Your search results for "Measuring success"
Top Real Estate Marketing Posts 2018
Here are Fronetics Real Estate’s most-viewed real estate marketing posts from the last year.
2018 was a big year for Fronetics Real Estate. We celebrated our first birthday in September, marking one year since the launch. Despite our youth, FRE is born out of longstanding expertise in real estate marketing. Our team has been working with residential and commercial real estate clients for many years under our parent brand, Fronetics.
We aim to bring that same expertise to the readers of our blog at FRE. Below are our top viewed real estate marketing posts from this year.
1. 5 Luxury Real Estate Brands that Use Content Marketing to Sell Property
Content marketing and luxury real estate are a match made in heaven. This extremely powerful tool can attract visitors, convert them into leads, and convert leads to deals. That’s largely because real estate buyers — especially luxury real estate buyers — are more connected than ever before. Smart real estate brands understand this reality and are using it to their advantage through content marketing. Read more.
2. 4 Real Estate Marketing Trends 2018
Digital marketing platform Placester recently published the results of its 2018 Real Estate Marketing Survey. We pulled out the top 4 takeaways from the survey here. Interestingly, these real estate marketing trends align with those we are seeing with our clients as well. In general, real estate marketers are focused on leads: acquiring valid potential buyers and then turning them into sales. It makes sense, then, that many are turning to content marketing as a strategy, as it can be a highly effective lead-generation engine. Read more.
3. 7 Ways Content Marketing Helps Sell Luxury Real Estate
It’s no secret that, when it comes to driving luxury real estate sales, content marketing, like real estate marketing posts, works. According to Placester’s 2018 Real Estate Marketing Strategy Survey Report, 42.1% of real estate professionals surveyed plan to experiment with developing new types of content they haven’t tried. And a whopping 94.1% plan to focus on creating new and unique content for their websites. Here are 7 ways that content marketing can help you sell luxury real estate. Read more.
4. 10 Quick Ways to Grow Brand Awareness
If you’re building a new property, or just rebranding an old one with a bad reputation, you want to get the word out quickly about what your project is all about. It’s called brand awareness. To grow brand awareness requires a proactive approach. Some companies turn to traditional methods, such as billboards. But it’s important to think about your digital strategy, as well, since the vast majority of real estate research occurs online. Read more.
5. 4 Ways a Blog Can Help You Sell Real Estate
You might think that it seems silly to keep up a blog for your property or real estate company. Writing real estate marketing posts can be a significant time investment, and you may wonder who would even want to read your blog after all. But blogs do so much more for real estate than provide news and updates to a small community of interested parties. Read more.
6. Using Online Virtual Tours to Sell and Lease Property
As a real estate marketer, one of the most powerful tools at your disposal is the imagination of your potential buyers and renters. You’re most likely to sell them on your property when they can envision themselves in the space. The National Association of Realtors published a list of ways to dress up your virtual tours. We’re summarizing the key takeaways here. Read more.
7. Drive More Traffic and Generate More Leads with Your Real Estate Blog with our Editorial Calendar Template
Having a documented strategy is critical for content marketing success. An important extension of that idea is making sure your blog content is well-organized and aligns closely with your content strategy. We have created a blog editorial calendar template to help you organize and improve your real estate content marketing efforts. Read more.
8. Fronetics Real Estate Blog Named Top 60 Real Estate Marketing Blog
We are pleased to announce that Fronetics Real Estate’s blog was included on a list of the best real estate marketing blogs. Feedspot’s Top 60 Real Estate Marketing Blogs & Websites for Real Estate Marketers features a number of valuable media resources for the industry. Fronetics Real Estate is honored to be included — particularly since we’ve only been live for six months. Read more.
9. 5 TED Talks for Real Estate Marketers
The popularity of TED Talks seems to have increased recently. A decade ago, the lecture series focused on technology, education, and design wasn’t a household name. Today, the number of views total well over 1 billion. TED Talks can be inspiring and full of useful information from thought leaders in all aspects of the field. Here are 5 that we think real estate marketers should watch right now. Read more.
10. 10 Must-Follow Blogs for Real Estate Marketers
One of the most exciting aspects of real estate marketing is that there’s always something new to learn. As technologies constantly evolve, there is an ever-growing field of ideas being generated and discussed—and every real estate marketer should be a part of it! We’ve compiled this list, letting you in on 10 of our favorite blogs that we think you should be following, too. Read more.
Make sure you follow our blog in 2019 to for insights and tips on how content marketing can help you grow your real estate business by generating and capturing more leads.
Your search results for "Measuring success"
Top 10 Social Media Posts 2018
Here are Fronetics Real Estate’s most viewed social media marketing posts from the past 12 months.
We all know real estate marketing is increasingly intertwined with social media. These platforms are extremely powerful ways to engage with potential buyers and renters, and to reach new audiences. At Fronetics Real Estate, we write a lot about how to use social media for real estate marketing.
These are our top 10 social media posts from 2018.
1. 10 Social Media Statistics for Real Estate Marketers 2018
No matter what happens, we can always count on one thing to stay the same: Social media will always be changing. 2018 has been a remarkable example of that thus far, particularly in regard to platforms like Facebook. Every so often, we like to take a step back and look at what the data is telling us about where social media is heading and what that might mean for real estate marketers. Read more.
2. How Will Facebook Marketplace Housing Affect Real Estate Marketers?
If you’re a real estate marketer, Facebook’s newest foray into the social marketplace is likely to impact your strategy. In November, the ‘Book announced it would begin allowing users to search for housing rentals and sales on its Marketplace platform. For those who are unfamiliar, Marketplace is Facebook’s answer to Craigslist — a platform that lets users buy and sell items near them. Read more.
3. Social Media Trends for 2018 Real Estate Marketers Need to Know
If there’s one thing real estate marketers can be sure of in the coming year, it’s that social media will continue to dominate the marketing landscape. Social media presents tremendous opportunity, particularly if you’re aware of upcoming trends. Read more.
4. How to Use Social Media Hashtags in Real Estate Marketing
You’re likely to be vaguely aware of hashtags, at least in your personal social media life. But perhaps you’re not intimately familiar with how they can play into your real estate marketing strategy. Whether you #lol at it or not, using social media hashtags wisely can actually be a major boon to your social media marketing efforts. Read more.
5. A Visual Guide to Social Media Posting Frequency for Real Estate
“Content is king, but distribution is queen and she wears the pants.” These are wise words from BuzzFeed’s Jonathan Perelman, indicating that creating interesting and pertinent content is just half the battle. To reach your target buyer or tenant, raise brand awareness for your property, and drive sales, your content needs to be delivered consistently over time, at the right time, and on the right platform. Read more.
6. 4 Things to Do in Light of Facebook News Feed Changes
Mark Zuckerberg once again rocked the world on Jan. 11 — at least for businesses — when he announced that the Facebook News Feed was evolving to include less public content, meaning content from Pages of businesses, brands, and media. The algorithm will now prioritize posts from friends and family (over public posts) and those that “spark conversations and meaningful interactions between people.” Read more.
7. Should I Be Using Facebook Carousel Ads?
Facebook carousel ads offer a highly visual and engaging way to promote your properties. Not only that, Kinetic Social recently found that carousel ads are up to 10 times more effective than static sponsored Facebook posts at driving traffic to advertisers’ websites. And if that’s not enough, they boast a 72% higher click-through rate than single-image mobile app ads. Read more.
8. 5 Real Estate Instagram Accounts You Should be Following
Instagram remains an emerging platform for real estate professionals, and, given its overall popularity, it’s puzzling that it hasn’t taken over the real estate marketing world. With the majority of real estate searches beginning online, social media is an ideal way to showcase listings. Read more.
9. Must-Know Social Media Strategies for Real Estate
Real estate is a people business. That’s why you should leverage a marketing tool that is also all about people: social media. If you have not begun developing social media strategies for your real estate business, now is the time to get started. Consider for a minute that in 2017, 81% of Americans had at least one social media profile. And the numbers are projected to continue skyrocketing: by 2020, 200 million people just in the U.S. are estimated to be on social media. Read more.
10. Measure Social Media Success in Terms of Potential, not Dollar Amount
One of the trickiest things about implementing a social media strategy is that social media success can be difficult to measure. While most real estate professionals acknowledge that a social media marketing presence is important, it’s hard to make a case for resources when you can’t precisely quantify the value in terms of dollar amount. Read more.
Stay with us in 2019 for the latest on social media real estate marketing. Which posts will you find the most useful and interesting?
Related posts:
- Paid Digital Advertising: A Beginner’s Guide for Real Estate Marketers
- 4 Steps to Building a Successful DIY Content Marketing Strategy for Real Estate
- Start Your Property’s Social Media Program in 6 Steps
Your search results for "Measuring success"
Why Video Marketing is Such a Great Way to Sell Real Estate
Video is cost effective and allows marketers to increase brand awareness and generate leads. Here are tips to boost your real estate marketing efforts with video.
Highlights:
- Video marketing is an ideal way to connect with your target audience, improve your social media engagement, and generate leads.
- Marketing on Facebook and Instagram is all about finding the right balance between appealing to the personal while staying true to your brand.
- In the end, it’s all about generating leads—and finding ways to boost your efforts when you can.
Real estate marketers know and understand the power of video marketing as a part of their digital strategy. With 85% of all internet users watching video content monthly, it’s time to start understanding how video can boost your marketing efforts.
In our highly visual world, video marketing is an ideal way to connect with your target audience, improve your social media engagement, and generate leads. And best of all, video doesn’t require a large financial investment.
Here are three ways video marketing can to take your marketing efforts to the next level:
1. Establish your credibility and build your brand
We live in a highly visual world, particularly when it comes to digital marketing. Real estate marketing with video is an immediate and effective way to reach your target audience and show them what makes your brand and properties unique. Remember, you want clients to associate your brand and properties with something informative, necessary, and, yes, even fun.
If you leverage video marketing properly, you can strengthen your brand message, promote your name, and increase brand awareness. Sticking to content that abides by, or expands upon, your value proposition helps make this easy to achieve.
2. Up your social media game
Marketing on Facebook and Instagram is all about finding the right balance between appealing to the personal while staying true to your brand.
Use video on your social channels to engage with your target audiences. Think of these videos as introductions to your properties and your brand, while giving followers the opportunity to engage with you.
And social platforms are making it easier than ever for marketers to share video on their channels. From posting video on your Facebook page or Vimeo channel to creating videos for Stories, marketers have the ability to use social media to highlight their properties, as well as content with audiences.
3. Show you know the area using real estate video marketing
Whether your properties are rural, urban, or suburban, displaying knowledge of your location and community is crucial to cultivating credibility. Logan Link, a real estate marketer and agent, has capitalized on the power of video to help sell properties:
“To today’s buyers, falling in love with a property is less about square footage and fixtures—HGTV has taught us all that we can do things like update a kitchen. Now, it’s all about how the home and neighborhood will make them feel; what daily life could be like in this new place.”
Savvy marketers can use real estate video to demonstrate the culture and feel of the local neighborhoods, like popular restaurants and cafes. Don’t be afraid to take short videos (as simple as using your phone) to let followers know about upcoming events or festivals in the area. All of these videos will help viewers connect with the property’s location.
Final thoughts
As with any marketing endeavor, a crucial first step is a strategy. Video marketing is no different. A clear, documented video strategy for real estate, with measurable goals is crucial for success. In the end, it’s all about generating leads—and finding ways to boost your efforts when you can.
What tactics have you used to help boost your video marketing efforts?
Related posts:
- Infographic: Best Video Distribution Channels for Real Estate Marketing
- 6 Simple Tools for Creating Animated Real Estate Marketing Videos
- Developing Your Real Estate Brand with Video Marketing
Your search results for "Measuring success"
Careers
Careers Fronetics Real Estate is a digital and content marketing firm focused on marketing real estate. We are known for our content marketing expertise, industry knowledge and foresight, and our collaborative approach to working with our clients. We are only as good...Your search results for "Measuring success"
5 Tips for Building a Successful Real Estate Social Media Marketing Program
Social media marketing in real estate isn’t just about earning followers; it’s about building relationships.
Social media is an excellent tool for real estate marketers, developers, and property managers for many reasons. You can communicate with residents/tenants, build brand awareness, gain market intelligence, and even identify prospective tenants or buyers.
Particularly if the latter is your focus, it’s easy to celebrate every follower you earn as a marketing success. But it’s important to remember that a social media follower doesn’t necessarily equal a buyer/tenant. After all, participating in social media is not only about earning a large following; it’s about building relationships with those people.
An article published in Entrepreneur says it best: “Content equals marketing; conversation equals a relationship.” Using social media to converse with people and form relationships is what will ultimately drive sales and increase retention.
This is particularly important as younger generations gain buying power. That’s because research shows millennials, in particular, increasingly prefer communicating with brands via social media rather than via phone or email. As you are probably well aware, they aren’t afraid to take to social networks to report a problem or complaint. Your property needs to be using social networking as a conversation platform in order to form meaningful business relationships with these prospects.
So you can’t just distribute content via your social media accounts and expect the followers to start rolling in — and then for those followers to turn into buyers or tenants. Here are some tips for building relationships through real estate social media marketing.
5 ways to build relationships through real estate social media marketing
1) Be the person representing a brand.
Represent your company, but be a real person to whom your prospects or residents/tenants can relate. Do not appear as a brand who is a person; show up as a person who has a brand.
2) Be a real person.
Be personable and real. Open yourself up to conversations that show a bit of the real you. Nothing builds a relationship better than making a genuine connection. In other words, be a real person, not a personality.
3) Show who you are.
In addition to sharing information related to your property, don’t be afraid to sprinkle in a bit of what matters to you in your posts. Photos of bring-your-child-to-work day, pets who regularly visit the office, or even your extra-large coffee during a particularly busy week tell a story that your followers can relate to. These kinds of things are excellent starting points for conversation!
4) Show that you care.
To build a relationship of trust, people need to feel that you care about what is important to them. Go beyond just liking, retweeting, or leaving an encouraging message on your followers’ posts. Actually put yourself out there and respond, invite dialog, and demonstrate that they are someone you value.
5) Be a regular.
Show up on a regular basis to interact with your audience and answer questions. And make sure to respond quickly when someone reaches out to you. Don’t underestimate the power of being there when a customer needs you or has a problem to report.
Related posts:
- Learn How Content Marketing Increased Real Estate Sales by 37% in 90 Days
- Real Estate Firm Grows Sales by 300% through Content Marketing
- Using Content Marketing to Market and Sell Luxury Real Estate
Follow Us
