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Top 5 Real Estate Blog Posts of 2019 … So Far
Here are our most-viewed real estate blog posts from this year, covering topics from social media to the latest trends in digital marketing.
Throughout the year, we regularly write blog posts to help our readers stay on top of the latest news and happenings in the real estate industry, particularly in regard to digital marketing. We hope these posts provide insight, tips, and insider information on how the consistent publication of quality content can help you edge ahead of the competition.
We’ve covered some great stuff this year, from new trends (like automation) to questions that clients ask year after year (like how real estate brands use social media). Here’s a look at our most popular posts so far this year.
Top real estate blog posts from 2018 (so far)
1. 5 Tips to Step Up Your Real Estate Social Media Marketing
Increasingly, traditional marketing tactics are giving way to newer methods, and inbound marketing is taking the place of outbound. We’ve said it before, and we’ll say it again: real estate and social media are a match made in heaven. Here are five tips to boost your real estate social media marketing efforts. Read more
2. Google Analytics for Real Estate Marketers – 4 Steps to Get Started
When it comes to gaining insights into real estate leads, Google Analytics is one of the most powerful tools out there right now. The data that Google Analytics for real estate provides gives you invaluable insights into how your audience is interacting with your content, as well as how your content is performing over time. Read more
3. 6 Simple Tools for Creating Animated Real Estate Marketing Videos
Savvy real estate marketers are jumping on the video bandwagon, but the process can still be intimidating. Creating an animated image, GIF, or video can sound impossibly difficult — particularly if you’re over the age of 15! But in reality, there are plenty of tools that make creating these items not only simple but cost–effective as well. Read more
4. The Role of Social Media in Luxury Real Estate Marketing
In the ultra-competitive field of luxury real estate marketing, social media can be your secret weapon. Real estate is inherently personal, even at the corporate and luxury levels, and marketers can effectively use social media to cultivate productive relationships with leads. Here are four ways social media can boost your luxury real estate marketing efforts. Read more
5. Top Real Estate Marketing Trends 2019
Real estate is a competitive and ever-changing industry. Just when your business settles into a successful routine, new marketing tactics and trends can throw you a curve ball. But being aware of the forces shaping the industry is the best way to hit your marketing efforts out of the park this new year. Here are the four top real estate marketing trends that we see coming in 2019. Read more
For more useful tips, return to this space. We post twice a week, every week of the year.
Related posts:
- Using Content Marketing to Market and Sell Luxury Real Estate
- 10 Quick Ways to Grow Brand Awareness
- 5 Real Estate Instagram Accounts You Should be Following
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3 Ways to Boost Your Real Estate Marketing with Video
Video marketing is no longer the wave of the future—it’s now. And it’s one of the best and most cost-effective ways to grow your social media audience and generate leads.
If you’re a real estate marketer, you’re probably aware that one of the biggest industry trends in 2018 is the growing prevalence of video. Recent research from Social Media Examiner indicates that not only do nearly two-thirds (63%) of marketers use video content in their social media marketing, but 77% plan to increase video content within the next year.
These days, most real estate searches start online—in fact, according to RESAAS, 67% of the real estate buyer’s journey is now done online. Since video is the most popular and most widely shared form of online content right now, it’s key to creating a positive first impression, and converting leads.
Here are three ways that you can use video to give your real estate marketing efforts a boost.
Show you know the area using real estate marketing with video
Whether your properties are rural, urban, or suburban, displaying deep knowledge of your location and community is crucial to cultivating credibility. You can use real estate marketing with video to demonstrate your local credentials. Jason Hsiao, Chief Video Officer and Co-Founder of Animoto, suggests that “there’s no need to hire a team of videographers or invest in expensive equipment—a simple neighborhood overview or market update can demonstrate your expertise.”
For example, Brothers Commercial Brokerage of New Jersey used Animoto to create a Facebook video detailing the history of a local building, tapping into a sense of nostalgia and pride of place. It received 14,000 views, as well as 129 shares, and helped engage a new segment of potential buyers and renters.
Up your social media game
Professionalism on Facebook and Instagram is all about presentation and finding the right balance of appealing to the personal, while maintaining a streamlined image for your brand. Effective use of video can go a long way to improving your social media presence. Creating videos, like the one Brothers Commercial Brokerage used, is cost-effective and prime fodder for sharing online.
Instagram Stories lets you post videos in small, 15-second increments, and can be an ideal platform for quick video tours of units or properties. Because of Facebook’s recent newsfeed changes, your best bet is to upload videos directly to Facebook’s platform, rather than sharing YouTube or other links.
Establish your credibility and build your brand
We live in a highly visual world, particularly when it comes to social media. Real estate marketing with video is an immediate and effective way to reach your audience and show them what makes your brand and properties special. “On social media, where competition is loud, video helps your brand cut through the noise and stay ahead of the curve,” says Hsiao.
Video is an ideal way to connect with your market, establish your credentials, improve your social media engagement, drive traffic to your website, and generate leads. And best of all, videos don’t require a large financial investment, just some planning and creativity. Fuel your real estate marketing with video, starting today.
Related posts:
- 10 Social Media Statistics for Real Estate Marketers 2018
- 4 Real Estate Marketing Trends 2018
- How Inbound Marketing for Real Estate Works to Improve Sales
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Should I Be Using Facebook Carousel Ads?
Facebook carousel ads helped one real estate company achieve a 63% increase in click-through rate and a 24% decrease in cost-per-acquisition.
Facebook carousel ads offer a highly visual and engaging way to promote your properties. Not only that, Kinetic Social recently found that carousel ads are up to 10 times more effective than static sponsored Facebook posts at driving traffic to advertisers’ websites. And if that’s not enough, they boast a 72% higher click-through rate than single-image mobile app ads.
The data makes it clear: Facebook carousel ads are absolutely something you should be using to promote your properties! Here’s a quick refresher on what they are, and some of our favorite tips for making the most of this promotional tool.
What’s a Facebook carousel ad?
This ad format integrates across Facebook and Instagram. It shows 3-5 images, headlines, links, and/or calls-to-action in a single ad unit, which users can click through. The “carousel” refers to the way images scroll horizontally across the screen, creating an engaging way for users to interact with your images. Each image has its own description and link, helping to drive traffic more effectively.
As you might expect, having the ability to showcase multiple images in an ad helps in lowering cost-per-conversion or -click, optimizing your creative output, and driving results across campaign objectives.
If it’s not already obvious, this format is a no-brainer for advertising real estate. Check out this spotlight from Facebook on Lamudi, an online real estate marketplace that used Facebook carousel ads to the tune of a 63% increase in click-through rate and a 24% decrease in cost-per-acquisition.
Using Facebook carousel ads
Creating a carousel ad is a simple process. It allows you to be creative and tell a story with the images you choose. Here are three easy steps for getting started:
1) Decide on your objective.
Having a defined goal is key when it comes to any content marketing, and carousel ad creation is no different. Facebook helps you target an objective, giving you the choice to select either “send people to your website” or “increase conversions.” Depending on your selection, an algorithm optimizes who sees your ad and when.
2) Create your ad.
Start by selecting “multiple images in one ad.” Next, get creative! Be sure to connect your ad to your Facebook page, and write a message that will stay on the screen over the images as users scroll through. Select 3-5 images, with a recommended size of 600 x 600 pixels each. You can write a separate headline and short description for each image.
3) Make the most of your images.
Facebook gives you the option to select “automatically show the best performing images and links first” — do it! This means that, as your campaign progresses, the image that’s getting the most clicks will appear first. However, if the story you’re trying to tell depends on the images appearing in a certain order (a before/after at a property, for example), uncheck this option.
The bottom line is that Facebook carousel ads are an extremely effective way to drive traffic to your properties.
Related posts:
- Facebook Lead Ads: Why Your Property Should Use Them
- 4 Tools for Determining the Best Time to Post on Social Media for Your Property
- Paid Digital Advertising: A Beginner’s Guide for Real Estate Marketers
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Survey: Social Media Use in Luxury Real Estate
We want to hear from you!
Take our luxury real estate marketing survey.
Luxury real estate doesn’t exactly sell itself — if you’re a real estate marketer, you’re well aware of this fact. The relatively limited customer base and competitive marketplace make it crucial for luxury real estate brands to set themselves and their properties apart.
When it comes to marketing luxury real estate, social media can be one of the most effective tools in your toolbox. Since real estate is inherently personal, even at the corporate and luxury levels, marketers can use social media to cultivate productive relationships with leads. The problem is, there is a lot of misinformation out there about best practices in social media marketing for luxury real estate.
That’s where you come in. We need your help to get the latest information on how real estate companies like yours are using social networking to move luxury real estate. We want to know: which networks are you finding to be the most helpful in generating leads? What’s working? What’s not?
If your company markets luxury real estate, we invite you to take the survey. It should take less than 5 minutes of your time. Responses will be reported in aggregate, and no identifiable information (individual or company) will be shared with anyone.
Responses are due June 30, so act now so your voice is heard. Provide your email address, and we’ll share the results so you can see how your company compares to the industry at large.
Please contact [email protected] with questions.
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Marketing Automation for Real Estate Marketers is Key to Lead Generation
Real estate marketing is an increasingly complex undertaking. Luckily, marketing automation for real estate is here to help you streamline your efforts.
Highlights:
- Marketing automation tools automate the process of personalizing leads’ interactions with your properties
- Create email workflows, schedule social media posts, and streamline CRM with automation software
Real estate marketing is a massive undertaking, which only grows in complexity as real estate buyers demand more and more personalized experiences throughout the buyer’s journey. Enter marketing automation, featuring a range of solutions for custom lead-nurturing content to all prospects in your database.
The term “marketing automation” describes a variety of tools used to automate the process of personalizing the interactions that your leads have with your properties. Email workflows, social media scheduling tools, and customer relationship management (CRM) are all examples of automated marketing. You can tailor custom email messages based on indicated interests, streamline social media efforts with scheduled posts, evaluate the success of your efforts, and adjust your strategy accordingly.
HubSpot recently reported that businesses using marketing automation to nurture leads received a whopping 451% increase in qualified leads. The same principles apply to marketing automation for real estate. Used correctly, marketing automation software can deliver real-time, personalized messages to prospective buyers and renters at every step of the lead-generation process.
With so many tools and insights available, it’s easy to get overwhelmed. Here’s our guide to what you need to know about marketing automation for real estate.
Marketing automation for real estate: Email workflows
Having a segmented email list — sorted by when a prospect joins the list, what emails they’ve opened, their demographics, etc. — is key to creating effective email workflows. With a quality list, you can ensure you’re sending the most relevant information to your prospects, keeping them invested (and keeping you out of their spam folder).
The first step is setting up a template; once you do that, you can plug in your content, manage your contact list, and schedule your emails in advance.
Our favorite tools for email workflows
1. Customer.io
This tool lets you send targeted messages to your prospects, crafting them based on how they interact with your property, and making personalized messages simple. You can also keep track of conversions and create customer profiles. Our favorite part? It integrates with your mobile app or website, letting you see data in real time and trigger actions by adding in predefined rules.
2. Constant Contact
This powerful tool has some features that are unique — and can take your marketing capabilities beyond the basics. Beyond setting up and managing an automated database, Constant Contact offers Facebook fan promotion, coupons and deals, and event management.
Social media scheduling
Keeping your posts on multiple platforms up to date, consistent, and engaging can be a major time drain. Automating your social media marketing efforts lets you plan ahead and schedule updates on some or all of your social media channels, and lets you easily strategize about peak posting times.
Our favorite tools for social media scheduling: AdRoll
AdRoll is an extremely effective tool for retargeting prospects through re-engagement on Facebook, Twitter, and elsewhere on the web. It offers cross-device and cross-platform retargeting capabilities, as well as flexible segmentation, letting you provide customized experiences that dramatically improve your marketing efficiency. It also offers customized budgeting and full control over ad spend.
Customer Relationship Management (CRM)
Converting website visitors to leads is always the goal, but it often comes with a back-breaking load of time-consuming labor. The right software lets you move your prospect through the sales funnel automatically, sending emails to educate them on the next steps, and scheduling them for viewings.
Our favorite tools for CRM
1. Pardot
Pardot is an all-inclusive marketing automation suite, but it’s particularly strong for amping up your engagement with CRM integration. It’s a great tool for helping your sales team shorten the sales cycle. And, in addition to CRM integration, it offers email marketing, lead nurturing, lead scoring, and ROI reporting.
2. Marketo
This cloud-based marketing software lets you drive revenue with lead management and mobile marketing. It not only helps build prospect relationships, but it helps you sustain them as well. Best of all, you can try it out for free until you’re sure it’s right for your company.
Select one or more of these tools, study them carefully, and get to work. Eventually, marketing automation for real estate will become second nature, save you time, and, most importantly, generate solid leads.
Related Posts:
- Our 6 Favorite Marketing Automation Tools for Real Estate Marketers
- 5 Marketing Automation Ideas for Real Estate
- Social Media Can Be a Strategic Weapon in Real Estate Marketing
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