tool for real estate marketers, developers, and property managers for many reasons. You can communicate with residents/tenants, build brand awareness, gain market intelligence, and even identify prospective tenants or buyers.
Particularly if the latter is your focus, it’s easy to celebrate every follower you earn as a marketing success. But it’s important to remember that a social media follower doesn’t necessarily equal a buyer/tenant. After all, participating in social media is not only about earning a large following; it’s about building relationships with those people.
An article published in Entrepreneur says it best: “Content equals marketing; conversation equals a relationship.” Using social media to converse with people and form relationships is what will ultimately drive sales and increase retention.
This is particularly important as younger generations gain buying power. That’s because research shows millennials, in particular, increasingly prefer communicating with brands via social media rather than via phone or email. As you are probably well aware, they aren’t afraid to take to social networks to report a problem or complaint. Your property needs to be using social networking as a conversation platform in order to form meaningful business relationships with these prospects.
So you can’t just distribute content via your social media accounts and expect the followers to start rolling in — and then for those followers to turn into buyers or tenants. Here are some tips for building relationships through real estate social media marketing.
5 ways to build relationships through real estate social media marketing
1) Be the person representing a brand.
Represent your company, but be a real person to whom your prospects or residents/tenants can relate. Do not appear as a brand who is a person; show up as a person who has a brand.
2) Be a real person.
Be personable and real. Open yourself up to conversations that show a bit of the real you. Nothing builds a relationship better than making a genuine connection. In other words, be a real person, not a personality.
3) Show who you are.
In addition to sharing information related to your property, don’t be afraid to sprinkle in a bit of what matters to you in your posts. Photos of bring-your-child-to-work day, pets who regularly visit the office, or even your extra-large coffee during a particularly busy week tell a story that your followers can relate to. These kinds of things are excellent starting points for conversation!
4) Show that you care.
To build a relationship of trust, people need to feel that you care about what is important to them. Go beyond just liking, retweeting, or leaving an encouraging message on your followers’ posts. Actually put yourself out there and respond, invite dialog, and demonstrate that they are someone you value.
5) Be a regular.
Show up on a regular basis to interact with your audience and answer questions. And make sure to respond quickly when someone reaches out to you. Don’t underestimate the power of being there when a customer needs you or has a problem to report.
Related posts:
- Learn How Content Marketing Increased Real Estate Sales by 37% in 90 Days
- Real Estate Firm Grows Sales by 300% through Content Marketing
- Using Content Marketing to Market and Sell Luxury Real Estate
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Social Media Can Be a Strategic Weapon in Real Estate Marketing
Real estate marketers should embrace social media as a strategic tool for brand positioning, reputation management, and market intelligence.
Is your business cheating itself out of a major marketing advantage? It’s all too common for companies in the real estate industry to be stuck in traditional marketing methods that don’t reflect how modern buyers and tenants are searching for properties: online.
The real estate industry is built on relationships, partnerships, cooperation, networks, and communication. Being social is a key part of forging a successful real estate marketing strategy. It’s time for the industry to embrace the tools that social media platforms offer.
In addition to starting their searches online, buyers and tenants often write reviews about properties and agents online on social media sites and user-review sites like Yelp. Increasingly, your prospects will evaluate you based on what they read on sites like this.
So what can you do to leverage these resources? Real estate marketers can meet buyers and tenants where they are by using social media as a tool for brand awareness, lead generation, reputation management, and market intelligence.
4 ways to use social media as a strategic weapon in real estate marketing
Here are four ways you can make social media a strategic weapon for your business or property.
1) Distribute content and communicate
Social media is a natural way to communicate news and updates with your followers. Distribute your content as well as third-party curated content to share information with them. You’ll establish your brand as a valuable resource and enhance your property’s position within the marketplace by doing so.
2) Gain market intelligence
Potential buyers and tenants are online, sharing news and information with friends, colleagues, and — it turns out — you! So are your competitors, brokers, potential business partners, and important people in the community that have influence over various aspects affecting your property. There’s lots of valuable information that you can mine from social media. Use it to your advantage.
3) Control the conversation
Something people are talking about online? You and your property. Be an active participant in that conversation as a means to facilitate reputation management and to promote good customer service.
4) Listen and respond
Relatedly, taking the extra step of reading and responding to comments, posts, and reviews is what really makes social media such a valuable tool for the real estate industry. This way, you engender lasting and meaningful relationships with your buyers or tenants — and there’s no better way to build your brand and grow business than that.
Related posts:
- This Is How Often Real Estate Companies Should Post on Social Media
- When Traditional Real Estate Marketing Methods Stop Working, Try Digital Marketing
- 5 Tips for Building a Successful Real Estate Social Media Marketing Program
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Top 10 Social Media Posts 2018
Here are Fronetics Real Estate’s most viewed social media marketing posts from the past 12 months.
We all know real estate marketing is increasingly intertwined with social media. These platforms are extremely powerful ways to engage with potential buyers and renters, and to reach new audiences. At Fronetics Real Estate, we write a lot about how to use social media for real estate marketing.
These are our top 10 social media posts from 2018.
1. 10 Social Media Statistics for Real Estate Marketers 2018
No matter what happens, we can always count on one thing to stay the same: Social media will always be changing. 2018 has been a remarkable example of that thus far, particularly in regard to platforms like Facebook. Every so often, we like to take a step back and look at what the data is telling us about where social media is heading and what that might mean for real estate marketers. Read more.
2. How Will Facebook Marketplace Housing Affect Real Estate Marketers?
If you’re a real estate marketer, Facebook’s newest foray into the social marketplace is likely to impact your strategy. In November, the ‘Book announced it would begin allowing users to search for housing rentals and sales on its Marketplace platform. For those who are unfamiliar, Marketplace is Facebook’s answer to Craigslist — a platform that lets users buy and sell items near them. Read more.
3. Social Media Trends for 2018 Real Estate Marketers Need to Know
If there’s one thing real estate marketers can be sure of in the coming year, it’s that social media will continue to dominate the marketing landscape. Social media presents tremendous opportunity, particularly if you’re aware of upcoming trends. Read more.
4. How to Use Social Media Hashtags in Real Estate Marketing
You’re likely to be vaguely aware of hashtags, at least in your personal social media life. But perhaps you’re not intimately familiar with how they can play into your real estate marketing strategy. Whether you #lol at it or not, using social media hashtags wisely can actually be a major boon to your social media marketing efforts. Read more.
5. A Visual Guide to Social Media Posting Frequency for Real Estate
“Content is king, but distribution is queen and she wears the pants.” These are wise words from BuzzFeed’s Jonathan Perelman, indicating that creating interesting and pertinent content is just half the battle. To reach your target buyer or tenant, raise brand awareness for your property, and drive sales, your content needs to be delivered consistently over time, at the right time, and on the right platform. Read more.
6. 4 Things to Do in Light of Facebook News Feed Changes
Mark Zuckerberg once again rocked the world on Jan. 11 — at least for businesses — when he announced that the Facebook News Feed was evolving to include less public content, meaning content from Pages of businesses, brands, and media. The algorithm will now prioritize posts from friends and family (over public posts) and those that “spark conversations and meaningful interactions between people.” Read more.
7. Should I Be Using Facebook Carousel Ads?
Facebook carousel ads offer a highly visual and engaging way to promote your properties. Not only that, Kinetic Social recently found that carousel ads are up to 10 times more effective than static sponsored Facebook posts at driving traffic to advertisers’ websites. And if that’s not enough, they boast a 72% higher click-through rate than single-image mobile app ads. Read more.
8. 5 Real Estate Instagram Accounts You Should be Following
Instagram remains an emerging platform for real estate professionals, and, given its overall popularity, it’s puzzling that it hasn’t taken over the real estate marketing world. With the majority of real estate searches beginning online, social media is an ideal way to showcase listings. Read more.
9. Must-Know Social Media Strategies for Real Estate
Real estate is a people business. That’s why you should leverage a marketing tool that is also all about people: social media. If you have not begun developing social media strategies for your real estate business, now is the time to get started. Consider for a minute that in 2017, 81% of Americans had at least one social media profile. And the numbers are projected to continue skyrocketing: by 2020, 200 million people just in the U.S. are estimated to be on social media. Read more.
10. Measure Social Media Success in Terms of Potential, not Dollar Amount
One of the trickiest things about implementing a social media strategy is that social media success can be difficult to measure. While most real estate professionals acknowledge that a social media marketing presence is important, it’s hard to make a case for resources when you can’t precisely quantify the value in terms of dollar amount. Read more.
Stay with us in 2019 for the latest on social media real estate marketing. Which posts will you find the most useful and interesting?
Related posts:
- Paid Digital Advertising: A Beginner’s Guide for Real Estate Marketers
- 4 Steps to Building a Successful DIY Content Marketing Strategy for Real Estate
- Start Your Property’s Social Media Program in 6 Steps
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Fronetics Real Estate Blog Named Top 60 Real Estate Marketing Blog
Feedspot named Fronetics Real Estate among the best in the category of real estate marketing blog or website.
We are pleased to announce that Fronetics Real Estate’s blog was included on a list of the best real estate marketing blogs.
Feedspot’s Top 60 Real Estate Marketing Blogs & Websites for Real Estate Marketers features a number of valuable media resources for the industry. Fronetics Real Estate is honored to be included — particularly since we’ve only been live for 6 months.
Feedspot reports it chose the top real estate marketing blogs from “thousands of top real estate blogs in our index” using search and social metrics. They are ranked on the following criteria:
- Google reputation and Google search ranking
- Influence and popularity on Facebook, Twitter and other social media sites
- Quality and consistency of posts
- Feedspot’s editorial team and expert review
At Fronetics Real Estate, we aim to be a go-to resource for developers, property management companies, and other real estate entities when it comes to all things marketing. Though our blog is relatively new, our team has been creating and driving digital marketing strategies for real estate for many years. We’re proud of our many successes for our clients.
Make sure you’re subscribed to our blog for the latest in digital marketing for the real estate industry. And thank you to Feedspot for the recognition.
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