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How Digital Marketing for Real Estate Can Help Sell Properties
Digital marketing is the newest way to brand real estate. Here are the best ways to begin a digital marketing strategy for real estate that will help reach prospective buyers and tenants to ultimately close deals.
Increasingly, marketers are realizing the benefits of digital marketing for real estate over traditional types of marketing. From cost savings to increased lead generation, digital marketing can do wonders for your real estate business.
Real estate professionals are starting to catch on. According to Placester’s 2018 Real Estate Marketing Strategy Survey Report, 42.1% of real estate professionals surveyed plan to experiment with developing new types of content. And a whopping 94.1% plan to focus on creating new and unique content for their websites.
What is digital marketing?
Digital marketing is a new way to brand real estate through digital content and social media. A form of inbound marketing, digital marketing focuses on audiences finding you, allowing you to establish your brand as an industry leader, and let interested audiences come to you and your properties. This way, you draw in leads through interesting and engaging content.
Blog posts, social media, infographics, white papers, and videos are all types of content that you can use to market your brand. Blog posts that talk up the neighborhood in which your property is located, infographics that explain the purchasing process, or a white paper on how to search for an apartment are just a few examples of effective real estate content marketing.
How does digital marketing for real estate help you boost sales?
Particularly when it comes to luxury real estate, content marketing can help you in all kinds of ways. Most notably, it can:
- help you connect with qualified buyers;
- broaden your brand awareness;
- drive traffic to your property website;
- communicate real-time updates to potential buyers;
- generate leads;
- nurture leads; and
- sell your properties.
Where do I start?
If you’re looking to get started with digital and content marketing, FRE’s Director of Strategy Jennifer Yim recommends starting with social media and a blog.
“These tools can help you reach prospective buyers and tenants, nurture leads, and close deals,” says Yim.
Digital marketing is a new approach to an old strategy—one that’s putting real estate marketers in charge of the way potential buyers interact with their properties.
Need help getting started? Give us a call.
Related posts:
- Infographic: Content Marketing Statistics Every Real Estate Marketer Should Know
- 4 Types of Content Real Estate Marketers Need to Be Using
- How to Use Guest Posting as Part of Your Content Strategy
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About Fronetics Real Estate
ABOUT FRONETICS REAL ESTATE Our approach starts with data and ends with measurable results. By aligning our strategy with your business objectives, you can see movement in the metrics that really matter to your bottom line. WHAT WE DO Our team of strategists,...Your search results for "Social media ads"
4 Ways a Blog Can Help You Sell Real Estate
A blog can help you sell real estate by increasing search engine visibility, building relationships and trust, and nurturing leads.
You might think that it seems silly to keep up a blog for your property or real estate company. Blogging can be a significant time investment, and you may wonder who would even want to read your blog after all. But blogs do so much more for real estate than provide news and updates to a small community of interested parties.
A small investment of time and resources can mean big gains for your business. Every time you publish a blog post, you increase the chances that a user searching the internet for real estate will find your website. Here’s why.
4 ways a blog can help you sell real estate
1) Increasing search engine visibility
Search engine algorithms are getting more and more sophisticated. As they do, your site’s content becomes increasingly important.
Your content helps inform search engines about your site, improving your rank in relevant search queries (people who are searching for properties or companies like yours). As you choose content for your blog posts, be mindful of the search topics for which you want to rank highly. Every time you publish a post, you create a new chance to reach someone looking for a property like yours.
2) Building relationships
As your blog starts to gain visibility, you might find that other bloggers will start interacting with you. This can be an amazing asset.
Real estate is an industry built on collaboration. Cultivating good and lasting relationships with partners and prospects helps you build credibility in the industry.
Take a little time each day to read relevant industry blogs — and if you find them particularly relevant or interesting, share them.
3) Nurturing leads
Blog content is ideal to share (and link to) in email or social media marketing campaigns. It can help undecided leads learn more about your property and sway them in a positive direction.
Create segmented lists of email addresses based on the needs and interests of the different groups you’re trying to reach, and send targeted content from your blog their way. Sharing your blog posts on your social media accounts helps give validity and authority to your company, as you disseminate content you created yourself.
4) Becoming a trusted resource
We’ve said it before, and we’ll say it again: Content marketing is all about being a resource for your audience. At the end of the day, your expertise and ideas are at least as valuable as your properties. People want to hire trustworthy and knowledgeable real estate experts. If you can answer the needs and questions of your potential buyers and renters, you cultivate lasting and fruitful relationships with them.
Related posts:
- Drive More Traffic and Generate More Leads with Your Real Estate Blog with our Editorial Calendar Template
- Social Media Trends for 2018 Real Estate Marketers Need to Know
- How Will Facebook Marketplace Housing Affect Real Estate Marketers?
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6 Simple Tools for Creating Animated Real Estate Marketing Videos
When it comes to real estate marketing, video is not just the future — it’s now. These 6 tools will give you a leg up on creating animated images, GIFs, and videos that will elevate your marketing presence.
Highlights:
- Savvy real estate marketers are making video a central part of their strategy.
- Animated videos can be surprisingly easy and affordable to create, with the right tools.
- These are our 6 favorite tools for creating GIFs, animated images, and videos
We’ve written a lot about video marketing as a trend that isn’t going anywhere and how it’s a natural fit for real estate marketers. It can be one of the best and most cost-effective ways to grow your social media audience and generate leads. And the numbers are backing us up — research from Social Media Examiner has shown that nearly two-thirds (63%) of marketers use video content in their social media marketing.
Savvy real estate marketers are jumping on the video bandwagon, but the process can still be intimidating. Creating an animated image, GIF, or video can sound impossibly difficult —particularly if you’re over the age of 15! But in reality, there are plenty of tools that make creating these items not only simple but cost effective as well.
Here are our 6 favorite tools for creating animated real estate marketing videos.
1) WhatFix
This free tool is incredibly handy for creating animated flows, such as how-to videos (“How to search for your first apartment,” for example). WhatFix allows you to create easy flows showing the steps your audience should take. All you need is WhatFix’s extension for Firefox or Chrome to build widgets that you can imbed on your website or send “live” to your audience. The website will guide you through the simple process of creating a flow.
2) Gyazo
When it comes to creating GIFs, this free tool will make it as simple as it gets. Technically, Gyazo is a screen-capture tool, which now lets you capture and save GIFs and videos. The platform is straight forward, and while it doesn’t necessarily have advanced tools, it’s ideal for taking a screen capture from a video and turning it into an eye-catching GIF.
3) Make a GIF
Make a GIF is a more extensive tool than Gyazo, which allows you to choose from multiple options to create your GIF. It lets you use screenshots, YouTube videos, uploaded videos, or pre-made GIFs. It has the added benefit of being a free image hosting site, which means that once you’ve created your GIF, you can link directly to it from the website’s gallery. Make a GIF is free, and lets you create an account to store your creations, or request that they be deleted any time.
4) PowToon
For $59 a month (or $19 a month if you buy for at least a year), PowToon lets you create animated video and presentations, and export them to YouTube. All you have to do is “pick a look you like” from one of five animation themes. Then you can put together characters, objects, layouts, backgrounds, and anything else you need to tell your story.
5) VideoScribe
VideoScribe offers a free trial, and pricing ranging from $29 a month to a one-time purchase of $665. This tool specializes in whiteboard videos, giving you the potential to create clean, engaging video animations. It’s not a web tool, but a downloadable software, that you can even take offline if you purchase the Pro plan.
6) Moovly
For $24.92 a month (though it does offer a free trial period), Moovly is a “drag, drop, and animate” tool that lets you create quick animated real estate marketing videos in your web browser. It can create explainer videos, whiteboard animations, advertisements, and more. Not only that, it gives you 750,000 free video clips to work from.
Creating videos is one of the best ways out there to boost your real estate marketing game. These 6 tools go a long way towards making the process affordable and easy. If you try one, let us know in the comments how it turned out!
Related posts:
- 3 Ways to Boost Your Real Estate Marketing with Video
- How Inbound Marketing for Real Estate Works to Improve Sales
- 4 Real Estate Marketing Trends 2018
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Real Estate Marketing Trend 2019: Influencer Marketing
A fast-growing trend, influencer marketing is becoming a larger budget item for brands that want to keep up with the competition.
Highlights:
- Influencer marketing targets potential clients with engaging and valuable content delivered by household names that buyers know and trust.
- It’s extremely effective because of three key components: social reach, original content, and consumer trust.
- Instagram, with over 1 million monthly users, is an ideal place to start.
You’ve probably already read about some of the hottest influencers for real estate brands. Influencer marketing seems to be on the tip of every marketer’s tongue these days. Linqia’s latest report, The State of Influencer Marketing 2019, shows that companies are already taking full advantage of this marketing trend. In fact, 57% of survey respondents reported that influencer content outperformed brand-created content.
Real estate marketers, on the other hand, have been slower to adopt this new marketing tactic. The tried and true “word-of-mouth” approach of marketing a property has expanded way beyond face-to-face interactions to social media platforms. Influencer marketing targets potential clients with engaging and valuable content delivered by household names that buyers know and trust.
To understand why influencer marketing is becoming so popular and why real estate brands need to jump on the trend, let’s start with the basics.
What is influencer marketing?
Influencer marketing places the focus on influential people, rather than the target market as a whole. Marketers identify individuals who have influence over potential buyers (or renters) and create marketing campaigns and activities around those influencers.
An example of a successful real estate influencer is Barbara Corcoran, one of the most successful female real estate investors in the business. After appearing on NBC’s Shark Tank, Corcoran has invested over $5.4 million in property deals. Real estate marketers have sought Corcoran to promote investment opportunities and share her blog and video content to educate their followers.
Why influencer marketing works
Influencer marketing is extremely effective because of three key components:
Social reach: Influencers can reach millions of followers (and consumers) through their social media channels, websites, and blogs.
Original content: Influencers work with marketers to produce original content for your brand.
Consumer trust: Through their existing, strong relationships with their audiences, influencers have a built-in level of trust and can influence consumer opinions.
Digital marketers are working overtime to update their digital marketing strategies to include influencer marketing campaigns. Buyers no longer want to hear from real estate brands about their properties; they want someone they trust to recommend these properties. This is where influencer marketing comes into play.
Where do you begin?
Instagram is an ideal place to start, and with over 1 million monthly users, it’s easy to see why. With 60% of marketers planning to increase their influencer marketing budget this year, real estate marketers are quickly seeing the leverage that influencers can have over their target audiences. By pairing your properties with the right influencer, you can easily tap into thousands of potential buyers (or renters), increasing website traffic and leads.
Have you tried influencer marketing? How was your experience?
Related posts:
- 5 Real Estate Marketing Strategies for 2019
- How Inbound Marketing for Real Estate Works to Improve Sales
- How to Explain Content Marketing ROI to Win (or Keep) Buy-In
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